neck phone holder
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.25–£22.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,976.69avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.67avg listing price — sweet spot $15–$100
Market size
Bad£24K£24K/yr · 65K searches
According to Flapen's Amazon United Kingdom niche tracking, neck phone holder is a £24K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
neck phone holder market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £19K–£24K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 4.0%
- Avg brand age
- 26 months
- Avg seller age
- 261 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
21
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
21%
- CACOE29%
- COCASES20%
- SURPHY9%
- takyu8%
- OLEPHY7%
- TELESIN6%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — +8.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.4×
Top neck phone holder search terms
- neck phone holder29K/yr
- phone neck holder14K/yr
- neck phone holder for filming7K/yr
- phone holder neck5K/yr
- phone holder for neck3K/yr
- mobile phone neck holder4K/yr
- iphone neck holder2K/yr
- neck tripod1K/yr
Top neck phone holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CACOE Phone Lanyard Adjustable Strap with patch Crossbody for Smartphones
CACOE£7.014.4★9,730 rev
COCASES Phone Lanyard Crossbody 2 Pack Adjustable Anti-Theft Strap Crossbody and 2 Pack Wrist Strap for Neck Belts iphone Lanyard Compatible with Most Mobile Phone-2 Patches Black/Grey
COCASES£6.944.4★984 rev
SURPHY Phone Lanyard with Tether Tab Adjustable Crossbody Phone Strap
SURPHY£9.904.4★3,350 rev
OLEPHY Crossbody Phone Lanyard Strap with 2 Pack Patchs Black
OLEPHY£4.354.5★1,352 rev
takyu 2 Pcs Adjustable Phone Lanyard Neck Strap Universal Mobile Phone Lanyard with 4 Adhesive Tethers Compatible for iPhone Samsung HUAWEI and Most Smartphone Black & Grey
takyu£6.654.4★3,043 rev
Newest
by launch date
K&F CONCEPT Neck Phone Holder 2-in-1 Model : Magnetic & Clip-on - Black
K&F CONCEPT£22.55311 rev
SMALLRIG Magnetic Compatible Neck Mount for Phones Neck Phone Holder POV/Vlog Selfie Holder Maximum Capacity 300g Phone Neck Holder for iPhone 17 16 15 14 13 12 Seires and for Android Phones
SMALLRIG£19.11111 rev
ivoler Crossbody Phone Lanyard Adjustable Neck Strap with Secure Patch Holder Compatible with Most Smartphones Durable Hands-Free Anti-Theft Multifunctional with Earbud/Glasses Hook Black
ivoler£4.25736 rev
COCASES Phone Lanyard Crossbody 2 Pack Adjustable Anti-Theft Strap Crossbody and 2 Pack Wrist Strap for Neck Belts iphone Lanyard Compatible with Most Mobile Phone-2 Patches Black/Grey
COCASES£6.94984 rev
takyu 2 Pcs Adjustable Phone Lanyard Neck Strap Universal Mobile Phone Lanyard with 4 Adhesive Tethers Compatible for iPhone Samsung HUAWEI and Most Smartphone Black & Grey
takyu£6.653,043 rev
Trending
90-day click momentum
CACOE Phone Lanyard Adjustable Crossbody Cell Phone Strap with Wrist Strap
CACOE£7.164.4★
takyu 2 Pcs Adjustable Phone Lanyard Neck Strap Universal Mobile Phone Lanyard with 4 Adhesive Tethers Compatible for iPhone Samsung HUAWEI and Most Smartphone Black & Grey
takyu£6.654.4★
SMALLRIG Magnetic Compatible Neck Mount for Phones Neck Phone Holder POV/Vlog Selfie Holder Maximum Capacity 300g Phone Neck Holder for iPhone 17 16 15 14 13 12 Seires and for Android Phones
SMALLRIG£19.114.3★
takyu Mobile Phone Lanyard for Keys 2 Pieces Neck Strap and Wrist Tether Lasso Key Chain Holder Universal Phone Case Anchor for Protection compatible with iPhone Samsung Galaxy and SmartphonesBlack
takyu£6.424.4★
OLEPHY Crossbody Phone Lanyard Strap with 2 Pack Patchs Black
OLEPHY£4.354.5★
What buyers say about neck phone holder
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality of the item is very good”
“Really good keeps phone handy”
“Good safe item”
“Good value”
“the rig is steady”
“Works as advertised”
“good size”
“The built-in rotation mechanism is also a useful feature”
“comfortable”
“Received with many thanks 👍clever idea you can carry your phone under your coat which is a safety issue now thats needed”
What buyers complain about
“Poor quality”
“Broke about 1 hour after getting it”
“obstruct charge port”
“Awkward fit”
“No use to me”
“The lanyards are a bit too thick”
“Weak adhesive not that much rom and unconfortable”
“Well thats not true”
“Dont work”
“I took one star off because there was no instructions”
Top return reasons
Common questions
- Is neck phone holder profitable to sell on Amazon United Kingdom?
- The niche generates £24K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the neck phone holder niche?
- 13 brands and 21 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in neck phone holder?
- Top complaints mined from reviews: Quality-Overall, Durability, Charging. The return rate is 1.7%.
- When does demand for neck phone holder peak?
- Demand peaks in Jan; the busiest month runs 1.4× the quietest.
- What does it cost to enter the neck phone holder niche?
- Listings span £4.25–£22.71; the average listing price is £9.67 (sweet spot $15–$100). The average incumbent carries 2,977 reviews — the moat a new listing must climb.