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Lash Light

Fail

Demand is soft, at -28.7% this quarter, so Lash Light is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,488 Electronics & Photo niches · +1 vs the category median of 44
Market size
£87K/yr67K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
67%top-5 click share · 16 brands · 84 sellers

Flapen Score

Lash Light against its category

The dotted line is the Electronics & Photo average. Past it, Lash Light is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lash Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lash Light 67K times last year and spent an estimated £87K. The top 5 brands take 75% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
2.7%
Market size, estimated
£87Ka year
Peak month
February1.7× the quietest month
Top search term
beauty light19K searches a year

02 · Price

A sale here is worth £47.79.

Listings sell for £47.79 on average, from £17.30 to £101.55. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £47.79 that is £0 to £5K a year per listing.

Average price
£47.79inside the $15 to $100 sweet spot
Price range
£17.30–£101.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #196 within Camera & Photo. It carries 576 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
80%
Out of stock, average day
13.8%
Average rank
#196in Camera & Photo
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
576per listing
Listings tracked
20

04 · Newcomers

Amazon counts 3 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Lash Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

84

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

21%

  • JCOTTON33%
  • iFalarila19%
  • yAyusi11%
  • Adonafy9%
  • ZEKAHOV4%
  • Diesisa3%

Demand

Lash Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Lash Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beauty light19K/yr
  • lash light16K/yr
  • tattoo light9K/yr
  • lash lamp10K/yr
  • beauty lamp7K/yr
  • beauty light floor standing6K/yr

Reviews and returns

What reviews say buyers love and hate about Lash Light

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength10%−0.16

Flimsy

Not sturdy

cable too weak

Durability9%−0.21

Broken

Falls over, and stopped working

Had it less than a week and its broken

Quality-Overall8%−0.01

it doesnt stand out in quality or performance

Poor quality

Low quality item

Size-Overall6%−0.04

not fit for purpose

The switches are quite small

Small

Weight Heavy5%−0.09

Base cld be a bit heavier

phones are too heavy for it

feet are heavy

Love

Brightness/Shine/Glow29%+1.41

bright light

Nice and bright

The brightness is impressive

Assembly/Installation10%+0.95

Very easy to assemble

it is really easy to install

Easy to set up

Value For Money10%+0.96

Good value for money

Good price

Value for money

Quality-Overall7%−0.01

Really good quality

The quality of this lamp is excellent

Very good quality light for the price

Ease Of Use5%+0.49

This lamp has a simple

Easy to use

Its very handy

Return

2.5% Return rate 19% Fixable by listing

Brightness/Shine/Glow20%▇▆▅▅▇█

Not as bright as I would expect

Not sturdy brightness is good

Its tiny and not very bright at all

Size-Overall13%█▅▆▃▅▄

not fit for purpose

The switches are quite small

Small

Defective Material/Parts10%▄▄▅█▃▃
Strength9%▆█▇▄▃▃

Flimsy

Not sturdy

cable too weak

Functionality-Overall9%▄▅▄█▅▇

FAQ

Common Lash Light questions

Answered from the same tracked data.