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Mini Dvd Player

Fail

Buyers convert on only 0.2% of searches, so Mini Dvd Player is a Fail.

Flapen Score
39
39 / 100
Ranks 1,036 of 1,488 Electronics & Photo niches · −5 vs the category median of 44
Market size
£190K/yr480K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
58%top-5 click share · 8 brands · 27 sellers

Flapen Score

Mini Dvd Player against its category

The dotted line is the Electronics & Photo average. Past it, Mini Dvd Player is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Dvd Player market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Dvd Player 480K times last year and spent an estimated £190K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 480K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £190K a year.

Searches, last 12 months
480K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
0.2%
Market size, estimated
£190Ka year
Peak month
December1.7× the quietest month
Top search term
vhs player208K searches a year

02 · Price

A sale here is worth £179.99.

Listings sell for £179.99 on average, from £20.12 to £304.36. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £179.99 that is £0 to £18K a year per listing.

Average price
£179.99above the $15 to $100 sweet spot
Price range
£20.12–£304.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£18K
Returns
5.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #742 within Camera & Photo. It carries 227 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
17%
Out of stock, average day
1.6%
Average rank
#742in Camera & Photo
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
227per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Mini Dvd Player products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

27

Top-5 brand share

81%

Top 20: 86%

Top-5 click share

58%

Top 20: 100%

Open market

5%

  • Toshiba25%
  • Sony25%
  • Panasonic19%
  • --14%
  • LG10%
  • PORTTA2%
  • Open — no brand owns it (2 brands, 5%)

Demand

Mini Dvd Player search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Mini Dvd Player search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vhs player208K/yr
  • vcr player59K/yr
  • video player30K/yr
  • vhs player for vhs tapes32K/yr
  • video player vhs23K/yr
  • vcr14K/yr
  • vhs video player24K/yr
  • vhs player new22K/yr
  • vhs recorder8K/yr
  • vhs to dvd recorder7K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Dvd Player

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall32%−0.48

Did not work for me

DVD did not work

the recorder turned itself off

Quality-Overall14%−0.01

Rubbish dont buy not very good quality

Piece of absolute JUNK

Instructions/User Manual/Troubleshooting11%+0.13

Because it was a recon there were no manuals

no manual or bonus DVDs

Size-Overall7%−0.08

unfortunately it didnt fit my tape

Durability7%−0.08

Had this not for very long

Love

Ease Of Use28%+2.20

Easy to use

easy to follow

easy to work with

Quality-Overall17%−0.01

Great condition and fully serviced

output quality is good. considering the input is VHS

the quality was great

Advertised Vs Actual Product14%+0.64

Better than expected

What I needed

Works as described

Value For Money11%+0.90

Absolutely worth the investment to secure those precious memories

Well worth the money

Value for money

Functionality-Overall5%−0.48

EXCELLENT SOLUTION TO SAVING OLD TAPES

Works okay

Works well Maybe less expensive ways to do the conversion

Return

5.2% Return rate 5% Fixable by listing

Functionality-Overall34%▅▅▆▅██

Did not work for me

DVD did not work

the recorder turned itself off

Compatibility-Overall22%▇▆█▄▅▄
Defective Material/Parts7%▄▅▂▃█▁
Size-Overall4%▄▅▄█▇▇

unfortunately it didnt fit my tape

Recording Feature4%█▄▂▁▁█

FAQ

Common Mini Dvd Player questions

Answered from the same tracked data.