Skip to content

Kids Fitbit for Boys

Fail

Shoppers spend an estimated $0 a year here, so Kids Fitbit for Boys is a Fail.

Flapen Score
35
35 / 100
Ranks 1,267 of 1,488 Electronics & Photo niches · −9 vs the category median of 44
Market size
£0/yr4K searches / yr
90-day growth
+11.0%search demand this quarter
Competition
89%top-5 click share · 4 brands · 8 sellers

Flapen Score

Kids Fitbit for Boys against its category

The dotted line is the Electronics & Photo average. Past it, Kids Fitbit for Boys is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Fitbit for Boys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Fitbit for Boys 4K times last year and spent an estimated £0. All 4 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
+11.0%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
December14.5× the quietest month
Top search term
boys fitbit watch kids 8-153K searches a year

02 · Price

A sale here is worth £19.95.

Listings sell for £19.95 on average, from £11.37 to £28.52. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £19.95 that is £0 to £2K a year per listing.

Average price
£19.95inside the $15 to $100 sweet spot
Price range
£11.37–£28.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.3% of listings are out of stock. The average listing ranks #48 within Wearable Technology. It carries 724 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
25.3%
Average rank
#48in Wearable Technology
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
724per listing
Listings tracked
6

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Kids Fitbit for Boys products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£01001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

8

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

89%

Top 20: 100%

Open market

0%

  • BIGGERFIVE53%
  • Tikkers23%
  • kaacly13%
  • Tynggko11%

Demand

Kids Fitbit for Boys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 14.5×

Search terms

Top Kids Fitbit for Boys search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • boys fitbit watch kids 8-153K/yr
  • kids fitbit for boys460/yr
  • fitbit kids boys603/yr
  • fitbit for kids boys 10-12272/yr

Reviews and returns

What reviews say buyers love and hate about Kids Fitbit for Boys

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
16%of negative reviews mention “Charging”
2.0%of orders come back
“it wouldn't charge at all”
A buyer, on “Charging”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kids Fitbit for Boys questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data