Kindle Paperwhite Case

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £791K a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

+2.3%

Conversion, latest week

3.1%

Market size, estimated

£791Ka year

Peak month

December2.1× the quietest month

Top search term

kindle case1.3M searches a year

Listings sell for £10.76 on average, from £6.40 to £15.59. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £10.76 that is £32K to £43K a year per listing.

Average price

£10.76under the $15 to $100 sweet spot

Price range

£6.40–£15.59

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

£32K–£43K

Returns

3.0%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #22 within eBook Readers & Accessories. It carries 3,211 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

5.3%

Average rank

#22in eBook Readers & Accessories

Average rating

4.62 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,211per listing

Listings tracked

18

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

34 months