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Mirror Dash Cam

Fail

Demand is soft, at -25.0% this quarter, so Mirror Dash Cam is a Fail.

Flapen Score
34
34 / 100
Ranks 1,308 of 1,488 Electronics & Photo niches · −10 vs the category median of 44
Market size
£147K/yr136K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
68%top-5 click share · 10 brands · 17 sellers

Flapen Score

Mirror Dash Cam against its category

The dotted line is the Electronics & Photo average. Past it, Mirror Dash Cam is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mirror Dash Cam market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mirror Dash Cam 136K times last year and spent an estimated £147K. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
1.3%
Market size, estimated
£147Ka year
Peak month
December2.0× the quietest month
Top search term
mirror dash cam35K searches a year

02 · Price

A sale here is worth £83.47.

Listings sell for £83.47 on average, from £17.12 to £195.16. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £83.47 that is £0 to £8K a year per listing.

Average price
£83.47inside the $15 to $100 sweet spot
Price range
£17.12–£195.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
6.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #206 within Car & Vehicle Electronics. It carries 2,050 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
23.5%
Average rank
#206in Car & Vehicle Electronics
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,050per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Mirror Dash Cam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£29K£44K£59K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

17

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

8%

  • WOLFBOX39%
  • Jansite29%
  • CAMECHO8%
  • Podazz6%
  • RUGHA6%
  • pelsee3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Mirror Dash Cam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Mirror Dash Cam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mirror dash cam35K/yr
  • rear view mirror camera15K/yr
  • rear view mirror dash cam25K/yr
  • mirror dash cam front and rear16K/yr
  • dash cam mirror14K/yr
  • mirror dashcam5K/yr
  • reversing camera mirror6K/yr
  • reverse camera mirror5K/yr
  • mirror camera for car4K/yr
  • digital rear view mirror4K/yr

Reviews and returns

What reviews say buyers love and hate about Mirror Dash Cam

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability10%−0.19

Broke after around a month

stopped working after a few weeks

your product fails

Camera Quality6%+0.20

defeats of point of a 'front facing dash camera'

Small issue with the back camera

the rear camera is god awful too

Functionality-Overall6%−0.06

It is lacking some features such as voice control

Didnt work

The grainy recordings did not always capture road signs or car registrations

Quality-Overall5%+0.91

Don't buy low quality product

poor quality

It is not cinema quality

Connectivity-Overall5%−0.09

Not able to connect to app

Can't connect with saler

Good all round product, however, I cannot connect it to my phone

Love

Quality-Overall16%+0.91

the build quality feels solid

Good Quality

Quality product and quality customer service

Camera Quality13%+0.20

Love these cameras

Dual camera system has performed well so far

Good camera on the front with decent view

Value For Money11%+0.55

Worth every penny

Good Value for Money

Good value

Assembly/Installation7%+0.69

Overall its a really impressive all-in-one setup

Easy set up

Easy to install

Night Vision6%+0.33

The night vision is excellent

The Starlit night vision is superb

Night vision performance is impressive

Return

6.5% Return rate 25% Fixable by listing

Size-Overall20%▆▇▇█▅▇
Compatibility-Overall16%▇▄█▄▇▆

Could not fit to Zafira 2009 B. Pity, I liked this

the mounting brackets in the original sales package didn't fit my vehicle (2019 Peugeot Expert),

Functionality-Overall13%█▅▄▄▅▄

It is lacking some features such as voice control

Didnt work

The grainy recordings did not always capture road signs or car registrations

Camera Quality9%▅█▅▆▃▇

defeats of point of a 'front facing dash camera'

Small issue with the back camera

the rear camera is god awful too

Defective Material/Parts4%▆▃▃▅█▄

FAQ

Common Mirror Dash Cam questions

Answered from the same tracked data.