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Lg 32 Inch Smart Tv

Fail

The top 5 brands take 100% of clicks, so Lg 32 Inch Smart Tv is a Fail.

Flapen Score
28
28 / 100
Ranks 1,436 of 1,488 Electronics & Photo niches · −16 vs the category median of 44
Market size
£94K/yr49K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
86%top-5 click share · 4 brands · 98 sellers

Flapen Score

Lg 32 Inch Smart Tv against its category

The dotted line is the Electronics & Photo average. Past it, Lg 32 Inch Smart Tv is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lg 32 Inch Smart Tv market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lg 32 Inch Smart Tv 49K times last year and spent an estimated £94K. All 4 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 28 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
1.4%
Market size, estimated
£94Ka year
Peak month
August6.1× the quietest month
Top search term
lg 32 inch smart tv28K searches a year

02 · Price

A sale here is worth £138.03.

Listings sell for £138.03 on average, from £94.80 to £190.66. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £138.03 that is £0 to £14K a year per listing.

Average price
£138.03above the $15 to $100 sweet spot
Price range
£94.80–£190.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£14K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #169 within Home Cinema, TV & Video. It carries 1,097 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
54%
Out of stock, average day
11.5%
Average rank
#169in Home Cinema, TV & Video
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,097per listing
Listings tracked
13

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Lg 32 Inch Smart Tv products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£38K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

98

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • LG94%
  • XIAOMI3%
  • TCL2%
  • Hisense2%
  • Open — no brand owns it (0%)

Demand

Lg 32 Inch Smart Tv search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 6.1×

Search terms

Top Lg 32 Inch Smart Tv search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lg 32 inch smart tv28K/yr
  • lg 32 inch tv6K/yr
  • lg tv 32 inch5K/yr
  • 32 inch tv smart lg4K/yr
  • lg 32lq63006la2K/yr
  • lg tv 322K/yr
  • lg 32 inch 32lq630b6la smart hd ready hdr led freeview tv928/yr

Reviews and returns

What reviews say buyers love and hate about Lg 32 Inch Smart Tv

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall8%

I found the build quality quite cheap

Absolutely appalling

Poor Quality

Connectivity-Overall7%−0.06

its constantly disconnecting from the WiFi

Freely is slow to connect when switching on

Does not have Bluetooth

Advertised Vs Actual Product6%−0.06

Incorrectly advertised

A bit misleading

Description is wrong

Functionality-Overall6%−0.07

Hardly works

Doesnt work

doesnt exist with this tv

Audio Quality6%+0.29

Sound quality not good

the sound is terrible

Awful speakers

Love

Value For Money25%+2.35

Great value for money

Excellent value for money

Excellent price

Image/Picture Clarity13%+0.88

Good Picture

Clear picture

Great Picture Quality

Quality-Overall12%

Amazing quality

Very happy with the overall quality of this TV

It looks well made

Assembly/Installation12%+0.95

Installation was fast and efficient

Very easy to install and use

Easy set up

Audio Quality8%+0.29

Sound quality is great

acceptable sound at normal listening levels

The sound is decent for everyday use

Return

2.7% Return rate 38% Fixable by listing

Size-Overall26%▄█▇▆▆▇
Functionality-Overall11%▇▅▇▆▆█

Hardly works

Doesnt work

doesnt exist with this tv

Defective Material/Parts9%▄▄▅▆█▅
Connectivity-Overall9%█▅▆▃▄▅

its constantly disconnecting from the WiFi

Freely is slow to connect when switching on

Does not have Bluetooth

Touch Screen7%▆▅▅█▄▅

FAQ

Common Lg 32 Inch Smart Tv questions

Answered from the same tracked data.