How competitive is the Menthol Filter Tips niche on Amazon United Kingdom?

5 brands and 60 sellers compete in Menthol Filter Tips on Amazon United Kingdom. The top 5 Menthol Filter Tips products take 94% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Menthol Filter Tips?

Menthol Filter Tips buyers on Amazon United Kingdom complain most about Taste-Overall, Strength, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Menthol Filter Tips niche?

Menthol Filter Tips sells for £8.96 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.52–£14.15. The average incumbent carries 580 reviews — the moat a new listing must climb.

Menthol Filter Tips

brand-locked demand (top 5 brands take 100% of clicks) — Menthol Filter Tips doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Menthol Filter Tips profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Menthol Filter Tips is a £304K/yr Amazon United Kingdom market (156K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Menthol Filter Tips: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +6.6% over the last 90 days and 21.8% of searches end in a purchase.

£304K

revenue / yr

Units sold / yr40K

Search volume / yr+6.6%156K

Conversion rate21.8%

Avg price£8.96

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 60

Top-5 product click share94%

Open market0%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 7 products

Top Menthol Filter Tips products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

rolling papers 20x Packs(Full Box) Swan Pre Cut Cigarette Smoking Roaches Filter Tips Menthol Extra Slim

Price: £13.66
Rating: 4.9/5
Reviews: 508
Age: 4y ago

Swan Extra Slim Filter Tips 120s Menthol x 10

Price: £8.20
Rating: 4.8/5
Reviews: 1,782
Age: 14y ago

Swan Menthol Extra Slim Filter Tips 120s x 20 Packs = 2400 Filter Tips (Full Box)

Price: £14.15
Rating: 4.8/5
Reviews: 158
Age: 13y ago

5 x BULL BRAND menthol filter tips 200

Price: £6.81
Rating: 4.7/5
Reviews: 866
Age: 11y ago

New SWAN Extra Slim Filter Tips Original - VSTAR (Cool Menthol Extra Slim) x 10 Packs

Price: £7.22
Rating: 4.3/5
Reviews: 223
Age: 6y ago

Newest

by launch date

rolling papers 20x Packs(Full Box) Swan Pre Cut Cigarette Smoking Roaches Filter Tips Menthol Extra Slim

Price: £13.66
Rating: 4.9/5
Reviews: 508
Age: 4y ago

New SWAN Extra Slim Filter Tips Original - VSTAR (Cool Menthol Extra Slim) x 10 Packs

Price: £7.22
Rating: 4.3/5
Reviews: 223
Age: 6y ago

SWAN Extra Slim Menthol Cigarette Smoking Filter Tips 120 per Pack (Pack of 10)

Price: £10.13
Rating: 4.6/5
Reviews: 118
Age: 7y ago

ZIG-ZAG Reseal able Bag Safety Fresh White Rolling 250 Filter Menthol Slim Tips

Price: £2.52
Rating: 4.3/5
Reviews: 405
Age: 10y ago

5 x BULL BRAND menthol filter tips 200

Price: £6.81
Rating: 4.7/5
Reviews: 866
Age: 11y ago

Competition: brands, sellers & click share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

rolling papers56%
Swan34%
Bull5%
Unknown3%
Zig Zag3%

Menthol Filter Tips demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume156KCVR21.8%Products7Brands5Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews580Avg BSR#231

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Menthol Filter Tips search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

menthol filter tips114K/yr +10.0%5.6% conv.
swan menthol filter tips22K/yr -10.6%8.8% conv.
menthol filters10K/yr -10.3%5.6% conv.
menthol tips6K/yr +34.2%2.9% conv.
swan menthol filters4K/yr +11.6%8.2% conv.

What reviews say buyers love and hate about Menthol Filter Tips

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Value For Money55%

“Fantastic price”

Quality-Overall25%

“Good quality”

Filtration8%

“Good filters”

Advertised Vs Actual Product6%

“Just as ordered”

Durability3%

“lasts a long time”

What buyers complain about

88% of reviews

Taste-Overall25%

“Carnt taste the menthol in these at all”

Strength25%

“Weak”

Advertised Vs Actual Product25%

“Not pictured or described”

Value For Money13%

“Too expensive”

Menthol Filter Tips return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

100%

Common Menthol Filter Tips questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Menthol Filter Tips 41/100 on Amazon United Kingdom — Skip it. The niche generates £304K/yr across 7 tracked products. Search demand moved +6.6% over the last 90 days.