Lighting
MaybeProducts sell for $35.04 on average, inside the sweet spot. But demand is soft, at -36.5% this quarter, so Lighting is a Maybe.
- Flapen Score
- 50 / 100Top 23% of 1,488 Electronics & Photo niches · +6 vs the category median of 4450
- Market size
- £116K/yr178K searches / yr
- 90-day growth
- -36.5%search demand this quarter
- Competition
- 44%top-5 click share · 21 brands · 35 sellers
Flapen Score
Lighting against its category
The dotted line is the Electronics & Photo average. Past it, Lighting is stronger. Inside it, weaker.
Market
The Lighting market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lighting 178K times last year and spent an estimated £116K. The top 5 brands take 65% of clicks. Demand peaks in Oct–Nov. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.
- Searches, last 12 months
- 178K
- Growth, 90 days vs prior 90
- -36.5%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £116Ka year
- Peak month
- November2.2× the quietest month
- Top search term
- photography lighting95K searches a year
02 · Price
A sale here is worth £35.04.
Listings sell for £35.04 on average, from £11.10 to £84.89. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £35.04 that is £0 to £4K a year per listing.
- Average price
- £35.04inside the $15 to $100 sweet spot
- Price range
- £11.10–£84.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #33 within Camera & Photo. It carries 2,023 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #33in Camera & Photo
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,023per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Lighting products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LED Photo Video Light 2-Pack Ci-Fotto Dimmable 5600K USB LED Continuous Light Photography Light with Tripods and Color Filters for Photo Studios YouTube TikTok Video Recording Game Streaming
- Price
- £24.67
- Rating
- 4.3/5
- Reviews
- 1,720
- Age
- 2y ago

Softbox Photography Lighting FGen 85W LED Soft Box with Remote Control Dimmable 2700-6400K 3 Colour Temperatures White Warm ColdBulbs for Video Portrait and Products Shooting
- Price
- £59.04
- Rating
- 4.5/5
- Reviews
- 962
- Age
- 5y ago

NEEWER BASICS 2 Pack LED Video Light Panel Lighting Kit Bi Color Dimmable Portable Studio Lights with Stands & Filters 3200K-5600K 750lux CRI95 for Video Recording Live Streaming Photography BP66
- Price
- £30.24
- Rating
- 4.4/5
- Reviews
- 583
- Age
- 1y ago

RALENO Softbox Photography Lighting Kit 40×40cm LED Photography Studio Light with 50W 5500K CCT Bulbs for TikTok Lighting CRI>97 Light Box Lighting for Video Recording Studio and YouTube
- Price
- £37.15
- Rating
- 4.4/5
- Reviews
- 1,219
- Age
- 7y ago

LED Video Light 2 Packs EMART Dimmable Photography Lighting with Diffuser and 9 Color Filters 5500K 15W USB LED Studio Lights for Photo Streaming Shooting TikTok YouTube Recording
- Price
- £31.68
- Rating
- 4.1/5
- Reviews
- 4,136
- Age
- 2y ago
Trending
90-day click momentum
Selfie Light Ring Light for Phone: 90 LED Rechargeable iPhone Fill Lights Ring Light for Camera Picture Makeup Photo Video Conferences Laptop Use Zoom Meetings TikTok Vlog Photography
- Price
- £11.91
- Rating
- 4.3/5
- Reviews
- 119
- Age
- 8mo ago

40x40cm Professional Softbox Lighting Kit - 95W LED Bulb (3000-7500K E27) - Studio Light for Photography Video Recording Live Streaming Portrait Shooting
- Price
- £31.69
- Rating
- 4.2/5
- Reviews
- 220
- Age
- 1y ago

Softbox Lighting Kit LED Photography 3000K-6600K&1-100% Dimmable Studio Softbox 50x70cm with Carrying Bag Portraits Product Video Photography Lighting Kit (1 X 45W SOFTBOX)
- Price
- £33.32
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 2y ago

HUMIGA 2 Pack 4FT LED Batten Light 40W 3600LM Slim Profile Wide Tube Lighting for Ceiling of Indoor Home Garage Shop Office PC Body Neutral White 4000K
- Price
- £18.47
- Rating
- 4.6/5
- Reviews
- 252
- Age
- 2y ago

Professional 16x16 Softbox Lighting Kit - Studio Light Photography with Remote Adjustable Brightness & 3 Colour Temperatures - Portable Studio Light for YouTube Product Photography
- Price
- £48.46
- Rating
- 4.2/5
- Reviews
- 220
- Age
- 1y ago
Newest
by launch date
Selfie Light Ring Light for Phone: 90 LED Rechargeable iPhone Fill Lights Ring Light for Camera Picture Makeup Photo Video Conferences Laptop Use Zoom Meetings TikTok Vlog Photography
- Price
- £11.91
- Rating
- 4.3/5
- Reviews
- 119
- Age
- 8mo ago

128 LED Rechargeable Portable Selfie Light Video Conference Lighting with Clip and Camera Tripod Adapter 3 Lighting Modes for Laptop/Phone iPhone Camera Youtube TikTok Makeup Vlog
- Price
- £11.10
- Rating
- 4.6/5
- Reviews
- 193
- Age
- 11mo ago

Professional 16x16 Softbox Lighting Kit - Studio Light Photography with Remote Adjustable Brightness & 3 Colour Temperatures - Portable Studio Light for YouTube Product Photography
- Price
- £48.46
- Rating
- 4.2/5
- Reviews
- 220
- Age
- 1y ago

40x40cm Professional Softbox Lighting Kit - 95W LED Bulb (3000-7500K E27) - Studio Light for Photography Video Recording Live Streaming Portrait Shooting
- Price
- £31.69
- Rating
- 4.2/5
- Reviews
- 220
- Age
- 1y ago

NEEWER BASICS 2 Pack LED Video Light Panel Lighting Kit Bi Color Dimmable Portable Studio Lights with Stands & Filters 3200K-5600K 750lux CRI95 for Video Recording Live Streaming Photography BP66
- Price
- £30.24
- Rating
- 4.4/5
- Reviews
- 583
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
35
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
44%
Top 20: 87%
Open market
28%
- NEEWER16%
- FGen15%
- Ci-Fotto14%
- RaLeno12%
- NiceVeedi9%
- Yanuoda7%
Demand
Lighting search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.2×
Search terms
Top Lighting search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- photography lighting95K/yr
- led lighting27K/yr
- photography light27K/yr
- photography lights13K/yr
- photo lighting5K/yr
- lighting for photography6K/yr
- lighting kit5K/yr
Reviews and returns
What reviews say buyers love and hate about Lighting
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Absolute garbage
Low quality
Definitely cheaply made
Broken
Broke very easily
Broke after a minute of being turned on
Poor brightness
Not bright
Low brightness
The colour options are a litle limited
Colours don't work
no other colours
Sticky Gel doesnt work
Poor quality tape
Dont stick
Love
Bright lights
brightness is good
Nice and bright
Great value for money
Fair price
not expensive
The quality of light is great
Amazing quality
Good quality, solid lights
Easy to use
it's straightforward enough
easy to handhold too
Much better than expected
Exactly what I needed
As described
Return
2.2% Return rate 20% Fixable by listing
Poor brightness
Not bright
Low brightness
Blue function does not work
they did not do the trick at all
doesn't work at all
Absolute garbage
Low quality
Definitely cheaply made
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lighting questions
Answered from the same tracked data.









