Skip to content

Kids Fitbit

Fail

The top 5 brands take 98% of clicks, so Kids Fitbit is a Fail.

Flapen Score
46
46 / 100
Top 38% of 1,488 Electronics & Photo niches · +2 vs the category median of 44
Market size
£152K/yr214K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
45%top-5 click share · 8 brands · 21 sellers

Flapen Score

Kids Fitbit against its category

The dotted line is the Electronics & Photo average. Past it, Kids Fitbit is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Fitbit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Fitbit 214K times last year and spent an estimated £152K. The top 5 brands take 98% of clicks. Demand peaks in Feb–Mar–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
2.1%
Market size, estimated
£152Ka year
Peak month
March5.4× the quietest month
Top search term
kids fitbit66K searches a year

02 · Price

A sale here is worth £33.05.

Listings sell for £33.05 on average, from £7.40 to £107.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £33.05 that is £0 to £3K a year per listing.

Average price
£33.05inside the $15 to $100 sweet spot
Price range
£7.40–£107.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 28.0% of listings are out of stock. The average listing ranks #87 within Wearable Technology. It carries 4,065 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
94%
Out of stock, average day
28.0%
Average rank
#87in Wearable Technology
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,065per listing
Listings tracked
35

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
28 months

Products

Top Kids Fitbit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

21

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 88%

Open market

1%

  • BIGGERFIVE64%
  • Fitbit24%
  • Tikkers6%
  • Enjiror3%
  • GRV1%
  • 3DActive1%
  • Open — no brand owns it (2 brands, 1%)

Demand

Kids Fitbit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Kids Fitbit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kids fitbit66K/yr
  • biggerfive kids smart watch29K/yr
  • fitbit kids41K/yr
  • kids fitbit watch14K/yr
  • fitbit for kids15K/yr
  • fitbit ace lte for kids10K/yr
  • fit bitwatches kids11K/yr
  • biggerfive5K/yr
  • fit bit kids7K/yr
  • fitbit kids watch8K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Fitbit

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Durability”
3.0%of orders come back
“Easily breakable”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Kids Fitbit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data