Kids Projector
FailDemand is soft, at -26.8% this quarter, so Kids Projector is a Fail.
- Flapen Score
- 48 / 100Top 31% of 1,488 Electronics & Photo niches · +4 vs the category median of 4448
- Market size
- £155K/yr398K searches / yr
- 90-day growth
- -26.8%search demand this quarter
- Competition
- 55%top-5 click share · 15 brands · 27 sellers
Flapen Score
Kids Projector against its category
The dotted line is the Electronics & Photo average. Past it, Kids Projector is stronger. Inside it, weaker.
Market
The Kids Projector market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Projector 398K times last year and spent an estimated £155K. The top 5 brands take 72% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 398K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.
- Searches, last 12 months
- 398K
- Growth, 90 days vs prior 90
- -26.8%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £155Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- baby projector light52K searches a year
02 · Price
A sale here is worth £16.33.
Listings sell for £16.33 on average, from £9.78 to £28.20. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £16.33 that is £4K to £8K a year per listing.
- Average price
- £16.33inside the $15 to $100 sweet spot
- Price range
- £9.78–£28.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #53 within Portable Sound & Video. It carries 1,276 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 96%
- Out of stock, average day
- 12.9%
- Average rank
- #53in Portable Sound & Video
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,276per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Kids Projector products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sensory Toys Baby Toys 93 Lighting Mode Sensory Lights Dimmable+Timer+Remote Star Projector Baby Lights Projector 360Rotate Baby Night Light Kids Night Light Projector Baby Boy Gifts Baby Girl Gifts
- Price
- £17.46
- Rating
- 4.4/5
- Reviews
- 910
- Age
- 1y ago
PIKOY 360 Lights Galaxy Projector+15 White Noise Machine Bluetooth Birthday Gifts for Women 18th Birthday Gifts for Girls Gifts Boys Night Light Led Lights for Bedroom Decor Home Decoration Room Decor
- Price
- £20.75
- Rating
- 4.4/5
- Reviews
- 1,639
- Age
- 2y ago
Kids Night Light Projector 21 Sets of Films Night Lights for Kids Star Galaxy Projector Bedroom Ceiling Star Projector with 360 Rotating for Boys and Girls Birthday Christmas gift Room Decor
- Price
- £13.21
- Rating
- 3.8/5
- Reviews
- 83
- Age
- 1y ago
Fokky Galaxy Projector Remote Control 16 Colors+7 Brightness Sensory Lights Light Projector with 4 Dynamic Light Transitions for Bedroom Ceiling/Party/Game Rooms (Bright White)
- Price
- £11.73
- Rating
- 4.0/5
- Reviews
- 319
- Age
- 1y ago
Baby Light Projector Star Moon and Ocean Wave Sensory Projector Rotating Lights Rechargeable Sensory Lights for Girls Boys (White)
- Price
- £12.04
- Rating
- 4.1/5
- Reviews
- 1,074
- Age
- 6y ago
Trending
90-day click momentum
White Noise Machine Baby with Night Light Projector 30 Soothing Music& 31 Colour& 4 Films Sound Machine for Sleeping Timer+Remote+360Rotate Dimmable Kids Night Light Baby Shower Gifts|Sensory Toys
- Price
- £24.77
- Rating
- 4.4/5
- Reviews
- 913
- Age
- 8mo ago
Sensory Light Projector 15 White Noise Sound Machine Baby Sleep Soother
- Price
- £26.35
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 7mo ago
Swhily Baby Light Projector Star Moon and Ocean Wave Sensory Projector Rotating Lights Rechargeable Sensory Lights for Girls Boys (Pink)
- Price
- £12.32
- Rating
- 4.1/5
- Reviews
- 1,074
- Age
- 5y ago
COOLNIGHT Night Light Projector for Bedroom 93 Lighting & 3 Films Baby Sensory Lights 360 Rotate & Timer & Dimmable Star Projector Plug in Night Light Kids Light Up Sensory Toys for Autism
- Price
- £17.99
- Rating
- 4.4/5
- Reviews
- 910
- Age
- 1y ago
Baby Light Projector Star Moon and Ocean Wave Sensory Projector Rotating Lights Rechargeable Sensory Lights for Girls Boys (White)
- Price
- £12.04
- Rating
- 4.1/5
- Reviews
- 1,074
- Age
- 6y ago
Newest
by launch dateSensory Light Projector 15 White Noise Sound Machine Baby Sleep Soother
- Price
- £26.35
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 7mo ago
White Noise Machine Baby with Night Light Projector 30 Soothing Music& 31 Colour& 4 Films Sound Machine for Sleeping Timer+Remote+360Rotate Dimmable Kids Night Light Baby Shower Gifts|Sensory Toys
- Price
- £24.77
- Rating
- 4.4/5
- Reviews
- 913
- Age
- 8mo ago
Night Light Projector for Kids Rechargeable Sensory Light with 3 Films Mult-Lighting Modes Timer and Remote 360 Rotate Star Dinosaur Toys Night Light Projector for Bedroom & Baby Boy Girl Gifts
- Price
- £13.98
- Rating
- 4.2/5
- Reviews
- 176
- Age
- 10mo ago
Kids Night Light Projector 21 Sets of Films Night Lights for Kids Star Galaxy Projector Bedroom Ceiling Star Projector with 360 Rotating for Boys and Girls Birthday Christmas gift Room Decor
- Price
- £13.21
- Rating
- 3.8/5
- Reviews
- 83
- Age
- 1y ago
Astronaut Galaxy Projector Spaceman Light Projector with Timer Remote Control 360Adjustable Space Projectors Galaxy Star Projectors Starry Night Light for Bedroom Kids Adults Room Decor
- Price
- £13.23
- Rating
- 4.3/5
- Reviews
- 293
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
27
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
22%
- COOLNIGHT35%
- One Fire12%
- PIKOY11%
- iFunLong8%
- Fokky6%
- Swhily6%
Demand
Kids Projector search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Kids Projector search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby projector light52K/yr
- baby lights projector50K/yr
- kids projector41K/yr
- sensory lights for babies36K/yr
- baby sensory lights36K/yr
- baby night light projector26K/yr
- kids night light projector31K/yr
- baby projector24K/yr
- light projector baby17K/yr
- baby light projector13K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Projector
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke on first use
Broke after a week
Doesnt last
Doesnt turn on at all
Did not work
Never worked
Average quality
No quality control
Sub quality itw
Rattling noise
Loud clicking noise
Noisy
its stopped charging
won't charge
Doesnt charge
Love
its really bright
Its not too bright
Good lighting
It was also very clear quality
Good quality lamp
Excellent product
Good price
Worth it
Excellent value for money
The colours are bright
Colour are good
Colours are fantastic
Lovely sleep and wonderful
Helps sleeping
Helped me have a good sleep
Return
1.9% Return rate 12% Fixable by listing
Doesnt turn on at all
Did not work
Never worked
Very small and not bright
Not as bright as you think
Stars were not so bright
its stopped charging
won't charge
Doesnt charge
Average quality
No quality control
Sub quality itw
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Projector questions
Answered from the same tracked data.