Skip to content

Lighting

Maybe

Products sell for $35.04 on average, inside the sweet spot. But demand is soft, at -36.5% this quarter, so Lighting is a Maybe.

Flapen Score
50
50 / 100
Top 23% of 1,488 Electronics & Photo niches · +6 vs the category median of 44
Market size
£116K/yr178K searches / yr
90-day growth
-36.5%search demand this quarter
Competition
44%top-5 click share · 21 brands · 35 sellers

Flapen Score

Lighting against its category

The dotted line is the Electronics & Photo average. Past it, Lighting is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lighting market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lighting 178K times last year and spent an estimated £116K. The top 5 brands take 65% of clicks. Demand peaks in Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-36.5%
Conversion, latest week
1.8%
Market size, estimated
£116Ka year
Peak month
November2.2× the quietest month
Top search term
photography lighting95K searches a year

02 · Price

A sale here is worth £35.04.

Listings sell for £35.04 on average, from £11.10 to £84.89. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £35.04 that is £0 to £4K a year per listing.

Average price
£35.04inside the $15 to $100 sweet spot
Price range
£11.10–£84.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #33 within Camera & Photo. It carries 2,023 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#33in Camera & Photo
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,023per listing
Listings tracked
35

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Lighting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

35

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

28%

  • NEEWER16%
  • FGen15%
  • Ci-Fotto14%
  • RaLeno12%
  • NiceVeedi9%
  • Yanuoda7%

Demand

Lighting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Lighting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • photography lighting95K/yr
  • led lighting27K/yr
  • photography light27K/yr
  • photography lights13K/yr
  • photo lighting5K/yr
  • lighting for photography6K/yr
  • lighting kit5K/yr

Reviews and returns

What reviews say buyers love and hate about Lighting

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%−0.06

Absolute garbage

Low quality

Definitely cheaply made

Durability13%−0.18

Broken

Broke very easily

Broke after a minute of being turned on

Brightness/Shine/Glow11%+0.93

Poor brightness

Not bright

Low brightness

Color7%−0.09

The colour options are a litle limited

Colours don't work

no other colours

Adhesion/Stickiness5%−0.03

Sticky Gel doesnt work

Poor quality tape

Dont stick

Love

Brightness/Shine/Glow24%+0.93

Bright lights

brightness is good

Nice and bright

Value For Money15%+1.03

Great value for money

Fair price

not expensive

Quality-Overall14%−0.06

The quality of light is great

Amazing quality

Good quality, solid lights

Ease Of Use7%+0.72

Easy to use

it's straightforward enough

easy to handhold too

Advertised Vs Actual Product4%+0.45

Much better than expected

Exactly what I needed

As described

Return

2.2% Return rate 20% Fixable by listing

Brightness/Shine/Glow22%▆▇▇▇▇█

Poor brightness

Not bright

Low brightness

Size-Overall14%█▆▆▆▇▆
Functionality-Overall12%▆▅█▇▆▇

Blue function does not work

they did not do the trick at all

doesn't work at all

Quality-Overall8%▇▆▆▇█▅

Absolute garbage

Low quality

Definitely cheaply made

Defective Material/Parts7%▇▅▇▇▄█

FAQ

Common Lighting questions

Answered from the same tracked data.