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Motorola E15 Phone Case

Fail

Prices span $4.79–$9.09, mostly outside the sweet spot, so Motorola E15 Phone Case is a Fail.

Flapen Score
42
42 / 100
Ranks 845 of 1,488 Electronics & Photo niches · −2 vs the category median of 44
Market size
£18K/yr122K searches / yr
90-day growth
-45.2%search demand this quarter
Competition
48%top-5 click share · 23 brands · 26 sellers

Flapen Score

Motorola E15 Phone Case against its category

The dotted line is the Electronics & Photo average. Past it, Motorola E15 Phone Case is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Motorola E15 Phone Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Motorola E15 Phone Case 122K times last year and spent an estimated £18K. The top 5 brands take 52% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-45.2%
Conversion, latest week
2.4%
Market size, estimated
£18Ka year
Top search term
motorola e15 phone case53K searches a year

02 · Price

A sale here is worth £6.30.

Listings sell for £6.30 on average, from £4.79 to £9.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £6.30 that is £630 to £2K a year per listing.

Average price
£6.30under the $15 to $100 sweet spot
Price range
£4.79–£9.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£630–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #5,679 within Cases & Covers. It carries 115 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
97%
Out of stock, average day
13.4%
Average rank
#5,679in Cases & Covers
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
115per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
19 months

Products

Top Motorola E15 Phone Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£725£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

26

Top-5 brand share

52%

Top 20: 97%

Top-5 click share

48%

Top 20: 87%

Open market

43%

  • iCatchy15%
  • LeYi11%
  • KRUSKY10%
  • Riccase10%
  • Draamvol6%
  • XINYEXIN6%

Demand

Motorola E15 Phone Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '25NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 5.5× · 9 of 12 months tracked

Search terms

Top Motorola E15 Phone Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • motorola e15 phone case53K/yr
  • moto e15 phone case26K/yr
  • motorola e15 case11K/yr
  • motorola g05 phone case7K/yr
  • moto g05 phone case8K/yr
  • motorola moto e15 phone case5K/yr
  • moto g5 phone case4K/yr
  • moto e15 case4K/yr
  • moto g05 case3K/yr
  • motorola g05 case2K/yr

Reviews and returns

What reviews say buyers love and hate about Motorola E15 Phone Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%+0.54

Poor fit

was too big

Durability17%−0.08

falls apart after a few months

Color17%−0.05

It's OK, the only problem was I ordered Black and received Blue,

Value For Money17%−0.02

VERY POOR VALUE FOR MONEY

Magnetic Strength/Adsorption17%−0.08

The magnet on the clasp is next to useless as it's not strong at all

Love

Size-Overall25%+0.54

Perfect fit

Fast delivery great fit

fit to the phone

Quality-Overall22%+1.89

Absolute quality

Great quality and super phone protection

Trust me when I say this case is great quality

Drop/Impact Protection15%+1.17

Protection for your e15

It was for my son so Its very useful because it completely protects the phone

Very smart + strong phone case also protects the screen very well

Value For Money9%−0.02

Great value

Good value

Does the job, good price

Strength7%+0.54

Strong

Strong case

It's much stronger than a similar case off a market stall

Return

1.6% Return rate 72% Fixable by listing

Size-Overall67%▇▃▇█▆▅

Poor fit

was too big

Compatibility-Overall13%▃▅▅█▄▃

Doesn't fit Motorola G17

Functionality-Overall4%▁▁▁▁▁█
Advertised Vs Actual Product3%▁█▁▁▁▁

Item not as described

Not as described

Assembly/Installation2%▁▁▁▁█▁

FAQ

Common Motorola E15 Phone Case questions

Answered from the same tracked data.