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Kobo Clara Bw

Fail

The top 5 products take 100% of clicks, so Kobo Clara Bw is a Fail.

Flapen Score
32
32 / 100
Ranks 1,370 of 1,488 Electronics & Photo niches · −12 vs the category median of 44
Market size
£342K/yr64K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
100%top-5 click share · 1 brands · 11 sellers

Flapen Score

Kobo Clara Bw against its category

The dotted line is the Electronics & Photo average. Past it, Kobo Clara Bw is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kobo Clara Bw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kobo Clara Bw 64K times last year and spent an estimated £342K. One brand takes every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £342K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
4.6%
Market size, estimated
£342Ka year
Top search term
kobo clara bw31K searches a year

02 · Price

A sale here is worth £116.46.

Listings sell for £116.46 on average, from £106.98 to £121.55. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At £116.46 that is £29K to £58K a year per listing.

Average price
£116.46above the $15 to $100 sweet spot
Price range
£106.98–£121.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
£29K–£58K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within eBook Readers & Accessories. It carries 1,733 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in eBook Readers & Accessories
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,733per listing
Listings tracked
3

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Kobo Clara Bw products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£68K£137K£205K£274K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

11

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Kobo100%

Demand

Kobo Clara Bw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.8× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Kobo Clara Bw

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
27%of negative reviews mention “Value For Money”
3.8%of orders come back
“can't buy belgarion/mallorean series.£100+ waste of money”
A buyer, on “Value For Money”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kobo Clara Bw questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data