Mobile Phones for Elderly
FailThe top 5 brands take 93% of clicks, so Mobile Phones for Elderly is a Fail.
- Flapen Score
- 45 / 100Top 44% of 1,488 Electronics & Photo niches · +1 vs the category median of 4445
- Market size
- £317K/yr331K searches / yr
- 90-day growth
- -16.0%search demand this quarter
- Competition
- 57%top-5 click share · 7 brands · 36 sellers
Flapen Score
Mobile Phones for Elderly against its category
The dotted line is the Electronics & Photo average. Past it, Mobile Phones for Elderly is stronger. Inside it, weaker.
Market
The Mobile Phones for Elderly market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mobile Phones for Elderly 331K times last year and spent an estimated £317K. The top 5 brands take 93% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £317K a year.
- Searches, last 12 months
- 331K
- Growth, 90 days vs prior 90
- -16.0%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £317Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- mobile phones for elderly49K searches a year
02 · Price
A sale here is worth £35.21.
Listings sell for £35.21 on average, from £14.03 to £110.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £35.21 that is £9K to £18K a year per listing.
- Average price
- £35.21inside the $15 to $100 sweet spot
- Price range
- £14.03–£110.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £9K–£18K
- Returns
- 5.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #16 within Mobile Phones & Smartphones. It carries 1,445 reviews at 4.07 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #16in Mobile Phones & Smartphones
- Average rating
- 4.07 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,445per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Mobile Phones for Elderly products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ukuu Big Button Mobile Phone for Elderly Easy to Use Basic Mobile Phone SIM Free Unlocked Senior Phone with SOS Button Speed Dial 800mAh Bluetooth and Charging Dock-Black
- Price
- £21.75
- Rating
- 4.1/5
- Reviews
- 553
- Age
- 2y ago
uleway Big Button Mobile Phone for Elderly - Easy to Use Basic Device With SOS Emergency Button Large Volume Flashlight FM Radio
- Price
- £20.56
- Rating
- 4.1/5
- Reviews
- 1,235
- Age
- 4y ago
Senior Mobile Phone Simple for Elderly Basic Cell Phone with Large Buttons Flip Phone Unlocked Senior Mobile Phone with 2.4 Color Display | SOS Button | FM Radio | Torch |1000mAh Battery (Blue)
- Price
- £27.98
- Rating
- 4.0/5
- Reviews
- 861
- Age
- 3y ago
artfone 4G Senior Mobile Phones USB-C Charging 1800mAh Long Standby Easy to Use Basic Mobile Phone for Elderly SIM Free Unlocked Senior Mobile Phones With SOS Emergency Button Large Volume FM Radio
- Price
- £33.33
- Rating
- 4.2/5
- Reviews
- 6,718
- Age
- 11mo ago
CHAKEYAKE Mobile Phone For Elderly 4g Big Button Basic Phone With Bluetooth Speaker Charging Station Large Volume Sos Emergency Button Speed Dial 1000mah Battery Torch 1 77 Color Display Blue
- Price
- £37.90
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 10mo ago
Trending
90-day click momentum
artfone CS181 Black - Big Button Mobile Phone for Elderly SIM Free Senior Mobile Phones Hearing Aid SOS Button Voice Time Easy to Use Basic Mobile Phones Speed Dial FM Radio Bluetooth USB-C
- Price
- £14.52
- Rating
- 3.9/5
- Reviews
- 20
- Age
- 9mo ago
ukuu Big Button Mobile Phone for Elderly - Easy Use Senior Phone with SOS Button Speed Dial & Charging Dock | SIM Free Unlocked | 800mAh Battery | Bluetooth | Blue
- Price
- £21.36
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 2y ago
CHAKEYAKE Mobile Phone For Elderly 4g Big Button Basic Phone With Bluetooth Speaker Charging Station Large Volume Sos Emergency Button Speed Dial 1000mah Battery Torch 1 77 Color Display Blue
- Price
- £37.90
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 10mo ago
TTfone TT190 Big Button Basic Senior Unlocked Emergency Mobile Phone - Simple Cheapest Phone (with USB Cable)
- Price
- £14.92
- Rating
- 3.9/5
- Reviews
- 229
- Age
- 4y ago
artfone 4G Senior Mobile Phones USB-C Charging 1800mAh Long Standby Easy to Use Basic Mobile Phone for Elderly SIM Free Unlocked Senior Mobile Phones With SOS Emergency Button Large Volume FM Radio
- Price
- £33.33
- Rating
- 4.2/5
- Reviews
- 6,718
- Age
- 11mo ago
Newest
by launch dateartfone CS181 Black - Big Button Mobile Phone for Elderly SIM Free Senior Mobile Phones Hearing Aid SOS Button Voice Time Easy to Use Basic Mobile Phones Speed Dial FM Radio Bluetooth USB-C
- Price
- £14.52
- Rating
- 3.9/5
- Reviews
- 20
- Age
- 9mo ago
CHAKEYAKE Mobile Phone For Elderly 4g Big Button Basic Phone With Bluetooth Speaker Charging Station Large Volume Sos Emergency Button Speed Dial 1000mah Battery Torch 1 77 Color Display Blue
- Price
- £37.90
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 10mo ago
artfone 4G Senior Mobile Phones USB-C Charging 1800mAh Long Standby Easy to Use Basic Mobile Phone for Elderly SIM Free Unlocked Senior Mobile Phones With SOS Emergency Button Large Volume FM Radio
- Price
- £33.33
- Rating
- 4.2/5
- Reviews
- 6,718
- Age
- 11mo ago
Doro Leva E10 - 4G Mobile Phone For Elderly - 2.4 Landscape Display High Contrast Keys Extra Loud & Clear Sound HD Voice Camera Doro Secure Button - Charging Cradle - Red
- Price
- £53.30
- Rating
- 4.2/5
- Reviews
- 377
- Age
- 1y ago
Doro Leva E30-4G Flip Phone for Elderly - Large 2.8 Screen External Display High Contrast Keys Loud & Clear Sound Camera Secure Button - Charging Cradle Included - Red/White
- Price
- £70.08
- Rating
- 4.5/5
- Reviews
- 350
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
36
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
57%
Top 20: 96%
Open market
2%
- ukuu26%
- uleway23%
- artfone18%
- CHAKEYAKE18%
- Doro8%
- Easyfone5%
- Open — no brand owns it (1 brand, 2%)
Demand
Mobile Phones for Elderly search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Mobile Phones for Elderly search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mobile phones for elderly49K/yr
- mobile phone for elderly people35K/yr
- big button mobile phone for elderly37K/yr
- mobile phone for elderly26K/yr
- senior mobile phones30K/yr
- basic mobile phones for elderly16K/yr
- phones for the elderly23K/yr
- phone for elderly people18K/yr
- elderly mobile phone15K/yr
- mobile phones for the elderly11K/yr
Reviews and returns
What reviews say buyers love and hate about Mobile Phones for Elderly
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't hold the charge
Won't Charge
The battery never charged properly
Not easy to use
Not easy for people with Dementia/ Alzheimers to use
Feels really clumsy to use
Not fit for purpose
Not very effective
Doesn't work
CHEAP RUBBISH
Poor quality
Cheap quality
Short life
Failure after 2 months of use
Lasted just a few months before breaking
Love
EASY TO USE
its really easy to operate
Is handy for me
The buttons are responsive
easy to use buttons
Easy to see buttons
Great value
Money well spent
Excellent value
Great product once again
The phone's quality is ideal
GOOD QUALITY
As advertised,
as described
Gets the job done
Return
5.7% Return rate 17% Fixable by listing
Couldn't get a sim to use on phone
It is extremely difficult to put a SIM card in
Sim problem
Big big too
Just nor fit for the purpose
quite small
Not fit for purpose
Not very effective
Doesn't work
Doesn't hold the charge
Won't Charge
The battery never charged properly
But it wont work in mums house at all
They do not work on any other network
Not fit for purpose
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mobile Phones for Elderly questions
Answered from the same tracked data.