Lanyard
prices mostly outside the sweet spot ($3.21–$16.19) — Lanyard doesn't clear our bar today.
Flapen Score
Is Lanyard profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Lanyard is a £493K/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Sep. Verdict: Skip it — 43/100.
Lanyard: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.7% over the last 90 days and 3.2% of searches end in a purchase.
£493K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 16 products
Top Lanyard products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
COCASES Phone Lanyard Crossbody 2 Pack Adjustable Anti-Theft Strap Crossbody and 2 Pack Wrist Strap for Neck Belts iphone Lanyard Compatible with Most Mobile Phone-2 Patches Black/Grey
- Price
- £6.94
- Rating
- 4.4/5
- Reviews
- 984
- Age
- 2y ago
SURPHY Phone Lanyard with Tether Tab Adjustable Crossbody Phone Strap
- Price
- £9.90
- Rating
- 4.4/5
- Reviews
- 3,350
- Age
- 2y ago
Bird Fiy Lanyards Blue Lanyards Neck Flat Premium Breakaway Badge Lanyard with J-Hook for ID Nametag Badge Holder (Blue 25 PCS)
- Price
- £15.68
- Rating
- 4.5/5
- Reviews
- 412
- Age
- 7y ago
SURPHY Wrist Strap Lanyard for Phone 2 Pack Adjustable Combination Strap Compatible with Phone Purse Keychain and more Pink & Grey
- Price
- £7.48
- Rating
- 4.6/5
- Reviews
- 4,822
- Age
- 2y ago
YXIING 2 Pcs Black Lanyard for Neck Lanyards Quick Release Lanyard Trap Black Key Lanyards Uk for Cell Mobile Phone
- Price
- £3.45
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 1y ago
Trending
90-day click momentum
takyu 2 Pcs Adjustable Phone Lanyard Neck Strap Universal Mobile Phone Lanyard with 4 Adhesive Tethers Compatible for iPhone Samsung HUAWEI and Most Smartphone Black & Grey
- Price
- £6.65
- Rating
- 4.4/5
- Reviews
- 3,043
- Age
- 2y ago
2 Pack Cruise Lanyard with ID Card Holder Retractable Reel Double-Sided Waterproof Clear Badge Holder Black Vertical Lanyard for Cruise Ships Cards & ID
- Price
- £3.40
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 9mo ago
Bird Fiy Lanyards Blue Lanyards Neck Flat Premium Breakaway Badge Lanyard with J-Hook for ID Nametag Badge Holder (Blue 25 PCS)
- Price
- £15.68
- Rating
- 4.5/5
- Reviews
- 412
- Age
- 7y ago
SURPHY Phone Lanyard with Tether Tab Adjustable Crossbody Phone Strap
- Price
- £9.90
- Rating
- 4.4/5
- Reviews
- 3,350
- Age
- 2y ago
ROCONTRIP Phone Lanyard Crossbody Phone Strap Premium Neck Strap Adjustable Phones Lanyard with Upgrade Metal Buckle and 2 TPU Tether Tabs Compatible with Most Smartphones
- Price
- £9.45
- Rating
- 4.5/5
- Reviews
- 590
- Age
- 2y ago
Newest
by launch date2 Pack Cruise Lanyard with ID Card Holder Retractable Reel Double-Sided Waterproof Clear Badge Holder Black Vertical Lanyard for Cruise Ships Cards & ID
- Price
- £3.40
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 9mo ago
Uniclife 2 Pack Cute Lanyards for Neck ID Card Lanyard for Women Quick Release Neck Lanyard for ID Badge Card Holder Accessories Detachable Keychain Strap with Hanging Rope and Metal Clip White
- Price
- £3.43
- Rating
- 4.6/5
- Reviews
- 300
- Age
- 1y ago
YXIING 2 Pcs Black Lanyard for Neck Lanyards Quick Release Lanyard Trap Black Key Lanyards Uk for Cell Mobile Phone
- Price
- £3.45
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 1y ago
COCASES Phone Lanyard Crossbody 2 Pack Adjustable Anti-Theft Strap Crossbody and 2 Pack Wrist Strap for Neck Belts iphone Lanyard Compatible with Most Mobile Phone-2 Patches Black/Grey
- Price
- £6.94
- Rating
- 4.4/5
- Reviews
- 984
- Age
- 2y ago
takyu 2 Pcs Adjustable Phone Lanyard Neck Strap Universal Mobile Phone Lanyard with 4 Adhesive Tethers Compatible for iPhone Samsung HUAWEI and Most Smartphone Black & Grey
- Price
- £6.65
- Rating
- 4.4/5
- Reviews
- 3,043
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
14 falling
Sellers
17
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
19%
- COCASES40%
- SURPHY18%
- Bird Fiy12%
- YXIING4%
- liyun4%
- takyu3%
Lanyard demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep · busiest ÷ quietest = 1.9×
Top Lanyard search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lanyard960K/yr
- lanyard with card holder462K/yr
- lanyards172K/yr
- lanyards for neck157K/yr
- lanyards for neck with card holder59K/yr
- lanyard for keys62K/yr
- key lanyard38K/yr
- breakaway lanyard30K/yr
- id card lanyard20K/yr
- lanyard with id holder18K/yr
What reviews say buyers love and hate about Lanyard
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Great product, is as described”
“Very easy to put on and take off”
“Does what it needs to”
“Good price”
“These are sturdy”
What buyers complain about
72% of reviews“Broke easily”
“so I am disappointed on the quality as I am unable to use one of the lanyards at all”
“No use to me”
“cheaper that way”
“Although I'm happy with my purchase I find it doesn't make it easy to charge my phone whilst it's attached”
Lanyard return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lanyard questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
