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Kobo Clara Bw

Fail

The top 5 products take 100% of clicks, so Kobo Clara Bw is a Fail.

Flapen Score
32
32 / 100
Ranks 1,370 of 1,488 Electronics & Photo niches · −12 vs the category median of 44
Market size
£342K/yr64K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
100%top-5 click share · 1 brands · 11 sellers

Flapen Score

Kobo Clara Bw against its category

The dotted line is the Electronics & Photo average. Past it, Kobo Clara Bw is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kobo Clara Bw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kobo Clara Bw 64K times last year and spent an estimated £342K. One brand takes every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £342K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
4.6%
Market size, estimated
£342Ka year
Top search term
kobo clara bw31K searches a year

02 · Price

A sale here is worth £116.46.

Listings sell for £116.46 on average, from £106.98 to £121.55. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At £116.46 that is £29K to £58K a year per listing.

Average price
£116.46above the $15 to $100 sweet spot
Price range
£106.98–£121.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
£29K–£58K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within eBook Readers & Accessories. It carries 1,733 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in eBook Readers & Accessories
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,733per listing
Listings tracked
3

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Kobo Clara Bw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£68K£137K£205K£274K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Kobo100%

Demand

Kobo Clara Bw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.8× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Kobo Clara Bw

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money27%−0.11

can't buy belgarion/mallorean series.£100+ waste of money

Quite expensive

The only negative thing about the Ereader is the price

Functionality-Overall13%−0.08

Poor functioning

Durability13%−0.10

Rubbish didn't even get a full year out of it

Charging6%−0.05

but battery never has held its charge

Software/Application6%−0.02

information comes up as overdrive app

Love

Ease Of Use15%+0.41

Its easy to use

Easy reading

Easy to use no problems with the functions very good features easy to set up iam very pleased with my purchase

Quality-Overall12%+0.94

Absolutely amazing device

Great quality

Reading book quality is very good

Display Colors7%−0.02

have really enjoyed the option of graphic novels in full colour

Very good colour e-reader

Great colour screen

Value For Money7%−0.11

Great value

the prices are the same as Kindle so it's a good alternative if they sort the reliability

It's worth every cent

Assembly/Installation6%+0.50

Easy to set up and use

Very easy to set up

Easy to use no problems with the functions very good features easy to set up iam very pleased with my purchase

Return

3.8% Return rate 34% Fixable by listing

Size-Overall17%▂█▃▄█▆
Functionality-Overall11%▅▃▄▄█▃

Poor functioning

Compatibility-Overall10%█▃█▃▁▂
Color7%▄█▆▆▃▆

or not a great contrast. colour screen

Charging5%▇▁▁█▂▇

but battery never has held its charge

FAQ

Common Kobo Clara Bw questions

Answered from the same tracked data.