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Lithium Aa Battery

Fail

The top 5 brands take 100% of clicks, so Lithium Aa Battery is a Fail.

Flapen Score
46
46 / 100
Top 38% of 1,488 Electronics & Photo niches · +2 vs the category median of 44
Market size
£2.0M/yr931K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
94%top-5 click share · 4 brands · 55 sellers

Flapen Score

Lithium Aa Battery against its category

The dotted line is the Electronics & Photo average. Past it, Lithium Aa Battery is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lithium Aa Battery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lithium Aa Battery 931K times last year and spent an estimated £2.0M. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

17.5% of searches ended in a purchase last week.

Shoppers searched for this 931K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months
931K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
17.5%
Market size, estimated
£2.0Ma year
Peak month
December1.6× the quietest month
Top search term
lithium aa battery292K searches a year

02 · Price

A sale here is worth £12.04.

Listings sell for £12.04 on average, from £7.36 to £17.74. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 15,000 to 20,000 of them. At £12.04 that is £181K to £241K a year per listing.

Average price
£12.04under the $15 to $100 sweet spot
Price range
£7.36–£17.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
15,000–20,000
Revenue per listing a year
£181K–£241K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #122 within Household Batteries, Chargers & Accessories. It carries 7,514 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#122in Household Batteries, Chargers & Accessories
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,514per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Lithium Aa Battery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£294K£587K£881K£1.2M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

55

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Energizer86%
  • POWEROWL7%
  • Mupoer4%
  • BEVIGOR3%

Demand

Lithium Aa Battery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Lithium Aa Battery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lithium aa battery292K/yr
  • aa lithium batteries119K/yr
  • lithium batteries91K/yr
  • energizer ultimate lithium aa96K/yr
  • lithium aa batteries41K/yr
  • aa lithium batteries for blink camera34K/yr
  • energiser ultimate lithium aa batteries31K/yr
  • blink batteries27K/yr
  • lithium battery28K/yr
  • blink doorbell battery20K/yr

Reviews and returns

What reviews say buyers love and hate about Lithium Aa Battery

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life33%−0.02

Batteries don't last long

Defective batteries

poor battery life

Durability20%−0.12

Didnt last

Very Short Life

died within 1 day

Charging15%−0.10

NOT RECHARGEABLE

Charger not charging

Batteries are not taking a charge

Value For Money11%+1.89

Not the cheapest

Over priced

They aren't cheap

Quality-Overall5%+1.16

Poor quality

Total garbage

Went dead very quickly avoid these high price low quality

Love

Battery Life32%−0.02

Good battery

Decent battery life

Long lasting batteries

Value For Money17%+1.89

Good Value

value for money

Good value for money

Quality-Overall13%+1.16

Excellent quality, great price, and very quick delivery - cant ask for more

good quality last a good 3 months on door camera

Good quality

Durability13%−0.12

reliable

Lasts well

A good shelf life for future use

Advertised Vs Actual Product7%+1.03

Working as they should

As described

Same as pic

Return

0.2% Return rate 9% Fixable by listing

Battery Life25%▆█▅▇▇▅

Batteries don't last long

Defective batteries

poor battery life

Charging21%▆▄▁▂▇█

NOT RECHARGEABLE

Charger not charging

Batteries are not taking a charge

Functionality-Overall11%▄▄█▄▄▇

the batteries does not power the cameras at all now

Don't work

Compatibility-Overall10%█▃█▁▄▂

Poor for Aqara G4

Not compatible for blink

Not compatible for the blink out door camera

Durability8%▄█▂█▂▆

Didnt last

Very Short Life

died within 1 day

FAQ

Common Lithium Aa Battery questions

Answered from the same tracked data.