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Kids Video Camera

Fail

Shoppers spend only $23K a year here, so Kids Video Camera is a Fail.

Flapen Score
42
42 / 100
Ranks 845 of 1,488 Electronics & Photo niches · −2 vs the category median of 44
Market size
£23K/yr37K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
70%top-5 click share · 16 brands · 42 sellers

Flapen Score

Kids Video Camera against its category

The dotted line is the Electronics & Photo average. Past it, Kids Video Camera is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Video Camera market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Video Camera 37K times last year and spent an estimated £23K. The top 5 brands take 78% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
1.7%
Market size, estimated
£23Ka year
Top search term
kids video camera19K searches a year

02 · Price

A sale here is worth £35.78.

Listings sell for £35.78 on average, from £20.64 to £58.06. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £35.78 that is £0 to £4K a year per listing.

Average price
£35.78inside the $15 to $100 sweet spot
Price range
£20.64–£58.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Camera & Photo. It carries 408 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#31in Camera & Photo
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
408per listing
Listings tracked
19

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
21 months

Products

Top Kids Video Camera products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

42

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

19%

  • VTech30%
  • Canal Toys21%
  • Fulkued17%
  • Dpofirs7%
  • Makolle4%
  • Rengu3%

Demand

Kids Video Camera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 8.0× · 8 of 12 months tracked

Search terms

Top Kids Video Camera search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids video camera19K/yr
  • video camera for kids7K/yr
  • kids camcorder6K/yr
  • kids vlogging camera4K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Video Camera

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall10%−0.12

then the screen started freezing

it wouldn't switch on

Did not work

Camera Quality10%−0.07

Camera quality not the best

cheap camera in one

Plastic video camera

Quality-Overall7%+0.41

Needs improvement

Overall quality isn't great

Absolutely rubbish

Durability6%−0.06

it is entirtely broken now

Unfortunatley screen went blank after having it for not even a week

it stopped working 6 months after I bought it which isnt really acceptable

Value For Money4%+0.87

expensive product

so not really worth the price

99p would be a waste of money

Love

Ease Of Use15%+0.76

comfortable to hold

Easy to use

easy to follow

Value For Money14%+0.87

Definitely worth the price

Good value

Excellent Value for money

Quality-Overall11%+0.41

the overall build quality feels solid for the price

quality of its body is strong

Amazing quality

Image/Picture Clarity8%+0.48

Good picture

the picture quality is so good plus it's easy to use

Good picture quality

Video Quality6%+0.22

Very good video quality

the video quality is solid

Video looks clear

Return

2.9% Return rate 0% Fixable by listing

Quality-Overall18%▃▅▇▆▇█

Needs improvement

Overall quality isn't great

Absolutely rubbish

Image/Picture Clarity12%▇▅▄▅▆█

Also the picture quality is very noisy

Very poor quality screen and images

The picture quality was very poor and the camera felt cheap and flimsy

Functionality-Overall11%▇█▆▆▅▅

then the screen started freezing

it wouldn't switch on

Did not work

Camera Quality8%█▃▇▇▆▆

Camera quality not the best

cheap camera in one

Plastic video camera

Charging6%▁▇▃▃█▅

FAQ

Common Kids Video Camera questions

Answered from the same tracked data.