Lanyard

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £493K a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-1.7%

Conversion, latest week

3.2%

Market size, estimated

£493Ka year

Peak month

September1.9× the quietest month

Top search term

lanyard960K searches a year

Listings sell for £7.24 on average, from £3.21 to £16.19. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £7.24 that is £11K to £14K a year per listing.

Average price

£7.24under the $15 to $100 sweet spot

Price range

£3.21–£16.19

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

£11K–£14K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #51 within Lanyards & Wrist Straps. It carries 1,648 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#51in Lanyards & Wrist Straps

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,648per listing

Listings tracked

16

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

29 months