Kindle Paperwhite Case
FailPrices span $6.40–$15.59, mostly outside the sweet spot, so Kindle Paperwhite Case is a Fail.
- Flapen Score
- 37 / 100Ranks 1,159 of 1,488 Electronics & Photo niches · −7 vs the category median of 4437
- Market size
- £791K/yr2.4M searches / yr
- 90-day growth
- +2.3%search demand this quarter
- Competition
- 64%top-5 click share · 7 brands · 15 sellers
Flapen Score
Kindle Paperwhite Case against its category
The dotted line is the Electronics & Photo average. Past it, Kindle Paperwhite Case is stronger. Inside it, weaker.
Market
The Kindle Paperwhite Case market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kindle Paperwhite Case 2.4M times last year and spent an estimated £791K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £791K a year.
- Searches, last 12 months
- 2.4M
- Growth, 90 days vs prior 90
- +2.3%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £791Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- kindle case1.3M searches a year
02 · Price
A sale here is worth £10.76.
Listings sell for £10.76 on average, from £6.40 to £15.59. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £10.76 that is £32K to £43K a year per listing.
- Average price
- £10.76under the $15 to $100 sweet spot
- Price range
- £6.40–£15.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £32K–£43K
- Returns
- 3.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #22 within eBook Readers & Accessories. It carries 3,211 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 5.3%
- Average rank
- #22in eBook Readers & Accessories
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,211per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Kindle Paperwhite Case products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MoKo Case Fits 6 All-New Kindle (11th Generation-2024/2022 Release)& International Version Lightweight Shell Cover with Auto Wake/Sleep for 11th Gen E-Reader Matcha
- Price
- £12.65
- Rating
- 4.7/5
- Reviews
- 6,257
- Age
- 2y ago
TQQ Case Fits 6 Amazon Kindle 11th Generation 2024 and 2022 Premium Slim and Lightweight Cover Full Protection Auto Sleep/Wake Magnetic Closure (NOT fit Paperwhite or Oasis)
- Price
- £10.38
- Rating
- 4.7/5
- Reviews
- 1,293
- Age
- 2y ago
FINTIE Slim Case for 6 Kindle (11th Generation-2024/2022 Release) Ultra Clear Soft Flexible TPU Back Cover Light Shell with Auto Wake/Sleep for Kindle 2024/2022 11th Gen Agave Green
- Price
- £12.11
- Rating
- 4.7/5
- Reviews
- 3,194
- Age
- 1y ago
HoYiXi Universal Case for 6 inch Kindle eReader Compatible with Paperwhite(2025/2018)/PocketBook and Tolino/Kobo Clara HD 6 eReader Protective Case Cover Elastic rope Green
- Price
- £7.31
- Rating
- 4.5/5
- Reviews
- 361
- Age
- 10mo ago
GLOBAL TECH Clear Case for 6 Amazon Kindle (11th Generation 2024/2022 Release) - Slim Lightweight Soft Transparent TPU Kindle Cover with Reinforced Edge Corners for Extra Protection
- Price
- £6.40
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 2y ago
Trending
90-day click momentum
MoKo Universal Case for 6 inch kindle eReaders and Tablets Kindle/Kobo/Tolino/Pocketook/Sony E-Book Tablet Lightweight PU Leather Folio Cover Case with Hand Strap & Kickstand Lychee Tequila Green
- Price
- £8.98
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 5mo ago
TQQ Case Fits 6 Amazon Kindle 11th Generation 2024 and 2022 Premium Slim and Lightweight Cover Full Protection Auto Sleep/Wake Magnetic Closure (NOT fit Paperwhite or Oasis)
- Price
- £10.51
- Rating
- 4.7/5
- Reviews
- 1,293
- Age
- 2y ago
HoYiXi Universal Case for 6 inch Kindle eReader Compatible with Paperwhite(2025/2018)/PocketBook and Tolino/Kobo Clara HD 6 eReader Protective Case Cover Elastic rope Green
- Price
- £7.31
- Rating
- 4.5/5
- Reviews
- 361
- Age
- 10mo ago
GLOBAL TECH Clear Case for 6 Amazon Kindle (11th Generation 2024/2022 Release) - Slim Lightweight Soft Transparent TPU Kindle Cover with Reinforced Edge Corners for Extra Protection
- Price
- £6.40
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 2y ago
HoYiXi Universal Case for 6 inch Kindle eReader Compatible with Paperwhite(2025/2018)/PocketBook and Tolino/Kobo Clara HD 6 eReader Protective Case Cover Elastic rope White flowers
- Price
- £7.97
- Rating
- 4.5/5
- Reviews
- 361
- Age
- 10mo ago
Newest
by launch dateMoKo Universal Case for 6 inch kindle eReaders and Tablets Kindle/Kobo/Tolino/Pocketook/Sony E-Book Tablet Lightweight PU Leather Folio Cover Case with Hand Strap & Kickstand Lychee Tequila Green
- Price
- £8.98
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 5mo ago
HoYiXi Universal Case for 6 inch Kindle eReader Compatible with Paperwhite(2025/2018)/PocketBook and Tolino/Kobo Clara HD 6 eReader Protective Case Cover Elastic rope Green
- Price
- £7.31
- Rating
- 4.5/5
- Reviews
- 361
- Age
- 10mo ago
HoYiXi Universal Case for 6 inch Kindle eReader Compatible with Paperwhite(2025/2018)/PocketBook and Tolino/Kobo Clara HD 6 eReader Protective Case Cover Elastic rope White flowers
- Price
- £7.97
- Rating
- 4.5/5
- Reviews
- 361
- Age
- 10mo ago
MoKo Case for 6 All-New Kindle (11th Generation-2024/2022 Release) Lightweight Shell Cover with Hand Strap Auto Wake/Sleep for Kindle 11th Generation 2024 e-Reader Agave Green
- Price
- £15.59
- Rating
- 4.8/5
- Reviews
- 624
- Age
- 10mo ago
HGWALP Universal Case for 6 eReaders Folio Leather Stand Cover with Handstrap Compatible with All 6 inch Paperwhite/Kobo/Tolino/Pocketook/Sony E-Book Reader-Matcha
- Price
- £7.73
- Rating
- 4.6/5
- Reviews
- 2,634
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
15
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
3%
- MoKo49%
- TQQ21%
- HoYiXi11%
- FINTIE7%
- GLOBAL TECH6%
- HGWALP4%
- Open — no brand owns it (1 brand, 3%)
Demand
Kindle Paperwhite Case search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Kindle Paperwhite Case search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kindle case1.3M/yr
- kindle cover254K/yr
- kindle case 11th generation102K/yr
- kindle 11th generation case104K/yr
- kindle paperwhite 11th generation case92K/yr
- kindle case 6 inch106K/yr
- amazon kindle case58K/yr
- kindle cases47K/yr
- kindle covers41K/yr
- kindle cover 6 inch39K/yr
Reviews and returns
What reviews say buyers love and hate about Kindle Paperwhite Case
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
doesnt fit
I don't like the feel of the plastic
Love
Good fit
Lovely case perfect fit
Fits my kindle well & looks nice
price seems fair for the quality
Good quality
Seems well made
easy one hand use
Compact & comfortable to hold
it makes holding the kindle so much easier
Very good value for money
offers excellent value for money
Impressed with this great value for money
Nice colour
Very good quality colour to match reader fits perfectly t a great price unlike other cases sold online
Happy with the colour
Return
3.0% Return rate 87% Fixable by listing
doesnt fit
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kindle Paperwhite Case questions
Answered from the same tracked data.