Monocular

Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £238K a year.

Searches, last 12 months

299K

Growth, 90 days vs prior 90

+3.0%

Conversion, latest week

2.0%

Market size, estimated

£238Ka year

Peak month

December1.5× the quietest month

Top search term

monocular149K searches a year

Listings sell for £39.99 on average, from £5.02 to £331.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £39.99 that is £4K to £10K a year per listing.

Average price

£39.99inside the $15 to $100 sweet spot

Price range

£5.02–£331.28

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£4K–£10K

Returns

4.2%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #29 within Camera & Photo. It carries 1,208 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

14.7%

Average rank

#29in Camera & Photo

Average rating

3.91 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,208per listing

Listings tracked

29

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months