Kids Headphones
MaybeReturns run at only 1.5% of orders. But the average product has 4,980 reviews to catch up to, so Kids Headphones is a Maybe.
- Flapen Score
- 55 / 100Top 10% of 1,488 Electronics & Photo niches · +11 vs the category median of 4455
- Market size
- £656K/yr1.5M searches / yr
- 90-day growth
- +48.4%search demand this quarter
- Competition
- 53%top-5 click share · 16 brands · 20 sellers
Flapen Score
Kids Headphones against its category
The dotted line is the Electronics & Photo average. Past it, Kids Headphones is stronger. Inside it, weaker.
Market
The Kids Headphones market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Headphones 1.5M times last year and spent an estimated £656K. The top 5 brands take 89% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +48.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £656K a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- +48.4%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £656Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- kids headphones433K searches a year
02 · Price
A sale here is worth £11.28.
Listings sell for £11.28 on average, from £5.43 to £20.30. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £11.28 that is £14K to £17K a year per listing.
- Average price
- £11.28under the $15 to $100 sweet spot
- Price range
- £5.43–£20.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £14K–£17K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #41 within Headphones, Earphones & Accessories. It carries 4,980 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #41in Headphones, Earphones & Accessories
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,980per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Kids Headphones products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
iClever BTH18 Kids Headphones Wireless with LED Lights 43H Playtime Travel
- Price
- £12.12
- Rating
- 4.7/5
- Reviews
- 4,695
- Age
- 3y ago
EarFun Kids Headphones Wireless Bluetooth 5.4 Headphone for Child with Mic 85/94dB Volume Limited Foldable Over Ear Hi-Fi Stereo Sound 40H Playtime Gifts for Girl Tablet/Phone/PC School/Travel
- Price
- £11.89
- Rating
- 4.6/5
- Reviews
- 3,455
- Age
- 3y ago
EarFun Kids Headphones Wired Headphones for Kids with Mic 85/94dB Volume Limit Sharing Function Stereo Sound Adjustable Headband Children Headphones for School/Travel/Tablet Blue Green
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 10,751
- Age
- 3y ago
iClever BTH22 Kids Headphones Wireless 60H Play Time for Toddler Travel
- Price
- £11.10
- Rating
- 4.5/5
- Reviews
- 2,807
- Age
- 2y ago
iClever HS26 Kids Headphones Wired 3.5mm Childrens Headphones for Kids
- Price
- £7.72
- Rating
- 4.6/5
- Reviews
- 3,446
- Age
- 2y ago
Trending
90-day click momentum
iClever BTH22 Kids Headphones Wireless 60H Play Time for Toddler Travel
- Price
- £11.16
- Rating
- 4.5/5
- Reviews
- 2,807
- Age
- 7mo ago
Usoun Kids Headphones Wired Headphones for Kids Over Ear with Microphone 85/94dB Volume Limiter Headphone for Kids Boys Girls Teens Children 3.5mm Wired Foldable Headphone for School/Tablet (Pink)
- Price
- £5.43
- Rating
- 4.1/5
- Reviews
- 85
- Age
- 6mo ago
Kids Ear Defenders - Noise Cancelling Headphones - Unicorn Dream
- Price
- £11.81
- Rating
- 4.7/5
- Reviews
- 5,775
- Age
- 3y ago
iClever HS26 Kids Headphones Wired 3.5mm Childrens Headphones for Kids
- Price
- £8.72
- Rating
- 4.6/5
- Reviews
- 3,446
- Age
- 2y ago
iClever HS26 Kids Headphones Wired 3.5mm Childrens Headphones for Kids
- Price
- £11.80
- Rating
- 4.6/5
- Reviews
- 3,446
- Age
- 1y ago
Newest
by launch dateUsoun Kids Headphones Wired Headphones for Kids Over Ear with Microphone 85/94dB Volume Limiter Headphone for Kids Boys Girls Teens Children 3.5mm Wired Foldable Headphone for School/Tablet (Pink)
- Price
- £5.43
- Rating
- 4.1/5
- Reviews
- 85
- Age
- 6mo ago
iClever BTH22 Kids Headphones Wireless 60H Play Time for Toddler Travel
- Price
- £11.16
- Rating
- 4.5/5
- Reviews
- 2,807
- Age
- 7mo ago
iClever BTH27 Toddler Headphones CPC Certified for 2+ Year Old Travle/iPad
- Price
- £17.85
- Rating
- 4.7/5
- Reviews
- 458
- Age
- 1y ago
iClever BTH12 Kids Headphones Wireless 85H Playtime with LED Lights Travel
- Price
- £20.30
- Rating
- 4.6/5
- Reviews
- 13,541
- Age
- 1y ago
AXFEE Bluetooth Kids Headphones LED Cat Ear Wired/Wireless Headphone Pink
- Price
- £8.28
- Rating
- 4.2/5
- Reviews
- 210
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
20
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
53%
Top 20: 86%
Open market
10%
- iClever57%
- EarFun24%
- Usoun3%
- Olyre3%
- Xunpuls2%
- awatrue1%
- Open — no brand owns it (10 brands, 10%)
Demand
Kids Headphones search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Kids Headphones search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids headphones433K/yr
- kids headphones wireless171K/yr
- headphones for kids90K/yr
- kids wireless headphones130K/yr
- toddler headphones80K/yr
- kids bluetooth headphones95K/yr
- kids headphones wired58K/yr
- wireless headphones kids78K/yr
- childrens headphones50K/yr
- toddler headphone11K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Headphones
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
doesn't last
Broke easily, repeatedly
Not durable
Sound quality is awful
The sound quality is not consistent
The audio keeps cutting out
Its hard to pair
Disconnects often
Not a great connection
cannot recharge
Dont keep charge
Not holding charge
Rubbish call quality though
Build quality feels a bit fragile
Poor quality
Love
Excellent value
Good value for money
Fair price
the sound is decent
Good Sound Quality
Good clear sound
I got this headphone for my son very good quality
the build quality is great
Good quality
Nice and comfortable
They are comfortable to wear
This headphone provides the comfort
Battery lasts well
Amazing battery life
Good battery
Return
1.5% Return rate 23% Fixable by listing
very small only for Kids or people with realy small heads
To large
Small
Its hard to pair
Disconnects often
Not a great connection
Sound quality is awful
The sound quality is not consistent
The audio keeps cutting out
Did not work
then suddenly stopped working
today they wouldnt turn off with a constant flashing blue light on
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Headphones questions
Answered from the same tracked data.