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Motorola E20 Phone Case

Fail

Prices span $2.91–$10.62, mostly outside the sweet spot, so Motorola E20 Phone Case is a Fail.

Flapen Score
44
44 / 100
Ranks 708 of 1,488 Electronics & Photo niches · on the category median
Market size
£10K/yr67K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
35%top-5 click share · 30 brands · 33 sellers

Flapen Score

Motorola E20 Phone Case against its category

The dotted line is the Electronics & Photo average. Past it, Motorola E20 Phone Case is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Motorola E20 Phone Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Motorola E20 Phone Case 67K times last year and spent an estimated £10K. The top 5 brands take 57% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
2.1%
Market size, estimated
£10Ka year
Peak month
December1.7× the quietest month
Top search term
motorola phone case28K searches a year

02 · Price

A sale here is worth £6.81.

Listings sell for £6.81 on average, from £2.91 to £10.62. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £6.81 that is £0 to £681 a year per listing.

Average price
£6.81under the $15 to $100 sweet spot
Price range
£2.91–£10.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£681
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #4,962 within Cases & Covers. It carries 634 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
98%
Out of stock, average day
12.8%
Average rank
#4,962in Cases & Covers
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
634per listing
Listings tracked
52

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Motorola E20 Phone Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£285£571£856£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

33

Top-5 brand share

57%

Top 20: 93%

Top-5 click share

35%

Top 20: 73%

Open market

40%

  • NWNK1316%
  • iCatchy13%
  • Dfjhure12%
  • Reevermap10%
  • SCL7%
  • PIXFAB4%

Demand

Motorola E20 Phone Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Motorola E20 Phone Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • motorola phone case28K/yr
  • moto e20 phone case8K/yr
  • motorola e20 phone case7K/yr
  • motorola phone cases5K/yr
  • moto e30 phone case4K/yr
  • motorola e30 phone case5K/yr
  • motorola moto e20 phone case2K/yr
  • motorola e20 case2K/yr
  • moto e20 case1K/yr
  • phone case motorola e20498/yr

Reviews and returns

What reviews say buyers love and hate about Motorola E20 Phone Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%+0.38

Unfortunately this cover didn't fit my phone at all well

He said it was quite hard to fit

Doesn't fit

Advertised Vs Actual Product11%−0.11

Unfortunately it didn't come with a screen protector, which is stated in the description. Bit of a con

Bad advertisement

Value For Money10%+1.55

VERY POOR VALUE FOR MONEY

This phone case look expensive

Quality-Overall10%+1.60

Poor phone case

it wasnt good quality

Compatibility-Overall7%−0.08

Does not fit a Motorola Edge 20

Doesn't fit Motorola G17

Love

Quality-Overall23%+1.60

this is much bettter quality

Absolute quality

Excellent quality phone cover

Value For Money22%+1.55

Great value

Good Value

Excellent value

Size-Overall20%+0.38

Fit perfectly

Easy to fit

Fits phone perfectly

Advertised Vs Actual Product11%−0.11

Just what I needed

Does the job

As described

Strength5%+0.65

Very sturdy

It's much stronger than a similar case off a market stall

Sturdy case

Return

1.0% Return rate 71% Fixable by listing

Size-Overall65%▆▇▆█▆▆

Unfortunately this cover didn't fit my phone at all well

He said it was quite hard to fit

Doesn't fit

Compatibility-Overall7%█▅▇▁▆▂

Does not fit a Motorola Edge 20

Doesn't fit Motorola G17

Adhesion/Stickiness5%▇▁▁▁▄█
Quality-Overall5%▄▃▁█▁▄

Poor phone case

it wasnt good quality

Magnetic Strength/Adsorption5%▁▅█▁▁▃

The magnet on the clasp is next to useless as it's not strong at all

FAQ

Common Motorola E20 Phone Case questions

Answered from the same tracked data.