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Neck Phone Holder

Fail

Shoppers spend only $24K a year here, so Neck Phone Holder is a Fail.

Flapen Score
42
42 / 100
Ranks 845 of 1,488 Electronics & Photo niches · −2 vs the category median of 44
Market size
£24K/yr65K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
64%top-5 click share · 13 brands · 21 sellers

Flapen Score

Neck Phone Holder against its category

The dotted line is the Electronics & Photo average. Past it, Neck Phone Holder is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neck Phone Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Neck Phone Holder 65K times last year and spent an estimated £24K. The top 5 brands take 72% of clicks. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
3.8%
Market size, estimated
£24Ka year
Peak month
January1.4× the quietest month
Top search term
neck phone holder29K searches a year

02 · Price

A sale here is worth £9.67.

Listings sell for £9.67 on average, from £4.25 to £22.71. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £9.67 that is £0 to £967 a year per listing.

Average price
£9.67under the $15 to $100 sweet spot
Price range
£4.25–£22.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£967
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #28 within Lanyards & Wrist Straps. It carries 2,977 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#28in Lanyards & Wrist Straps
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,977per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Neck Phone Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

21

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

21%

  • CACOE29%
  • COCASES20%
  • SURPHY9%
  • takyu8%
  • OLEPHY7%
  • TELESIN6%

Demand

Neck Phone Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.4×

Search terms

Top Neck Phone Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neck phone holder29K/yr
  • phone neck holder14K/yr
  • neck phone holder for filming7K/yr
  • phone holder neck5K/yr
  • phone holder for neck3K/yr
  • mobile phone neck holder4K/yr
  • iphone neck holder2K/yr
  • neck tripod1K/yr

Reviews and returns

What reviews say buyers love and hate about Neck Phone Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%−0.02

Poor quality

Not ok for corporate settings low quality too

Poor quality and my screen protector smashed as it just gets thrown about in this holder

Durability14%−0.14

Broke about 1 hour after getting it

broke

Broke straight away

Charging13%−0.10

obstruct charge port

Unable to connect charger

Unfortunately the charging cable doesn't connect when using this product

Size-Overall7%+0.10

Awkward fit

At first, it felt too long,

Others are skimpy and too short

Ease Of Use5%+0.90

No use to me

Difficult to lay comfortably round neck

It is a pain to get on

Love

Quality-Overall23%−0.02

The build quality of the item is very good

Excellent Quality

Great idea and looks well made

Ease Of Use14%+0.90

Really good keeps phone handy

Very handy

Easy to use

Security11%+1.10

Good safe item

They felt really strong and secure

Great item - phone feels secure

Value For Money9%+0.61

Good value

Worth it

Great value

Strength7%+0.44

the rig is steady

Very sturdy

The build is strong

Return

1.7% Return rate 40% Fixable by listing

Size-Overall18%▇▇▄█▇█

Awkward fit

At first, it felt too long,

Others are skimpy and too short

Quality-Overall9%▅█▆█▅▅

Poor quality

Not ok for corporate settings low quality too

Poor quality and my screen protector smashed as it just gets thrown about in this holder

Compatibility-Overall9%▄█▅▆▄▇
Color5%▇▃▄▇█▆
Length5%▄▄██▄▃

FAQ

Common Neck Phone Holder questions

Answered from the same tracked data.