Skip to content

Motorcycle Intercom

Fail

The top 5 brands take 96% of clicks, so Motorcycle Intercom is a Fail.

Flapen Score
46
46 / 100
Top 38% of 1,488 Electronics & Photo niches · +2 vs the category median of 44
Market size
£326K/yr169K searches / yr
90-day growth
+24.2%search demand this quarter
Competition
66%top-5 click share · 7 brands · 55 sellers

Flapen Score

Motorcycle Intercom against its category

The dotted line is the Electronics & Photo average. Past it, Motorcycle Intercom is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Motorcycle Intercom market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Motorcycle Intercom 169K times last year and spent an estimated £326K. The top 5 brands take 96% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £326K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
+24.2%
Conversion, latest week
2.1%
Market size, estimated
£326Ka year
Peak month
May2.0× the quietest month
Top search term
cardo68K searches a year

02 · Price

A sale here is worth £89.44.

Listings sell for £89.44 on average, from £12.49 to £363.35. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £89.44 that is £9K to £22K a year per listing.

Average price
£89.44inside the $15 to $100 sweet spot
Price range
£12.49–£363.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£9K–£22K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Car & Vehicle Electronics. It carries 1,469 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#51in Car & Vehicle Electronics
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,469per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Motorcycle Intercom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£33K£65K£98K£130K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

55

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

2%

  • Cardo64%
  • Fodsports17%
  • FEYA8%
  • Tiardey4%
  • HISUEKIG3%
  • MAXTO2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Motorcycle Intercom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Motorcycle Intercom search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cardo68K/yr
  • motorcycle intercom31K/yr
  • motorbike intercom18K/yr
  • helmet intercom12K/yr
  • cardo spirit10K/yr
  • motorcycle intercom 2 pack10K/yr
  • intercom for motorbike helmet9K/yr
  • motorbike intercom 2 pack6K/yr
  • motorcycle helmet intercom3K/yr
  • cardo freecom2K/yr

Reviews and returns

What reviews say buyers love and hate about Motorcycle Intercom

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Audio Quality13%+0.09

Terrible sound quality

Sounds was terrible

Sound is appalling

Microphone8%−0.06

There was no option to replace microphone

Microphone did not work at all

Microphone Quality Lets It Down

Connectivity-Overall5%−0.07

Nightmare to pair

the Bluetooth would constantly disconnect

struggled to connect to my device

Quality-Overall5%

Absolute cheap trash to be avoided

Absolute trash

Poor quality

Durability5%−0.04

broke very quickly

Constantly cuts out when riding

Stopped working completely after 4 months

Love

Value For Money25%+2.54

Excellent value for money

Good for the money

Worth it

Audio Quality16%+0.09

Sound quality is good

worth it, sound quality is amazing and overall easy to use and setup

Solid built with clear sound

Ease Of Use9%+1.16

easy to use controls

Easy to use

Easy to install and use

Quality-Overall9%

Build quality was very good

Everything about this is good, no complaints and Ive been using it for about a year

A Good Quality Headset

Advertised Vs Actual Product6%+0.30

Just as described

Exactly what I needed

Just what was needed

Return

2.4% Return rate 21% Fixable by listing

Size-Overall13%▅▆██▆▆

Its a bit big

Item does not fit my helmet

It would not perfectly fit on LS2 helmet

Connectivity-Overall13%▄▅▆▂██

Nightmare to pair

the Bluetooth would constantly disconnect

struggled to connect to my device

Compatibility-Overall10%▆▇▄█▇▇
Functionality-Overall10%▄▇▆▃█▄

generally it didn't work

Worked really well, until it got wet, then it stopped, now won't even turn on

yet it still doesn't work

Audio Quality10%▆█▅██▆

Terrible sound quality

Sounds was terrible

Sound is appalling

FAQ

Common Motorcycle Intercom questions

Answered from the same tracked data.