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Lighting

Maybe

Products sell for $35.04 on average, inside the sweet spot. But demand is soft, at -36.5% this quarter, so Lighting is a Maybe.

Flapen Score
50
50 / 100
Top 23% of 1,488 Electronics & Photo niches · +6 vs the category median of 44
Market size
£116K/yr178K searches / yr
90-day growth
-36.5%search demand this quarter
Competition
44%top-5 click share · 21 brands · 35 sellers

Flapen Score

Lighting against its category

The dotted line is the Electronics & Photo average. Past it, Lighting is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lighting market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lighting 178K times last year and spent an estimated £116K. The top 5 brands take 65% of clicks. Demand peaks in Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-36.5%
Conversion, latest week
1.8%
Market size, estimated
£116Ka year
Peak month
November2.2× the quietest month
Top search term
photography lighting95K searches a year

02 · Price

A sale here is worth £35.04.

Listings sell for £35.04 on average, from £11.10 to £84.89. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £35.04 that is £0 to £4K a year per listing.

Average price
£35.04inside the $15 to $100 sweet spot
Price range
£11.10–£84.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #33 within Camera & Photo. It carries 2,023 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#33in Camera & Photo
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,023per listing
Listings tracked
35

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Lighting products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

35

Est. top-5 brand share

65%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 87%

Open market

28%

  • NEEWER16%
  • FGen15%
  • Ci-Fotto14%
  • RaLeno12%
  • NiceVeedi9%
  • Yanuoda7%

Demand

Lighting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Lighting search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • photography lighting95K/yr
  • led lighting27K/yr
  • photography light27K/yr
  • photography lights13K/yr
  • photo lighting5K/yr
  • lighting for photography6K/yr
  • lighting kit5K/yr

Reviews and returns

What reviews say buyers love and hate about Lighting

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Quality-Overall”
2.2%of orders come back
“Absolute garbage”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lighting questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data