Skip to content

Kids Fitbit for Boys

Fail

Shoppers spend only $0 a year here, so Kids Fitbit for Boys is a Fail.

Flapen Score
35
35 / 100
Ranks 1,267 of 1,488 Electronics & Photo niches · −9 vs the category median of 44
Market size
£0/yr4K searches / yr
90-day growth
+11.0%search demand this quarter
Competition
89%top-5 click share · 4 brands · 8 sellers

Flapen Score

Kids Fitbit for Boys against its category

The dotted line is the Electronics & Photo average. Past it, Kids Fitbit for Boys is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Fitbit for Boys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Fitbit for Boys 4K times last year and spent an estimated £0. All 4 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
+11.0%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
December14.5× the quietest month
Top search term
boys fitbit watch kids 8-153K searches a year

02 · Price

A sale here is worth £19.95.

Listings sell for £19.95 on average, from £11.37 to £28.52. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £19.95 that is £0 to £2K a year per listing.

Average price
£19.95inside the $15 to $100 sweet spot
Price range
£11.37–£28.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.3% of listings are out of stock. The average listing ranks #48 within Wearable Technology. It carries 724 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
25.3%
Average rank
#48in Wearable Technology
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
724per listing
Listings tracked
6

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Kids Fitbit for Boys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£01001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • BIGGERFIVE53%
  • Tikkers23%
  • kaacly13%
  • Tynggko11%

Demand

Kids Fitbit for Boys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 14.5×

Search terms

Top Kids Fitbit for Boys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys fitbit watch kids 8-153K/yr
  • kids fitbit for boys460/yr
  • fitbit kids boys603/yr
  • fitbit for kids boys 10-12272/yr

Reviews and returns

What reviews say buyers love and hate about Kids Fitbit for Boys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging16%−0.17

it wouldn't charge at all

In less than 6 months the charger has stopped working

Not charging

Durability14%−0.14

Broke on day 3 of wearing it

miss with working

stopped working after a few months

Quality-Overall10%−0.03

It is cheap for a reason

Poor quality

It is bad quality it is better to get an apple watch

Battery Life8%+0.60

also pity that none of the screens provided show the battery life

the first day he had it the battery died half way through the day

Battery life is around 3 days not 7 as advertised

Software/Application8%−0.08

in the end that plus the rubbish app made me decide to return

I am forced to pay to use it as there is no longer an app

You're paying for a device that is unusable without an app

Love

Ease Of Use17%+1.53

Easy to operate

Easy to use

Easy to use with the app

Battery Life13%+0.60

Battery lasts well

The battery life is good

Battery lasts about a week

Quality-Overall13%−0.03

Decent watch

Great quality

Very good watch

Value For Money9%+0.42

Worth the price

Excellent value for money

Good value

Advertised Vs Actual Product5%+0.42

Better than I expected

Does everything you'd expect

Did what it's meant to

Return

2.0% Return rate 14% Fixable by listing

Charging18%▄▄▃▄█▃

it wouldn't charge at all

In less than 6 months the charger has stopped working

Not charging

Functionality-Overall14%█▆▇▄▄▆

Did not work

Size-Overall11%▇▃▆█▄▆

Very big

Size small,

It is gigantic for small hands

Defective Material/Parts8%▂▂█▆█▄
Quality-Overall5%▃▄▅▅█▃

It is cheap for a reason

Poor quality

It is bad quality it is better to get an apple watch

FAQ

Common Kids Fitbit for Boys questions

Answered from the same tracked data.