menthol filter tips
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good580avg incumbent reviews — the moat a new listing must climb
Market size
Good£304K£304K/yr · 156K searches
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Avg price
Okay£8.96avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.52–£14.15cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, menthol filter tips is a £304K/yr Amazon United Kingdom market (156K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
menthol filter tips market data
- Units sold / yr
- 30K–40K
- avg 4,000–5,000/product
- Revenue / yr
- £269K–£358K
- units × avg price
- Conversion rate
- 21.8%
- Avg BSR
- #231
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
60
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- rolling papers56%
- Swan34%
- Bull5%
- Unknown3%
- Zig Zag3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top menthol filter tips search terms
- menthol filter tips114K/yr
- swan menthol filter tips22K/yr
- menthol filters10K/yr
- menthol tips6K/yr
- swan menthol filters4K/yr
Top menthol filter tips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
rolling papers 20x Packs(Full Box) Swan Pre Cut Cigarette Smoking Roaches Filter Tips Menthol Extra Slim
rolling papers£13.664.9★508 rev
Swan Extra Slim Filter Tips 120s Menthol x 10
Swan£8.204.8★1,782 rev
Swan Menthol Extra Slim Filter Tips 120s x 20 Packs = 2400 Filter Tips (Full Box)
Swan£14.154.8★158 rev
5 x BULL BRAND menthol filter tips 200
Bull£6.814.7★866 rev
New SWAN Extra Slim Filter Tips Original - VSTAR (Cool Menthol Extra Slim) x 10 Packs
Swan£7.224.3★223 rev
Newest
by launch daterolling papers 20x Packs(Full Box) Swan Pre Cut Cigarette Smoking Roaches Filter Tips Menthol Extra Slim
rolling papers£13.66508 rev
New SWAN Extra Slim Filter Tips Original - VSTAR (Cool Menthol Extra Slim) x 10 Packs
Swan£7.22223 rev
SWAN Extra Slim Menthol Cigarette Smoking Filter Tips 120 per Pack (Pack of 10)
Unknown£10.13118 rev
ZIG-ZAG Reseal able Bag Safety Fresh White Rolling 250 Filter Menthol Slim Tips
Zig Zag£2.52405 rev
5 x BULL BRAND menthol filter tips 200
Bull£6.81866 rev
Trending
90-day click momentumZIG-ZAG Reseal able Bag Safety Fresh White Rolling 250 Filter Menthol Slim Tips
Zig Zag£2.524.3★
5 x BULL BRAND menthol filter tips 200
Bull£6.814.7★
Swan Extra Slim Filter Tips 120s Menthol x 10
Swan£8.204.8★
Swan Menthol Extra Slim Filter Tips 120s x 20 Packs = 2400 Filter Tips (Full Box)
Swan£14.154.8★
rolling papers 20x Packs(Full Box) Swan Pre Cut Cigarette Smoking Roaches Filter Tips Menthol Extra Slim
rolling papers£13.664.9★
What buyers say about menthol filter tips
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic price”
“Good quality”
“Good filters”
“Just as ordered”
“lasts a long time”
What buyers complain about
“Carnt taste the menthol in these at all”
“Weak”
“Not pictured or described”
“Too expensive”
Top return reasons
Common questions
- Is menthol filter tips profitable to sell on Amazon United Kingdom?
- The niche generates £304K/yr across 7 tracked products. 90-day search growth is +6.6%. Flapen's verdict: Skip it (41/100).
- How competitive is the menthol filter tips niche?
- 5 brands and 60 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in menthol filter tips?
- Top complaints mined from reviews: Taste-Overall, Strength, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for menthol filter tips peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the menthol filter tips niche?
- Listings span £2.52–£14.15; the average listing price is £8.96 (sweet spot $15–$100). The average incumbent carries 580 reviews — the moat a new listing must climb.