Kids Wireless Headphones
FailThe top 5 brands take 90% of clicks, so Kids Wireless Headphones is a Fail.
- Flapen Score
- 49 / 100Top 26% of 1,488 Electronics & Photo niches · +5 vs the category median of 4449
- Market size
- £471K/yr773K searches / yr
- 90-day growth
- +25.4%search demand this quarter
- Competition
- 69%top-5 click share · 11 brands · 14 sellers
Flapen Score
Kids Wireless Headphones against its category
The dotted line is the Electronics & Photo average. Past it, Kids Wireless Headphones is stronger. Inside it, weaker.
Market
The Kids Wireless Headphones market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Wireless Headphones 773K times last year and spent an estimated £471K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
4.9% of searches ended in a purchase last week.
Shoppers searched for this 773K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £471K a year.
- Searches, last 12 months
- 773K
- Growth, 90 days vs prior 90
- +25.4%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £471Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- kids headphones wireless171K searches a year
02 · Price
A sale here is worth £12.49.
Listings sell for £12.49 on average, from £8.28 to £20.30. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £12.49 that is £12K to £16K a year per listing.
- Average price
- £12.49under the $15 to $100 sweet spot
- Price range
- £8.28–£20.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £12K–£16K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #49 within Headphones, Earphones & Accessories. It carries 4,761 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 7.2%
- Average rank
- #49in Headphones, Earphones & Accessories
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,761per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Kids Wireless Headphones products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
iClever BTH18 Kids Headphones Wireless with LED Lights 43H Playtime Travel
- Price
- £12.12
- Rating
- 4.7/5
- Reviews
- 4,695
- Age
- 3y ago
EarFun Kids Headphones Wireless Bluetooth 5.4 Headphone for Child with Mic 85/94dB Volume Limited Foldable Over Ear Hi-Fi Stereo Sound 40H Playtime Gifts for Girl Tablet/Phone/PC School/Travel
- Price
- £11.89
- Rating
- 4.6/5
- Reviews
- 3,455
- Age
- 3y ago
iClever BTH22 Kids Headphones Wireless 60H Play Time for Toddler Travel
- Price
- £11.10
- Rating
- 4.5/5
- Reviews
- 2,807
- Age
- 2y ago
iClever Bluetooth Kids Headphones BTH12 Colorful LED Lights Kids Wireless Headphones Over Ear with 74/85/94dB Volume Limited 55H Playtime Bluetooth 5.2 Built-in Mic for School/Tablet/PC
- Price
- £16.23
- Rating
- 4.6/5
- Reviews
- 13,541
- Age
- 5y ago
iClever BTH18 Kids Headphones Wireless with LED Lights 43H Playtime Travel
- Price
- £13.30
- Rating
- 4.7/5
- Reviews
- 4,695
- Age
- 3y ago
Trending
90-day click momentum
iClever BTH22 Kids Headphones Wireless 60H Play Time for Toddler Travel
- Price
- £11.16
- Rating
- 4.5/5
- Reviews
- 2,807
- Age
- 7mo ago
Kids Bluetooth Headphones Lightweight Kids Headphones Wireless 85/94dB Safe Volume 40H Playtime Fast Charging Bluetooth 5.3 Over Ear Toddler Headphone Built-in Mic for School/Tablet/Travel (Blue)
- Price
- £8.66
- Rating
- 4.5/5
- Reviews
- 168
- Age
- 1y ago
iClever BTH18 Kids Headphones Wireless with LED Lights 43H Playtime Travel
- Price
- £13.30
- Rating
- 4.7/5
- Reviews
- 4,695
- Age
- 3y ago
Usoun Bluetooth Headphones Over-Ear Kids Wireless Bluetooth Headphones with Mic Foldable Wireless/Wired Stereo Headset TF Card Kids Headphones for Boys Girls Travel School Cellphone Tablet PC (Purple)
- Price
- £8.28
- Rating
- 4.2/5
- Reviews
- 852
- Age
- 3y ago
iClever BTH12 Kids Headphones Wireless 85H Playtime with LED Lights Travel
- Price
- £20.30
- Rating
- 4.6/5
- Reviews
- 13,541
- Age
- 1y ago
Newest
by launch dateiClever BTH22 Kids Headphones Wireless 60H Play Time for Toddler Travel
- Price
- £11.16
- Rating
- 4.5/5
- Reviews
- 2,807
- Age
- 7mo ago
JBUNION Kids Headphones Wireless Dinosaur Bluetooth Headphones for Kids with Mic 85dB Volume Limited 3.5mm Wired Cable Over Ear Toddlers headphone Gift for Boys/Tablet/Phone/Travel
- Price
- £11.14
- Rating
- 4.0/5
- Reviews
- 141
- Age
- 11mo ago
Kids Bluetooth Headphones Lightweight Kids Headphones Wireless 85/94dB Safe Volume 40H Playtime Fast Charging Bluetooth 5.3 Over Ear Toddler Headphone Built-in Mic for School/Tablet/Travel (Blue)
- Price
- £8.66
- Rating
- 4.5/5
- Reviews
- 168
- Age
- 1y ago
iClever BTH12 Kids Headphones Wireless 85H Playtime with LED Lights Travel
- Price
- £20.30
- Rating
- 4.6/5
- Reviews
- 13,541
- Age
- 1y ago
AXFEE Bluetooth Kids Headphones LED Cat Ear Wired/Wireless Headphone Pink
- Price
- £8.28
- Rating
- 4.2/5
- Reviews
- 210
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
14
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
8%
- iClever60%
- EarFun20%
- Usoun5%
- Xunpuls3%
- AXFEE2%
- Megadream2%
- Open — no brand owns it (5 brands, 8%)
Demand
Kids Wireless Headphones search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Kids Wireless Headphones search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids headphones wireless171K/yr
- kids wireless headphones130K/yr
- kids bluetooth headphones95K/yr
- wireless headphones kids78K/yr
- bluetooth headphones kids41K/yr
- kids wireless headphones for girls32K/yr
- wireless kids headphones28K/yr
- kids wireless headphones boys28K/yr
- kids headphones bluetooth24K/yr
- childrens headphones wireless19K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Wireless Headphones
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not durable
Broke
Broke within months of using
Sound quality is awful
The audio keeps cutting out
The sound quality is not consistent
Its hard to pair
Disconnects often
Not a great connection
cannot recharge
Dont keep charge
Not holding charge
No noise cancellation
Noise cancellation doesn't work at all
Noise cancelling not brilliant to be honest
Love
Excellent value
Good value for money
Fair price
the sound is decent
Good Sound Quality
Good clear sound
I got this headphone for my son very good quality
the build quality is great
Good quality
Battery lasts well
Amazing battery life
Good battery
Nice and comfortable
This headphone provides the comfort
Comfy and easy to use
Return
1.4% Return rate 20% Fixable by listing
Sound quality is awful
The audio keeps cutting out
The sound quality is not consistent
Its hard to pair
Disconnects often
Not a great connection
Rubbish call quality though
Build quality feels a bit fragile
Poor quality
Didn't work
then suddenly stopped working
today they wouldnt turn off with a constant flashing blue light on
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Wireless Headphones questions
Answered from the same tracked data.