Kids Headphones
MaybeAn estimated 1.5% of orders come back. But the average product has 4,980 reviews to catch up to, so Kids Headphones is a Maybe.
- Flapen Score
- 55 / 100Top 10% of 1,488 Electronics & Photo niches · +11 vs the category median of 4455
- Market size
- £656K/yr1.5M searches / yr
- 90-day growth
- +48.4%search demand this quarter
- Competition
- 53%top-5 click share · 16 brands · 20 sellers
Flapen Score
Kids Headphones against its category
The dotted line is the Electronics & Photo average. Past it, Kids Headphones is stronger. Inside it, weaker.
Market
The Kids Headphones market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Headphones 1.5M times last year and spent an estimated £656K. The top 5 brands take 89% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +48.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £656K a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- +48.4%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £656Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- kids headphones433K searches a year
02 · Price
A sale here is worth £11.28.
Listings sell for £11.28 on average, from £5.43 to £20.30. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £11.28 that is £14K to £17K a year per listing.
- Average price
- £11.28under the $15 to $100 sweet spot
- Price range
- £5.43–£20.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £14K–£17K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #41 within Headphones, Earphones & Accessories. It carries 4,980 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #41in Headphones, Earphones & Accessories
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,980per listing
- Listings tracked
- 35
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Kids Headphones products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
iClever BTH18 Kids Headphones Wireless with LED Lights 43H Playtime Travel
- Price
- £12.12
- Rating
- 4.7/5
- Reviews
- 4,695
- Age
- 3y ago
EarFun Kids Headphones Wireless Bluetooth 5.4 Headphone for Child with Mic 85/94dB Volume Limited Foldable Over Ear Hi-Fi Stereo Sound 40H Playtime Gifts for Girl Tablet/Phone/PC School/Travel
- Price
- £11.89
- Rating
- 4.6/5
- Reviews
- 3,455
- Age
- 3y ago
EarFun Kids Headphones Wired Headphones for Kids with Mic 85/94dB Volume Limit Sharing Function Stereo Sound Adjustable Headband Children Headphones for School/Travel/Tablet Blue Green
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 10,751
- Age
- 3y ago
iClever BTH22 Kids Headphones Wireless 60H Play Time for Toddler Travel
- Price
- £11.10
- Rating
- 4.5/5
- Reviews
- 2,807
- Age
- 2y ago
iClever HS26 Kids Headphones Wired 3.5mm Childrens Headphones for Kids
- Price
- £7.72
- Rating
- 4.6/5
- Reviews
- 3,446
- Age
- 2y ago
Trending
estimated 90-day click momentum
iClever BTH22 Kids Headphones Wireless 60H Play Time for Toddler Travel
- Price
- £11.16
- Rating
- 4.5/5
- Reviews
- 2,807
- Age
- 7mo ago
Usoun Kids Headphones Wired Headphones for Kids Over Ear with Microphone 85/94dB Volume Limiter Headphone for Kids Boys Girls Teens Children 3.5mm Wired Foldable Headphone for School/Tablet (Pink)
- Price
- £5.43
- Rating
- 4.1/5
- Reviews
- 85
- Age
- 6mo ago
Kids Ear Defenders - Noise Cancelling Headphones - Unicorn Dream
- Price
- £11.81
- Rating
- 4.7/5
- Reviews
- 5,775
- Age
- 3y ago
iClever HS26 Kids Headphones Wired 3.5mm Childrens Headphones for Kids
- Price
- £8.72
- Rating
- 4.6/5
- Reviews
- 3,446
- Age
- 2y ago
iClever HS26 Kids Headphones Wired 3.5mm Childrens Headphones for Kids
- Price
- £11.80
- Rating
- 4.6/5
- Reviews
- 3,446
- Age
- 1y ago
Newest
by launch dateUsoun Kids Headphones Wired Headphones for Kids Over Ear with Microphone 85/94dB Volume Limiter Headphone for Kids Boys Girls Teens Children 3.5mm Wired Foldable Headphone for School/Tablet (Pink)
- Price
- £5.43
- Rating
- 4.1/5
- Reviews
- 85
- Age
- 6mo ago
iClever BTH22 Kids Headphones Wireless 60H Play Time for Toddler Travel
- Price
- £11.16
- Rating
- 4.5/5
- Reviews
- 2,807
- Age
- 7mo ago
iClever BTH27 Toddler Headphones CPC Certified for 2+ Year Old Travle/iPad
- Price
- £17.85
- Rating
- 4.7/5
- Reviews
- 458
- Age
- 1y ago
iClever BTH12 Kids Headphones Wireless 85H Playtime with LED Lights Travel
- Price
- £20.30
- Rating
- 4.6/5
- Reviews
- 13,541
- Age
- 1y ago
AXFEE Bluetooth Kids Headphones LED Cat Ear Wired/Wireless Headphone Pink
- Price
- £8.28
- Rating
- 4.2/5
- Reviews
- 210
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
20
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 86%
Open market
10%
- iClever57%
- EarFun24%
- Usoun3%
- Olyre3%
- Xunpuls2%
- awatrue1%
- Open — no brand owns it (10 brands, 10%)
Demand
Kids Headphones search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Kids Headphones search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kids headphones433K/yr
- kids headphones wireless171K/yr
- headphones for kids90K/yr
- kids wireless headphones130K/yr
- toddler headphones80K/yr
- kids bluetooth headphones95K/yr
- kids headphones wired58K/yr
- wireless headphones kids78K/yr
- childrens headphones50K/yr
- toddler headphone11K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Headphones
We read the reviews and the return reasons for every product selling here.
“doesn't last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Headphones questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data