Kids Fitbit
FailThe top 5 brands take 98% of clicks, so Kids Fitbit is a Fail.
- Flapen Score
- 46 / 100Top 38% of 1,488 Electronics & Photo niches · +2 vs the category median of 4446
- Market size
- £152K/yr214K searches / yr
- 90-day growth
- +4.9%search demand this quarter
- Competition
- 45%top-5 click share · 8 brands · 21 sellers
Flapen Score
Kids Fitbit against its category
The dotted line is the Electronics & Photo average. Past it, Kids Fitbit is stronger. Inside it, weaker.
Market
The Kids Fitbit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Fitbit 214K times last year and spent an estimated £152K. The top 5 brands take 98% of clicks. Demand peaks in Feb–Mar–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.
- Searches, last 12 months
- 214K
- Growth, 90 days vs prior 90
- +4.9%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £152Ka year
- Peak month
- March5.4× the quietest month
- Top search term
- kids fitbit66K searches a year
02 · Price
A sale here is worth £33.05.
Listings sell for £33.05 on average, from £7.40 to £107.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £33.05 that is £0 to £3K a year per listing.
- Average price
- £33.05inside the $15 to $100 sweet spot
- Price range
- £7.40–£107.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 3.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 28.0% of listings are out of stock. The average listing ranks #87 within Wearable Technology. It carries 4,065 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 94%
- Out of stock, average day
- 28.0%
- Average rank
- #87in Wearable Technology
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,065per listing
- Listings tracked
- 35
04 · Newcomers
4 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Kids Fitbit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BIGGERFIVE Vigor 3 Kids Fitness Tracker Watch AMOLED Screen No App or Phone Needed 3ATM Waterproof Heart Rate & Sleep Monitor Pedometer & Step Counter Smart Watch for Boys Girls Ages 5-15 (Blue)
- Price
- £28.23
- Rating
- 4.4/5
- Reviews
- 753
- Age
- 10mo ago

Google Fitbit Inspire 3 Activity Tracker with 6-months Premium Membership Included up to 10 days battery life and Daily Readiness Score Black/Lilac Bliss
- Price
- £54.77
- Rating
- 4.3/5
- Reviews
- 11,206
- Age
- 3y ago

BIGGERFIVE Kids Smart Watch 1.8 Fitness Watch Pedometer Heart Rate IP68 Waterproof Sleep Tracker Calorie Step Counter 5 Puzzle Games with/without APP for Girls Boys Teens 5-16 Nylon
- Price
- £26.27
- Rating
- 4.4/5
- Reviews
- 2,229
- Age
- 1y ago

BIGGERFIVE Kids Smart Watch 1.8 Fitness Watch Pedometer Heart Rate Sleep Tracker IP68 Waterproof Calorie Step Counter Puzzle Games with/without APP for Girls Boys Teens 5-16 Blue
- Price
- £26.25
- Rating
- 4.3/5
- Reviews
- 3,539
- Age
- 1y ago

BIGGERFIVE Vigor 2 L Kids Fitness Tracker Watch for Boys Girls Ages 5-15 Activity Tracker Heart Rate Sleep Monitor IP68 Waterproof Pedometer Calorie Step Counter Watch Lilac
- Price
- £23.44
- Rating
- 4.0/5
- Reviews
- 1,660
- Age
- 2y ago
Trending
estimated 90-day click momentum
BIGGERFIVE Vigor Fitness Tracker Watch for Kids Girls Boys Ages 5-15 Activity Tracker Pedometer Heart Rate Sleep Monitor IP68 Waterproof Calorie Step Counter Watch with Alarm Clock (C Black)
- Price
- £22.42
- Rating
- 4.1/5
- Reviews
- 13,376
- Age
- 3y ago

Fitbit Unisex Youth Ace 2 Activity Tracker for Kids Purple One Size
- Price
- £107.50
- Rating
- 4.7/5
- Reviews
- 19,278
- Age
- 7y ago

Fitbit Ace 3 Activity Tracker for Kids with Animated Clock Faces Up to 8 days battery life & water resistant up to 50 m Blue/Green
- Price
- £80.03
- Rating
- 4.2/5
- Reviews
- 9,702
- Age
- 5y ago

Fitbit Ace 3 Activity Tracker for Kids with Animated Clock Faces Up to 8 days battery life & water resistant up to 50 m Minions Yellow
- Price
- £65.27
- Rating
- 4.2/5
- Reviews
- 9,702
- Age
- 5y ago

Fitness Activity Trackers with All-Day Heart Rate Blood Pressure Blood Oxygen Sleep Monitoring Step Running Calorie Counter IP67 Waterproof Pedometer Sports Watch for Women Men Kids Seniors Black
- Price
- £7.40
- Rating
- 2.6/5
- Reviews
- 36
- Age
- 1y ago
Newest
by launch date
BIGGERFIVE Kids Smart Watch No Phone Needed 1.8 Amoled Fitness watch Pedometer Heart Rate Sleep Tracker 30m Waterproof Step Counter Puzzle Games 100+ Dials Gifts for Boys Girls 5-16 Black
- Price
- £35.00
- Rating
- 4.5/5
- Reviews
- 359
- Age
- 9mo ago

BIGGERFIVE Vigor 3 Kids Fitness Tracker Watch AMOLED Screen No App or Phone Needed 3ATM Waterproof Heart Rate & Sleep Monitor Pedometer & Step Counter Smart Watch for Boys Girls Ages 5-15 (Blue)
- Price
- £28.23
- Rating
- 4.4/5
- Reviews
- 753
- Age
- 10mo ago

BIGGERFIVE Vigor 3 Kids Fitness Tracker Watch AMOLED Screen No App or Phone Needed 3ATM Waterproof Heart Rate & Sleep Monitor Pedometer & Step Counter Smart Watch for Girls Ages 5-15 (Lilac)
- Price
- £28.28
- Rating
- 4.4/5
- Reviews
- 753
- Age
- 10mo ago

BIGGERFIVE Vigor 3 Kids Fitness Tracker Watch AMOLED Screen No App or Phone Needed 3ATM Waterproof Heart Rate & Sleep Monitor Pedometer & Step Counter Smart Watch for Boys Girls Ages 5-15 (Black)
- Price
- £28.52
- Rating
- 4.4/5
- Reviews
- 753
- Age
- 10mo ago

Fitness Activity Trackers with All-Day Heart Rate Blood Pressure Blood Oxygen Sleep Monitoring Step Running Calorie Counter IP67 Waterproof Pedometer Sports Watch for Women Men Kids Seniors Pink
- Price
- £8.08
- Rating
- 2.7/5
- Reviews
- 45
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
21
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 88%
Open market
1%
- BIGGERFIVE64%
- Fitbit24%
- Tikkers6%
- Enjiror3%
- GRV1%
- 3DActive1%
- Open — no brand owns it (2 brands, 1%)
Demand
Kids Fitbit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Dec · busiest ÷ quietest = 5.4×
Search terms
Top Kids Fitbit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kids fitbit66K/yr
- biggerfive kids smart watch29K/yr
- fitbit kids41K/yr
- kids fitbit watch14K/yr
- fitbit for kids15K/yr
- fitbit ace lte for kids10K/yr
- fit bitwatches kids11K/yr
- biggerfive5K/yr
- fit bit kids7K/yr
- fitbit kids watch8K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Fitbit
We read the reviews and the return reasons for every product selling here.
“Easily breakable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Fitbit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









