Kindle Paperwhite 2023 Case
FailShoppers spend an estimated $34K a year here, so Kindle Paperwhite 2023 Case is a Fail.
- Flapen Score
- 37 / 100Ranks 1,159 of 1,488 Electronics & Photo niches · −7 vs the category median of 4437
- Market size
- £34K/yr148K searches / yr
- 90-day growth
- -3.9%search demand this quarter
- Competition
- 45%top-5 click share · 21 brands · 31 sellers
Flapen Score
Kindle Paperwhite 2023 Case against its category
The dotted line is the Electronics & Photo average. Past it, Kindle Paperwhite 2023 Case is stronger. Inside it, weaker.
Market
The Kindle Paperwhite 2023 Case market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kindle Paperwhite 2023 Case 148K times last year and spent an estimated £34K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- -3.9%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £34Ka year
- Peak month
- December10.9× the quietest month
- Top search term
- kindle paperwhite 11th generation case92K searches a year
02 · Price
A sale here is worth £10.48.
Listings sell for £10.48 on average, from £3.99 to £19.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.48 that is £0 to £1K a year per listing.
- Average price
- £10.48under the $15 to $100 sweet spot
- Price range
- £3.99–£19.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 3.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.5% of listings are out of stock. The average listing ranks #68 within eBook Readers & Accessories. It carries 2,985 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 31.5%
- Average rank
- #68in eBook Readers & Accessories
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,985per listing
- Listings tracked
- 33
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Kindle Paperwhite 2023 Case products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MoKo Case for 7/6.8 Kindle Paperwhite (12th/11th Gen-2024/2021) & Colorsoft Signature Edition Slim PU Shell Cover with Auto-Wake/Sleep Flowers
- Price
- £15.54
- Rating
- 4.6/5
- Reviews
- 12,602
- Age
- 4y ago
MoKo Case Fits 6 All-New Kindle (11th Generation-2024/2022 Release)& International Version Lightweight Shell Cover with Auto Wake/Sleep for 11th Gen E-Reader Matcha
- Price
- £12.65
- Rating
- 4.7/5
- Reviews
- 6,257
- Age
- 2y ago
FINTIE Slimshell Case ONLY for 6.8 Kindle Paperwhite 11th Generation-2021 (Model No. M2L3EK & M2L4EK)- Premium Lightweight PU Leather Cover with Auto Sleep/Wake Black
- Price
- £9.36
- Rating
- 4.6/5
- Reviews
- 7,399
- Age
- 4y ago
Clear Case for 6.8 All-New Kindle Paperwhite (11th Generation-2021) and Kindle Paperwhite Signature Edition Lightweight Silicone Slim Rubber TPU Back Cover - Transparent (Clear)
- Price
- £6.45
- Rating
- 4.7/5
- Reviews
- 197
- Age
- 3y ago
TQQ Case Fits 6 Amazon Kindle 11th Generation 2024 and 2022 Premium Slim and Lightweight Cover Full Protection Auto Sleep/Wake Magnetic Closure (NOT fit Paperwhite or Oasis)
- Price
- £10.44
- Rating
- 4.7/5
- Reviews
- 1,293
- Age
- 2y ago
Trending
estimated 90-day click momentum
MoKo Universal Case for 6.8 7 Inch Kindle Paperwhite eReaders Tablets Kindle Paperwhite/Colorsoft/Kobo Libra/Boox/Ocean Lightweight Folio Shell Cover Case with Hand Strap/Kickstand LZ Tequila Green
- Price
- £7.82
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 5mo ago
Litvana Detachable Magnetic Case for 6.8 Kindle Paperwhite (11th Generation-2021) and Kindle Paperwhite Signature Edition Slim PU Shell Cover Case with Auto Wake/Sleep Cherry Bow
- Price
- £14.21
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 6mo ago
HoYiXi Universal Case for 6.8 Inch 7 Inch Kindle eReaders Compatible with Paperwhite/Kobo/BOOX T68/iReader Ocean 6.8-7 eReaders Protective Case Cover Elastic rope White flowers
- Price
- £7.11
- Rating
- 4.5/5
- Reviews
- 361
- Age
- 10mo ago
CoBak Case for 6.8 Kindle Paperwhite 11th Generation 2021 Release PU Leather Smart Cover with Auto Sleep/Wake Slim Shell for Kindle Paperwhite Black
- Price
- £9.75
- Rating
- 4.6/5
- Reviews
- 5,217
- Age
- 4y ago
Strapsicle Hand Strap for Kindles & Kobos Fits Paperwhite Gen 11/12 (6.8/7) Signature Edition Colorsoft 2 Pack Large Sage
- Price
- £15.70
- Rating
- 4.3/5
- Reviews
- 3,323
- Age
- 2y ago
Newest
by launch dateMoKo Universal Case for 6.8 7 Inch Kindle Paperwhite eReaders Tablets Kindle Paperwhite/Colorsoft/Kobo Libra/Boox/Ocean Lightweight Folio Shell Cover Case with Hand Strap/Kickstand LZ Tequila Green
- Price
- £7.82
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 5mo ago
Litvana Detachable Magnetic Case for 6.8 Kindle Paperwhite (11th Generation-2021) and Kindle Paperwhite Signature Edition Slim PU Shell Cover Case with Auto Wake/Sleep Cherry Bow
- Price
- £14.21
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 6mo ago
HoYiXi Universal Case for 6.8 Inch 7 Inch Kindle eReaders Compatible with Paperwhite/Kobo/BOOX T68/iReader Ocean 6.8-7 eReaders Protective Case Cover Elastic rope White flowers
- Price
- £7.11
- Rating
- 4.5/5
- Reviews
- 361
- Age
- 10mo ago
MoKo Case for 7/6.8 Kindle Paperwhite(12th/11th Gen-2024/2021) and Kindle Colorsoft Signature Edition Slim PU Shell Cover Case with Auto-Wake/Sleep for Kindle Paperwhite 2024 Green Flower
- Price
- £17.95
- Rating
- 4.6/5
- Reviews
- 12,602
- Age
- 1y ago
FINTIE Case for 7/6.8 Kindle Paperwhite(12th/11th Generation-2024/2021) and Kindle Colorsoft Signature Edition - Foldable Stand Cover Auto Wake/Sleep for Paperwhite 2024 Library
- Price
- £19.58
- Rating
- 4.7/5
- Reviews
- 6,057
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
31
Est. top-5 brand share
66%
Top 20: 99%
Est. top-5 click share
45%
Top 20: 87%
Open market
29%
- MoKo35%
- TQQ11%
- FINTIE9%
- Moreelaya6%
- CoBak5%
- flyorigin5%
Demand
Kindle Paperwhite 2023 Case search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 10.9×
Search terms
Top Kindle Paperwhite 2023 Case search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kindle paperwhite 11th generation case92K/yr
- kindle paperwhite case 11th generation33K/yr
- kindle paperwhite 11th gen case9K/yr
- 6.8 kindle paperwhite case8K/yr
- kindle paperwhite 6.8 inch case5K/yr
Reviews and returns
What reviews say buyers love and hate about Kindle Paperwhite 2023 Case
We read the reviews and the return reasons for every product selling here.
“Didn't fit my Kindle”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kindle Paperwhite 2023 Case questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data