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Lenovo Earbuds

Fail

Shoppers spend only $16K a year here, so Lenovo Earbuds is a Fail.

Flapen Score
36
36 / 100
Ranks 1,214 of 1,488 Electronics & Photo niches · −8 vs the category median of 44
Market size
£16K/yr41K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
67%top-5 click share · 6 brands · 82 sellers

Flapen Score

Lenovo Earbuds against its category

The dotted line is the Electronics & Photo average. Past it, Lenovo Earbuds is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lenovo Earbuds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lenovo Earbuds 41K times last year and spent an estimated £16K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Sep. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
1.7%
Market size, estimated
£16Ka year
Peak month
September2.1× the quietest month
Top search term
lenovo earbuds13K searches a year

02 · Price

A sale here is worth £24.14.

Listings sell for £24.14 on average, from £9.51 to £63.47. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £24.14 that is £0 to £2K a year per listing.

Average price
£24.14inside the $15 to $100 sweet spot
Price range
£9.51–£63.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,578 within Headphones, Earphones & Accessories. It carries 14,810 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
44%
Out of stock, average day
0.0%
Average rank
#1,578in Headphones, Earphones & Accessories
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
14,810per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top Lenovo Earbuds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

82

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Lenovo85%
  • soundcore7%
  • KVIDIO2%
  • iLove2%
  • Btootos2%
  • Drsaec2%
  • Open — no brand owns it (0%)

Demand

Lenovo Earbuds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.1×

Search terms

Top Lenovo Earbuds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lenovo earbuds13K/yr
  • lenovo headphones9K/yr
  • lenovo earbuds wireless5K/yr
  • lenovo airpods4K/yr
  • lenovo headphones wireless3K/yr
  • lenovo earphones2K/yr
  • lenovo thinkplus1K/yr
  • lenovo wireless headphones1K/yr
  • lenovo wireless earbuds1K/yr
  • lenovo earphones wireless1K/yr

Reviews and returns

What reviews say buyers love and hate about Lenovo Earbuds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall11%−0.13

Connection Issues

constantly disconnects

Disconnects often

Durability11%−0.15

broke after a week

Broke within a month

Fall apart easily

Audio Quality9%+1.01

Sound not clear

the audio randomly cuts out sometimes

Poor sound quality

Quality-Overall7%+1.21

Would not recommend based on build quality alone

Bad quality

Cheap quality

Noise Level6%−0.06

loud

Making kind of noise

Very loud

Love

Audio Quality23%+1.01

Good clear sound

Decent sound quality

Beautiful sound

Value For Money19%+1.45

Affordable price

Fair price

Good value for money

Quality-Overall18%+1.21

The build quality is excellent

Great build quality

Amazing quality

Battery Life6%+0.33

Good battery

Battery lasts a long time

Amazing battery life

Charging3%−0.01

charge well

Quick charging

charges fast

Return

1.8% Return rate 9% Fixable by listing

Connectivity-Overall17%▇▇▇▇█▇

Connection Issues

constantly disconnects

Disconnects often

Audio Quality16%▆▆▆▆█▆

Sound not clear

the audio randomly cuts out sometimes

Poor sound quality

Functionality-Overall14%█▅▆▅▅▆

Didn't work

then suddenly stopped working

Wasn't working properly

Size-Overall7%▅█▆▆█▇
Quality-Overall6%▅▆▆█▇▆

Would not recommend based on build quality alone

Bad quality

Cheap quality

FAQ

Common Lenovo Earbuds questions

Answered from the same tracked data.