lighting
Worth a lookShows a sweet-spot price point ($35.04 avg), but soft demand (-36.5% this quarter) keeps it on the watch list.
Avg price
Incredible£35.04avg listing price — sweet spot $15–$100
Price range
Great£11.10–£84.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Okay2,023.14avg incumbent reviews — the moat a new listing must climb
Market size
Okay£116K£116K/yr · 178K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, lighting is a £116K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
lighting market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £88K–£105K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 0.7%
- Avg brand age
- 36 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
35
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
44%
Top 20: 87%
Open market
28%
- NEEWER16%
- FGen15%
- Ci-Fotto14%
- RaLeno12%
- NiceVeedi9%
- Yanuoda7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -36.5% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.2×
Top lighting search terms
- photography lighting95K/yr
- led lighting27K/yr
- photography light27K/yr
- photography lights13K/yr
- photo lighting5K/yr
- lighting for photography6K/yr
- lighting kit5K/yr
Top lighting products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LED Photo Video Light 2-Pack Ci-Fotto Dimmable 5600K USB LED Continuous Light Photography Light with Tripods and Color Filters for Photo Studios YouTube TikTok Video Recording Game Streaming
Ci-Fotto£24.674.3★1,720 rev
Softbox Photography Lighting FGen 85W LED Soft Box with Remote Control Dimmable 2700-6400K 3 Colour Temperatures White Warm ColdBulbs for Video Portrait and Products Shooting
FGen£59.044.5★962 rev
NEEWER BASICS 2 Pack LED Video Light Panel Lighting Kit Bi Color Dimmable Portable Studio Lights with Stands & Filters 3200K-5600K 750lux CRI95 for Video Recording Live Streaming Photography BP66
NEEWER£30.244.4★583 rev
RALENO Softbox Photography Lighting Kit 40×40cm LED Photography Studio Light with 50W 5500K CCT Bulbs for TikTok Lighting CRI>97 Light Box Lighting for Video Recording Studio and YouTube
RaLeno£37.154.4★1,219 rev
LED Video Light 2 Packs EMART Dimmable Photography Lighting with Diffuser and 9 Color Filters 5500K 15W USB LED Studio Lights for Photo Streaming Shooting TikTok YouTube Recording
EMART£31.684.1★4,136 rev
Newest
by launch date
Selfie Light Ring Light for Phone: 90 LED Rechargeable iPhone Fill Lights Ring Light for Camera Picture Makeup Photo Video Conferences Laptop Use Zoom Meetings TikTok Vlog Photography
WINDESHI£11.91119 rev
128 LED Rechargeable Portable Selfie Light Video Conference Lighting with Clip and Camera Tripod Adapter 3 Lighting Modes for Laptop/Phone iPhone Camera Youtube TikTok Makeup Vlog
Cyowoyre£11.10193 rev
Professional 16x16 Softbox Lighting Kit - Studio Light Photography with Remote Adjustable Brightness & 3 Colour Temperatures - Portable Studio Light for YouTube Product Photography
Yanuoda£48.46220 rev
40x40cm Professional Softbox Lighting Kit - 95W LED Bulb (3000-7500K E27) - Studio Light for Photography Video Recording Live Streaming Portrait Shooting
Yanuoda£31.69220 rev
NEEWER BASICS 2 Pack LED Video Light Panel Lighting Kit Bi Color Dimmable Portable Studio Lights with Stands & Filters 3200K-5600K 750lux CRI95 for Video Recording Live Streaming Photography BP66
NEEWER£30.24583 rev
Trending
90-day click momentumSelfie Light Ring Light for Phone: 90 LED Rechargeable iPhone Fill Lights Ring Light for Camera Picture Makeup Photo Video Conferences Laptop Use Zoom Meetings TikTok Vlog Photography
WINDESHI£11.914.3★
40x40cm Professional Softbox Lighting Kit - 95W LED Bulb (3000-7500K E27) - Studio Light for Photography Video Recording Live Streaming Portrait Shooting
Yanuoda£31.694.2★
Softbox Lighting Kit LED Photography 3000K-6600K&1-100% Dimmable Studio Softbox 50x70cm with Carrying Bag Portraits Product Video Photography Lighting Kit (1 X 45W SOFTBOX)
Vevelux£33.324.0★
HUMIGA 2 Pack 4FT LED Batten Light 40W 3600LM Slim Profile Wide Tube Lighting for Ceiling of Indoor Home Garage Shop Office PC Body Neutral White 4000K
HUMIGA£18.474.6★
Professional 16x16 Softbox Lighting Kit - Studio Light Photography with Remote Adjustable Brightness & 3 Colour Temperatures - Portable Studio Light for YouTube Product Photography
Yanuoda£48.464.2★
What buyers say about lighting
What buyers praise and complain about, mined from review topics.What buyers love
“Bright lights”
“Great value for money”
“The quality of light is great”
“Easy to use”
“Much better than expected”
“sturdy tripod”
“Easy to assemble”
“Great colours and brightness”
“Portable”
“Easy fit”
What buyers complain about
“Absolute garbage”
“Broken”
“Poor brightness”
“The colour options are a litle limited”
“Sticky Gel doesnt work”
“Blue function does not work”
“Not that strong”
“will not charge or work of the charger”
“the product is not worth the money”
“The range of choice for colours is terrible”
Top return reasons
Common questions
- Is lighting profitable to sell on Amazon United Kingdom?
- The niche generates £116K/yr across 35 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -36.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the lighting niche?
- 21 brands and 35 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in lighting?
- Top complaints mined from reviews: Quality-Overall, Durability, Brightness/Shine/Glow. The return rate is 2.2%.
- When does demand for lighting peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the lighting niche?
- Listings span £11.10–£84.89; the average listing price is £35.04 (sweet spot $15–$100). The average incumbent carries 2,023 reviews — the moat a new listing must climb.