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Multi Usb Plug

Fail

Demand is soft, at -12.2% this quarter, so Multi Usb Plug is a Fail.

Flapen Score
49
49 / 100
Top 26% of 1,488 Electronics & Photo niches · +5 vs the category median of 44
Market size
£199K/yr217K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
56%top-5 click share · 11 brands · 25 sellers

Flapen Score

Multi Usb Plug against its category

The dotted line is the Electronics & Photo average. Past it, Multi Usb Plug is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multi Usb Plug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Multi Usb Plug 217K times last year and spent an estimated £199K. The top 5 brands take 77% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £199K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
9.8%
Market size, estimated
£199Ka year
Peak month
August3.2× the quietest month
Top search term
multi usb plug77K searches a year

02 · Price

A sale here is worth £9.36.

Listings sell for £9.36 on average, from £5.50 to £26.14. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £9.36 that is £7K to £9K a year per listing.

Average price
£9.36under the $15 to $100 sweet spot
Price range
£5.50–£26.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #89 within Power Accessories. It carries 4,000 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
11.4%
Average rank
#89in Power Accessories
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,000per listing
Listings tracked
24

04 · Newcomers

Amazon counts 10 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
10Amazon's first-year sales bar
Average brand age
32 months

Products

Top Multi Usb Plug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£60K£79K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

25

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

15%

  • Tupneuf30%
  • TEYASI18%
  • BSTOEM11%
  • Aioneus10%
  • Anker9%
  • Rekavin8%
  • Open — no brand owns it (5 brands, 15%)

Demand

Multi Usb Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.2×

Search terms

Top Multi Usb Plug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • multi usb plug77K/yr
  • usb a charger22K/yr
  • usb multi plug22K/yr
  • multi port usb charger17K/yr
  • multiport usb charger14K/yr
  • multiple usb plug17K/yr
  • usb power7K/yr
  • usb a charger plug4K/yr
  • plug with multiple usb ports5K/yr
  • charger plug usb3K/yr

Reviews and returns

What reviews say buyers love and hate about Multi Usb Plug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging40%−0.14

Did not charge

Does not charge

Not Fast Charger

Durability12%−0.09

didnt last

Broke after a few weeks

Broke very quickly

Socket/Port/Plug7%+0.20

doesnt fit the socket properly

falls out of sockets easily

Dont fit into socket

Functionality-Overall6%−0.05

barely works on my switch

Didn't work

Doesnt work properly

Heating6%−0.04

Too hot to handle

Over heating

Gets hot

Love

Charging33%−0.14

Fast Charge

charges good

Charges fast

Quality-Overall16%+1.22

solid build quality

Good quality, works well and arrived on time

Decent quality

Advertised Vs Actual Product14%+1.42

As Advertised

Exactly what I expected

Just as pictured

Value For Money10%+0.91

Excellent Value

Excellent value

Fair price

Socket/Port/Plug10%+0.20

Nice neat power plug

Great socket

Plenty of ports

Return

0.5% Return rate 5% Fixable by listing

Charging47%▇█▇▇▇▇

Did not charge

Does not charge

Not Fast Charger

Socket/Port/Plug13%█▇███▇

doesnt fit the socket properly

falls out of sockets easily

Dont fit into socket

Functionality-Overall12%█▆▆▇▇▇

barely works on my switch

Didn't work

Doesnt work properly

Defective Material/Parts5%█▇▆▆▅▆
Compatibility-Overall4%▆▅▆▇█▅

FAQ

Common Multi Usb Plug questions

Answered from the same tracked data.