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Menthol Filter Tips

Fail

The top 5 brands take 100% of clicks, so Menthol Filter Tips is a Fail.

Flapen Score
41
41 / 100
Ranks 922 of 1,488 Electronics & Photo niches · −3 vs the category median of 44
Market size
£304K/yr156K searches / yr
90-day growth
+6.6%search demand this quarter
Competition
94%top-5 click share · 5 brands · 60 sellers

Flapen Score

Menthol Filter Tips against its category

The dotted line is the Electronics & Photo average. Past it, Menthol Filter Tips is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Menthol Filter Tips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Menthol Filter Tips 156K times last year and spent an estimated £304K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

21.8% of searches ended in a purchase last week.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £304K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
+6.6%
Conversion, latest week
21.8%
Market size, estimated
£304Ka year
Peak month
July1.4× the quietest month
Top search term
menthol filter tips114K searches a year

02 · Price

A sale here is worth £8.96.

Listings sell for £8.96 on average, from £2.52 to £14.15. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At £8.96 that is £36K to £45K a year per listing.

Average price
£8.96under the $15 to $100 sweet spot
Price range
£2.52–£14.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
£36K–£45K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #231 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 580 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
57%
Out of stock, average day
0.0%
Average rank
#231in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
580per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Menthol Filter Tips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£46K£91K£137K£183K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

60

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • rolling papers56%
  • Swan34%
  • Bull5%
  • Unknown3%
  • Zig Zag3%

Demand

Menthol Filter Tips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Menthol Filter Tips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • menthol filter tips114K/yr
  • swan menthol filter tips22K/yr
  • menthol filters10K/yr
  • menthol tips6K/yr
  • swan menthol filters4K/yr

Reviews and returns

What reviews say buyers love and hate about Menthol Filter Tips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%−0.06

Carnt taste the menthol in these at all

Strength25%−0.06

Weak

Advertised Vs Actual Product25%−0.04

Not pictured or described

definitely not whats pictured

Value For Money13%+3.09

Too expensive

Love

Value For Money55%+3.09

Fantastic price

Excellent value for money

Very reasonable price

Quality-Overall25%+0.93

Good quality

SUPERB MENTHOL TIP

good product

Filtration8%+0.65

Good filters

each filter is cut to a good size making it great for rolling tobacco

Advertised Vs Actual Product6%−0.04

Just as ordered

Durability3%+0.23

lasts a long time

Return

0.0% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%▁▁▁█▁▁

Not pictured or described

definitely not whats pictured

FAQ

Common Menthol Filter Tips questions

Answered from the same tracked data.