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Kids Fitbit

Fail

The top 5 brands take 98% of clicks, so Kids Fitbit is a Fail.

Flapen Score
46
46 / 100
Top 38% of 1,488 Electronics & Photo niches · +2 vs the category median of 44
Market size
£152K/yr214K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
45%top-5 click share · 8 brands · 21 sellers

Flapen Score

Kids Fitbit against its category

The dotted line is the Electronics & Photo average. Past it, Kids Fitbit is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Fitbit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Fitbit 214K times last year and spent an estimated £152K. The top 5 brands take 98% of clicks. Demand peaks in Feb–Mar–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
2.1%
Market size, estimated
£152Ka year
Peak month
March5.4× the quietest month
Top search term
kids fitbit66K searches a year

02 · Price

A sale here is worth £33.05.

Listings sell for £33.05 on average, from £7.40 to £107.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £33.05 that is £0 to £3K a year per listing.

Average price
£33.05inside the $15 to $100 sweet spot
Price range
£7.40–£107.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 28.0% of listings are out of stock. The average listing ranks #87 within Wearable Technology. It carries 4,065 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
94%
Out of stock, average day
28.0%
Average rank
#87in Wearable Technology
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,065per listing
Listings tracked
35

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
28 months

Products

Top Kids Fitbit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

21

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

45%

Top 20: 88%

Open market

1%

  • BIGGERFIVE64%
  • Fitbit24%
  • Tikkers6%
  • Enjiror3%
  • GRV1%
  • 3DActive1%
  • Open — no brand owns it (2 brands, 1%)

Demand

Kids Fitbit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Kids Fitbit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids fitbit66K/yr
  • biggerfive kids smart watch29K/yr
  • fitbit kids41K/yr
  • kids fitbit watch14K/yr
  • fitbit for kids15K/yr
  • fitbit ace lte for kids10K/yr
  • fit bitwatches kids11K/yr
  • biggerfive5K/yr
  • fit bit kids7K/yr
  • fitbit kids watch8K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Fitbit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.25

Easily breakable

didnt last

Broke after awhile

Charging15%−0.18

Not charging

it didn't charge

Difficult to charge

Functionality-Overall10%−0.12

it just stopped working

Did not work

Cant do anything with it

Quality-Overall9%+0.20

Cheap and unreliable

it isnt made well at all

Poor quality

Battery Life8%+0.55

Poor battery life

Short battery life

First two days the battery does not last half a day

Love

Quality-Overall15%+0.20

Good quality

Very good watch

This is a decent quality childs smart watch

Battery Life12%+0.55

battery life lasts for a long time

Excellent battery life

Battery lasts well

Ease Of Use11%+0.93

Easy to use

easy to navigate

Easy to set up and use

Value For Money7%+0.37

Great value

Good for the price

Good price point

Advertised Vs Actual Product6%+0.41

Better than I expected

As described

Does what it says

Return

3.0% Return rate 18% Fixable by listing

Charging18%▇▅▅▆█▅

Not charging

it didn't charge

Difficult to charge

Functionality-Overall15%▆█▇▆▅█

it just stopped working

Did not work

Cant do anything with it

Size-Overall10%▆▃▆▆▅█
Connectivity-Overall8%▇█▇▄▆▄
Compatibility-Overall4%▅▅▄█▃▅

FAQ

Common Kids Fitbit questions

Answered from the same tracked data.