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Mobile Phone Accessories

Fail

Prices span $2.86–$9.90, mostly outside the sweet spot, so Mobile Phone Accessories is a Fail.

Flapen Score
25
25 / 100
Ranks 1,457 of 1,488 Electronics & Photo niches · −19 vs the category median of 44
Market size
£30K/yr740K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
98%top-5 click share · 6 brands · 10 sellers

Flapen Score

Mobile Phone Accessories against its category

The dotted line is the Electronics & Photo average. Past it, Mobile Phone Accessories is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mobile Phone Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mobile Phone Accessories 740K times last year and spent an estimated £30K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 25 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 740K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
740K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
0.7%
Market size, estimated
£30Ka year
Peak month
December4.8× the quietest month
Top search term
phone accessories316K searches a year

02 · Price

A sale here is worth £5.67.

Listings sell for £5.67 on average, from £2.86 to £9.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £5.67 that is £567 to £1K a year per listing.

Average price
£5.67under the $15 to $100 sweet spot
Price range
£2.86–£9.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£567–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Décor. It carries 2,510 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#5in Décor
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,510per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Mobile Phone Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£18K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

10

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • COCASES44%
  • CACOE24%
  • flintronic21%
  • SURPHY5%
  • Vilbocr4%
  • Mozeat Lens2%
  • Open — no brand owns it (0%)

Demand

Mobile Phone Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Mobile Phone Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • phone accessories316K/yr
  • mobile phone accessories308K/yr
  • iphone accessories109K/yr
  • mobile accessories8K/yr

Reviews and returns

What reviews say buyers love and hate about Mobile Phone Accessories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%−0.07

Not as good as I thought they would be

Not ok for corporate settings low quality too

Poor quality

Adhesion/Stickiness13%−0.14

It does not stick

The adhesive isnt sticky enough

Not sticking at all

Size-Overall13%

Bad fit

At first, it felt too long,

the wrist strap was too short

Durability12%−0.09

Beads broke less than 5 days

not after 6months of use so far

Phone dropped within an hour of using it

Charging9%−0.05

is an obstacle for your charger

some fat ended charging cables no longer work

Unfortunately the charging cable doesn't connect when using this product

Love

Quality-Overall21%−0.07

The cord feels good quality and strong

Great idea and looks well made

Excellent product

Security14%+0.91

Good safe item

They felt really strong and secure

Secure phone

Strength9%+0.62

very sturdy

Strong tags

This lanyard is sturdy, well made, and very pretty too

Advertised Vs Actual Product8%+0.75

Works as advertised

Just what I needed

As described

Ease Of Use7%+0.59

really helped with our travels

Really handy and helpful when doing outdoor activities

Easy to use

Return

1.1% Return rate 39% Fixable by listing

Size-Overall16%▃█▄▆▆▆

Bad fit

At first, it felt too long,

the wrist strap was too short

Quality-Overall9%▄█▂▅▄▃

Not as good as I thought they would be

Not ok for corporate settings low quality too

Poor quality

Color9%▇▄▅▇█▆
Adhesion/Stickiness9%█▃▃▄▆▇

It does not stick

The adhesive isnt sticky enough

Not sticking at all

Compatibility-Overall8%▅▆▂▅▃█

it didnt work with my phone case

FAQ

Common Mobile Phone Accessories questions

Answered from the same tracked data.