Kindle Paperwhite 7th Generation Case
FailPrices span $6.08–$15.98, mostly outside the sweet spot, so Kindle Paperwhite 7th Generation Case is a Fail.
- Flapen Score
- 39 / 100Ranks 1,036 of 1,488 Electronics & Photo niches · −5 vs the category median of 4439
- Market size
- £65K/yr238K searches / yr
- 90-day growth
- -9.0%search demand this quarter
- Competition
- 41%top-5 click share · 16 brands · 25 sellers
Flapen Score
Kindle Paperwhite 7th Generation Case against its category
The dotted line is the Electronics & Photo average. Past it, Kindle Paperwhite 7th Generation Case is stronger. Inside it, weaker.
Market
The Kindle Paperwhite 7th Generation Case market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kindle Paperwhite 7th Generation Case 238K times last year and spent an estimated £65K. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.
- Searches, last 12 months
- 238K
- Growth, 90 days vs prior 90
- -9.0%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £65Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- kindle paperwhite 7th generation case68K searches a year
02 · Price
A sale here is worth £10.39.
Listings sell for £10.39 on average, from £6.08 to £15.98. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.39 that is £1K to £3K a year per listing.
- Average price
- £10.39under the $15 to $100 sweet spot
- Price range
- £6.08–£15.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 4.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within eBook Readers & Accessories. It carries 2,051 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #56in eBook Readers & Accessories
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,051per listing
- Listings tracked
- 31
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Kindle Paperwhite 7th Generation Case products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Zcooooool Antiskid Case For 6 Kindle Paperwhite (7th/6th/5th Gen - 2015/2013/2012 Released Model: DP75SDI or EY21) PU Case Paperwhite Cover
- Price
- £12.09
- Rating
- 4.3/5
- Reviews
- 2,020
- Age
- 2y ago
MOKASE Case Compatible with 6 Kindle Paperwhite (Fits 2012 2013 2015 2016 Version) Model NO: EY21 / DP75SDI PU Leather Hard Case Protective Case Cover with Smart Wake/Sleep Funtion Mint
- Price
- £13.13
- Rating
- 4.5/5
- Reviews
- 6,781
- Age
- 8y ago
WALNEW Case for 6 Kindle Paperwhite 5th/6th/7th Generation 2012-2017 (Model No. EY21 & DP75SDI) - PU Leather Case Smart Protective Cover with Auto Sleep/Wake (Not Fit Paperwhite 10th & 11th Gen)
- Price
- £13.89
- Rating
- 4.5/5
- Reviews
- 1,665
- Age
- 9y ago
MOKASE for 6 Kindle Paperwhite 5/6/7th Generation Case 2012 2013 2015 2016 Version (Model: EY21 / DP75SDI) Slim PU Leather Hard Cover with Hand Strap for Kindle Paperwhite 6 inch Green Butterflies
- Price
- £14.18
- Rating
- 4.6/5
- Reviews
- 1,675
- Age
- 3y ago
MOKASE for 6 Kindle Paperwhite 5/6/7th Generation Case 2012 2013 2015 2016 Version (Model: EY21 / DP75SDI) Slim PU Leather Hard Cover with Hand Strap for Kindle Paperwhite 6 inch Floral
- Price
- £14.48
- Rating
- 4.6/5
- Reviews
- 1,675
- Age
- 3y ago
Trending
estimated 90-day click momentum
XunyLyee Case for 7 Ebook Reader 2024 e-Reader Cover 7 Inch
- Price
- £7.85
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 4mo ago
CCOO All-new Kindle Paperwhite Cover (7th/6th/5th Gen - 2015/2013/2012 Released - Applicable Model:DP75SDI or EY21) Smart Auto-wake/Sleep Case
- Price
- £8.24
- Rating
- 4.5/5
- Reviews
- 233
- Age
- 4y ago
CIAOYE Compatible with 6 Kindle Paperwhite Case (5th/6th/7th Generation 2012-2016) Slim Hard Plastic Protective Cover with Smart Auto Wake/Sleep for Old 6 inch Kindle Paperwhite E-Reader Orange
- Price
- £13.84
- Rating
- 4.7/5
- Reviews
- 695
- Age
- 1y ago
Kindle Paperwhite with Magnetic 2012-2017 Smart Cover Case (7th/6th/5th Gen Model Number: EY21 DP75SDI) with Wrist Strap and Auto Sleep Wake Function Kindle Cases Black
- Price
- £12.18
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 7mo ago
HGWALP Universal Stand Case for 6/6.8/7 inch paperwhite PU Leather Stand Cover with Handstrap Compatible with All 6 6.8 7 Kindle Paperwhite/Colorsoft/Kobo/Pocketook/Sony eReaders-Marble Blue
- Price
- £7.56
- Rating
- 4.4/5
- Reviews
- 3,568
- Age
- 3y ago
Newest
by launch dateXunyLyee Case for 7 Ebook Reader 2024 e-Reader Cover 7 Inch
- Price
- £7.85
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 4mo ago
Kindle Paperwhite with Magnetic 2012-2017 Smart Cover Case (7th/6th/5th Gen Model Number: EY21 DP75SDI) with Wrist Strap and Auto Sleep Wake Function Kindle Cases Black
- Price
- £12.18
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 7mo ago
HoYiXi Universal Case for 6.8-7 inch Kindle eReader Compatible with Paperwhite/PocketBook and Tolino/Kobo Clara 2E/Kobo Clara HD 6 6.8 eReader Protective cover Built-in pocket green
- Price
- £7.34
- Rating
- 4.3/5
- Reviews
- 593
- Age
- 1y ago
CIAOYE Compatible with 6 Kindle Paperwhite Case (5th/6th/7th Generation 2012-2016) Slim Hard Plastic Protective Cover with Smart Auto Wake/Sleep for Old 6 inch Kindle Paperwhite E-Reader Orange
- Price
- £13.84
- Rating
- 4.7/5
- Reviews
- 695
- Age
- 1y ago
Fancity Case Fits 6 Kindle Paperwhite 5th/6th/7th Generation Soft Cover with Hand Strap Smart Auto Sleep/Wake Function for Kindle Paperwhite 1/2/3 (2012 2013 2015 2016 Versions) Black Floral
- Price
- £14.24
- Rating
- 4.5/5
- Reviews
- 356
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
25
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 86%
Open market
27%
- MOKASE25%
- Zcooooool21%
- flyorigin10%
- HGWALP6%
- WALNEW6%
- HoYiXi6%
Demand
Kindle Paperwhite 7th Generation Case search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Kindle Paperwhite 7th Generation Case search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kindle paperwhite 7th generation case68K/yr
- kindle 7th generation case32K/yr
- kindle paperwhite 6th generation case25K/yr
- kindle paperwhite case 7th generation18K/yr
- kindle case 7th generation15K/yr
- 7th generation kindle case11K/yr
- kindle paperwhite 6th gen covers and cases9K/yr
- kindle 6th generation case7K/yr
- kindle paperwhite 7th generation cover6K/yr
- kindle paperwhite 7th gen case8K/yr
Reviews and returns
What reviews say buyers love and hate about Kindle Paperwhite 7th Generation Case
We read the reviews and the return reasons for every product selling here.
“Didn't fit my Kindle”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kindle Paperwhite 7th Generation Case questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data