Mini Phone
FailBuyers convert on only 0.4% of searches, so Mini Phone is a Fail.
- Flapen Score
- 47 / 100Top 35% of 1,488 Electronics & Photo niches · +3 vs the category median of 4447
- Market size
- £53K/yr360K searches / yr
- 90-day growth
- -12.8%search demand this quarter
- Competition
- 56%top-5 click share · 10 brands · 59 sellers
Flapen Score
Mini Phone against its category
The dotted line is the Electronics & Photo average. Past it, Mini Phone is stronger. Inside it, weaker.
Market
The Mini Phone market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mini Phone 360K times last year and spent an estimated £53K. The top 5 brands take 89% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 360K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 360K
- Growth, 90 days vs prior 90
- -12.8%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £53Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- mini phone120K searches a year
02 · Price
A sale here is worth £34.57.
Listings sell for £34.57 on average, from £12.72 to £88.93. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £34.57 that is £0 to £3K a year per listing.
- Average price
- £34.57inside the $15 to $100 sweet spot
- Price range
- £12.72–£88.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 43.6% of listings are out of stock. The average listing ranks #421 within Mobile Phones & Smartphones. It carries 62 reviews at 3.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 96%
- Out of stock, average day
- 43.6%
- Average rank
- #421in Mobile Phones & Smartphones
- Average rating
- 3.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 62per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 0 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Mini Phone products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CoolBuBu Mini Kids Phone Mini Smartphone with 3.0 HD Touch Screen Worlds Smallest Mobile Phones For Kids Tiny Cell Phone App Download WiFi GPS Face lD Gifts for Boys Girls
- Price
- £33.05
- Rating
- 3.5/5
- Reviews
- 38
- Age
- 5mo ago

CoolBuBu Mini Smartphone Mini Phone 4G with 3.88 HD Full Screen 3GB+32GB 2000mAh Android 12 Worlds Smallest mobile Phones for Kids Dual Camera Small Kids Smart Phone GPS/Face ID/Dual SIM (Blue)
- Price
- £41.87
- Rating
- 3.8/5
- Reviews
- 28
- Age
- 5mo ago

CoolBuBu Mini Phone Mini Smartphone with 3.0 HD Touch Screen Worlds Smallest Unlocked Android Compact Mobile Phone for Kids Cell Phone App Download WiFi GPS Face lD 2GB+16GB (Black)
- Price
- £32.93
- Rating
- 3.5/5
- Reviews
- 38
- Age
- 5mo ago

CoolBuBu Mini Phone For Kids Mini Smartphone with 3.0 HD Touch Screen Worlds Smallest Mobile Phones For Kids Tiny Small Smart Phone App Download WiFi GPS Face lD Birthday Gifts for Boys Girls
- Price
- £32.92
- Rating
- 3.5/5
- Reviews
- 38
- Age
- 5mo ago

CoolBuBu Mini Smartphone Mini Phone 4G with 3.88 HD Full Screen 3GB+32GB 2000mAh Android 12 Worlds Smallest mobile Phones for Kids Dual Camera Small Kids Smart Phone GPS/Face ID/Dual SIM (Pink)
- Price
- £41.61
- Rating
- 3.8/5
- Reviews
- 28
- Age
- 5mo ago
Trending
90-day click momentum
CoolBuBu Mini Smartphone for Kids Mini Phone Wifi with Dual Camera 2GB+16GB
- Price
- £32.20
- Rating
- 2.0/5
- Reviews
- 3
- Age
- 3w ago

CoolBuBu Mini Phone 4G Unlocked 3.8 Inch Mini Smartphone Android 12 2GB+16GB Storage 2000mAh Dual Camera GPS Face ID Small Pocket Mobile Phones for Kids & Adults - Blue
- Price
- £41.04
- Rating
- 3.8/5
- Reviews
- 28
- Age
- 1mo ago

CoolBuBu Mini Phone Mini Smartphone 4G with 3.0 HD Touch Screen Worlds Smallest Unlocked Android Compact Mobile Phone for Kids 2000mAh Cell Phone Download App GPS Face lD 3GB+32GB-Purple
- Price
- £36.12
- Rating
- 3.5/5
- Reviews
- 38
- Age
- 3mo ago

ZOKOE Mini Mobile Phone small smartphone for children 3-inch HD screen 2 GB RAM + 16 GB compact WiFi Unlocked mobile phone (Green)
- Price
- £29.52
- Rating
- 2.9/5
- Reviews
- 14
- Age
- 4mo ago

ZOKOE Mini Mobile Phone small smartphone for children 3-inch HD screen 2 GB RAM + 16 GB compact WiFi Unlocked mobile phone (Pink)
- Price
- £29.07
- Rating
- 2.9/5
- Reviews
- 14
- Age
- 4mo ago
Newest
by launch date
CoolBuBu Mini Smartphone for Kids Mini Phone Wifi with Dual Camera 2GB+16GB
- Price
- £32.20
- Rating
- 2.0/5
- Reviews
- 3
- Age
- 3w ago

CoolBuBu Mini Phone 4G Unlocked 3.8 Inch Mini Smartphone Android 12 2GB+16GB Storage 2000mAh Dual Camera GPS Face ID Small Pocket Mobile Phones for Kids & Adults - Blue
- Price
- £41.04
- Rating
- 3.8/5
- Reviews
- 28
- Age
- 1mo ago

CoolBuBu Mini Phone Mini Smartphone 4G with 3.0 HD Touch Screen Worlds Smallest Unlocked Android Compact Mobile Phone for Kids 2000mAh Cell Phone Download App GPS Face lD 3GB+32GB-Purple
- Price
- £36.12
- Rating
- 3.5/5
- Reviews
- 38
- Age
- 3mo ago

ZOKOE Mini Mobile Phone small smartphone for children 3-inch HD screen 2 GB RAM + 16 GB compact Wi-Fi Unlocked mobile phone (Black)
- Price
- £28.68
- Rating
- 2.9/5
- Reviews
- 14
- Age
- 4mo ago

ZOKOE Mini Mobile Phone small smartphone for children 3-inch HD screen 2 GB RAM + 16 GB compact WiFi Unlocked mobile phone (Green)
- Price
- £29.52
- Rating
- 2.9/5
- Reviews
- 14
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
59
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
6%
- CoolBuBu66%
- Longben6%
- Zanco6%
- ZOKOE6%
- Generic5%
- JoyZap4%
- Open — no brand owns it (4 brands, 6%)
Demand
Mini Phone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Mini Phone search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mini phone120K/yr
- mini iphone43K/yr
- mini smartphone25K/yr
- small phone30K/yr
- small smart phone14K/yr
- small mobile phone11K/yr
- mini mobile phone12K/yr
- mini phones10K/yr
- smallest mobile phone16K/yr
- tiny phone10K/yr
Reviews and returns
What reviews say buyers love and hate about Mini Phone
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bigger than I thought it's going to be
Too small
screen a little small if youre used to a touch screen
will not do anything that a phone is supposed to do
Did not work
Not working properly
Very weak battery life
Expecting Battery Life to Be Poor
Very tiny, short battery life
Not usable in the UK on most carriers
Not fit for purpose
Not compatible with several apps
Cheap rubbish
The built quality is plasticky
poor quality
Love
Value for money
Good value
Worth the money
Easy & fun to use
easy to use phone
So handy, fits in tight jean shorts
The call quality is great
Build quality is good
Excellent product
portable
VERY COMPACT AND GOOD
Nice handheld simple phone
It can fit in ur bag
He loved the very small size of it
Great size for everyday practicality
Return
1.9% Return rate 16% Fixable by listing
Could not turn on nor charge
Takes a while to charge
Doesnt charge
will not do anything that a phone is supposed to do
Did not work
Not working properly
Bigger than I thought it's going to be
Too small
screen a little small if youre used to a touch screen
Not usable in the UK on most carriers
Not fit for purpose
Not compatible with several apps
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mini Phone questions
Answered from the same tracked data.









