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Menthol Filter Tips

Fail

The top 5 brands take 100% of clicks, so Menthol Filter Tips is a Fail.

Flapen Score
41
41 / 100
Ranks 922 of 1,488 Electronics & Photo niches · −3 vs the category median of 44
Market size
£304K/yr156K searches / yr
90-day growth
+6.6%search demand this quarter
Competition
94%top-5 click share · 5 brands · 60 sellers

Flapen Score

Menthol Filter Tips against its category

The dotted line is the Electronics & Photo average. Past it, Menthol Filter Tips is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Menthol Filter Tips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Menthol Filter Tips 156K times last year and spent an estimated £304K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 21.8% of those searches ended in a purchase.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £304K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
+6.6%
Conversion, latest week
21.8%
Market size, estimated
£304Ka year
Peak month
July1.4× the quietest month
Top search term
menthol filter tips114K searches a year

02 · Price

A sale here is worth £8.96.

Listings sell for £8.96 on average, from £2.52 to £14.15. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At £8.96 that is £36K to £45K a year per listing.

Average price
£8.96under the $15 to $100 sweet spot
Price range
£2.52–£14.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
£36K–£45K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #231 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 580 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
57%
Out of stock, average day
0.0%
Average rank
#231in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
580per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Menthol Filter Tips products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.

£0£46K£91K£137K£183K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

60

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

94%

Top 20: 100%

Open market

0%

  • rolling papers56%
  • Swan34%
  • Bull5%
  • Unknown3%
  • Zig Zag3%

Demand

Menthol Filter Tips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Menthol Filter Tips search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • menthol filter tips114K/yr
  • swan menthol filter tips22K/yr
  • menthol filters10K/yr
  • menthol tips6K/yr
  • swan menthol filters4K/yr

Reviews and returns

What reviews say buyers love and hate about Menthol Filter Tips

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “Value For Money”
25%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Carnt taste the menthol in these at all”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Menthol Filter Tips questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data