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Neck Phone Holder

Fail

Shoppers spend an estimated $24K a year here, so Neck Phone Holder is a Fail.

Flapen Score
42
42 / 100
Ranks 845 of 1,488 Electronics & Photo niches · −2 vs the category median of 44
Market size
£24K/yr65K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
64%top-5 click share · 13 brands · 21 sellers

Flapen Score

Neck Phone Holder against its category

The dotted line is the Electronics & Photo average. Past it, Neck Phone Holder is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neck Phone Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Neck Phone Holder 65K times last year and spent an estimated £24K. The top 5 brands take 72% of clicks. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
3.8%
Market size, estimated
£24Ka year
Peak month
January1.4× the quietest month
Top search term
neck phone holder29K searches a year

02 · Price

A sale here is worth £9.67.

Listings sell for £9.67 on average, from £4.25 to £22.71. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £9.67 that is £0 to £967 a year per listing.

Average price
£9.67under the $15 to $100 sweet spot
Price range
£4.25–£22.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£967
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #28 within Lanyards & Wrist Straps. It carries 2,977 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#28in Lanyards & Wrist Straps
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,977per listing
Listings tracked
16

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Neck Phone Holder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

21

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

21%

  • CACOE29%
  • COCASES20%
  • SURPHY9%
  • takyu8%
  • OLEPHY7%
  • TELESIN6%

Demand

Neck Phone Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.4×

Search terms

Top Neck Phone Holder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • neck phone holder29K/yr
  • phone neck holder14K/yr
  • neck phone holder for filming7K/yr
  • phone holder neck5K/yr
  • phone holder for neck3K/yr
  • mobile phone neck holder4K/yr
  • iphone neck holder2K/yr
  • neck tripod1K/yr

Reviews and returns

What reviews say buyers love and hate about Neck Phone Holder

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
1.7%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Neck Phone Holder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data