How competitive is the Kobo Clara Bw niche on Amazon United Kingdom?

1 brands and 11 sellers compete in Kobo Clara Bw on Amazon United Kingdom. The top 5 Kobo Clara Bw products take 100% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Kobo Clara Bw niche?

Kobo Clara Bw sells for £116.46 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £106.98–£121.55. The average incumbent carries 1,733 reviews — the moat a new listing must climb.

Kobo Clara Bw

a concentrated shelf (top 5 take 100% of clicks) — Kobo Clara Bw doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

This niche Category average

Is Kobo Clara Bw profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Kobo Clara Bw is a £342K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.

Kobo Clara Bw: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +9.0% over the last 90 days and 4.6% of searches end in a purchase.

£342K

revenue / yr

Units sold / yr2K

Search volume / yr+9.0%64K

Conversion rate4.6%

Avg price£116.46

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 11

Top-5 product click share100%

Open market0%

Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 3 products

Top Kobo Clara Bw products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Kobo Clara BW | eReader | 6â Glare-Free Touchscreen with ComfortLight PRO | Dark Mode Option | Audiobooks | Waterproof | 16GB of Storage | Black

Price: £106.98
Rating: 4.5/5
Reviews: 2,698
Age: 2y ago

Kobo Clara Colour | Colour eReader | 6 Glare-Free Colour and Ink Kaleido 3 Display | Dark Mode Option | Waterproof | Audiobooks | 16GB of Storage (Black)

Price: £121.55
Rating: 4.5/5
Reviews: 2,152
Age: 2y ago

Kobo Clara Colour | Colour eReader | 6 Glare-Free Colour and Ink Kaleido 3 Display | Dark Mode Option | Waterproof | Audiobooks | 16GB of Storage (White)

Price: £120.85
Rating: 4.7/5
Reviews: 349
Age: 11mo ago

Newest

by launch date

Kobo Clara Colour | Colour eReader | 6 Glare-Free Colour and Ink Kaleido 3 Display | Dark Mode Option | Waterproof | Audiobooks | 16GB of Storage (White)

Price: £120.85
Rating: 4.7/5
Reviews: 349
Age: 11mo ago

Kobo Clara BW | eReader | 6â Glare-Free Touchscreen with ComfortLight PRO | Dark Mode Option | Audiobooks | Waterproof | 16GB of Storage | Black

Price: £106.98
Rating: 4.5/5
Reviews: 2,698
Age: 2y ago

Kobo Clara Colour | Colour eReader | 6 Glare-Free Colour and Ink Kaleido 3 Display | Dark Mode Option | Waterproof | Audiobooks | 16GB of Storage (Black)

Price: £121.55
Rating: 4.5/5
Reviews: 2,152
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Kobo100%

Kobo Clara Bw demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume64KCVR4.6%Products3Brands1Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews1,733Avg BSR#15

What reviews say buyers love and hate about Kobo Clara Bw

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews

Ease Of Use15%

“Its easy to use”

Quality-Overall12%

“Absolutely amazing device”

Display Colors7%

“have really enjoyed the option of graphic novels in full colour”

Value For Money7%

“Great value”

Assembly/Installation6%

“Easy to set up and use”

What buyers complain about

69% of reviews

Value For Money27%

“can't buy belgarion/mallorean series.£100+ waste of money”

Functionality-Overall13%

“Poor functioning”

Durability13%

“Rubbish didn't even get a full year out of it”

Charging6%

“but battery never has held its charge”

Software/Application6%

“information comes up as overdrive app”

Kobo Clara Bw return rate & reasons

Why buyers send it back, as a share of all return requests.

3.8%

Return rate

34%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

17%

2Functionality-Overall

11%

3Compatibility-Overall

10%

4Color

5Charging

Common Kobo Clara Bw questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kobo Clara Bw 32/100 on Amazon United Kingdom — Skip it. The niche generates £342K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +9.0% over the last 90 days.

Kobo Clara Bw buyers on Amazon United Kingdom complain most about Value For Money, Functionality-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 3.8%.