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Media Player

Fail

Shoppers spend only $44K a year here, so Media Player is a Fail.

Flapen Score
40
40 / 100
Ranks 975 of 1,488 Electronics & Photo niches · −4 vs the category median of 44
Market size
£44K/yr57K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
73%top-5 click share · 8 brands · 10 sellers

Flapen Score

Media Player against its category

The dotted line is the Electronics & Photo average. Past it, Media Player is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Media Player market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Media Player 57K times last year and spent an estimated £44K. The top 5 brands take 90% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
2.2%
Market size, estimated
£44Ka year
Peak month
October1.5× the quietest month
Top search term
media player37K searches a year

02 · Price

A sale here is worth £34.84.

Listings sell for £34.84 on average, from £29.84 to £46.18. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £34.84 that is £0 to £3K a year per listing.

Average price
£34.84inside the $15 to $100 sweet spot
Price range
£29.84–£46.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #673 within Portable Sound & Video. It carries 959 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
15.7%
Average rank
#673in Portable Sound & Video
Average rating
3.93 starsAmazon United Kingdom average 4.36 stars
Average reviews
959per listing
Listings tracked
15

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Media Player products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

10

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

4%

  • POMBOU34%
  • Micca18%
  • AGPTEK17%
  • JLZNLC11%
  • Sumvision10%
  • MYPIN7%
  • Open — no brand owns it (2 brands, 4%)

Demand

Media Player search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Media Player search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • media player37K/yr
  • media player for tv8K/yr
  • usb media player5K/yr
  • 4k media player4K/yr
  • hdmi media player3K/yr

Reviews and returns

What reviews say buyers love and hate about Media Player

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall20%−0.25

Did not work

Doesn't play everything

It's not really usable

Software/Application10%+0.26

several problems

The apps freeze constantly

apps take ages to load

Durability7%−0.13

it did crash once

Lasted just over six months then packed up

not long lasting

Computation Performance6%−0.10

Its extreamly slow

Works a bit slow sometimes

slow to navigate

Advertised Vs Actual Product5%−0.09

no luck, most likely a software glitch which needs fixing and plenty of testing before advertising this sort of product

Specs aren't true

Misleading product description, does not display PDF files, poor

Love

Value For Money15%+0.97

Excellent value for money

Good price

definitely worth getting

Quality-Overall14%+1.03

Seems to be a reliable device that does exactly what it promises

Nice Quality

Build quality feels solid

Software/Application12%+0.26

Good box, managed to download a load of good apps

Great for Netflix or any app you can download

streaming is smooth

Assembly/Installation7%+0.86

It was easy to install

Its easy to set up

Setup is quick

Display Resolution7%−0.05

The 4K image quality is clear and sharp, making movies and videos look great

The picture output quality is excellent. used on 65 TV

picture quality is amazing

Return

3.5% Return rate 5% Fixable by listing

Functionality-Overall30%▆▇▇▆█▇

Did not work

Doesn't play everything

It's not really usable

Connectivity-Overall13%▅▇▃▅█▃
Software/Application10%█▅▂▄▅▃

several problems

The apps freeze constantly

apps take ages to load

Compatibility-Overall8%▄▄█▃▆▄

Trash, does not work on all screen types

Not compatible with my seagate 2TB drive

Defective Material/Parts7%▁▇██▅▇

FAQ

Common Media Player questions

Answered from the same tracked data.