Kids Earbuds
FailShoppers spend only $60K a year here, so Kids Earbuds is a Fail.
- Flapen Score
- 48 / 100Top 31% of 1,488 Electronics & Photo niches · +4 vs the category median of 4448
- Market size
- £60K/yr144K searches / yr
- 90-day growth
- -4.2%search demand this quarter
- Competition
- 45%top-5 click share · 30 brands · 132 sellers
Flapen Score
Kids Earbuds against its category
The dotted line is the Electronics & Photo average. Past it, Kids Earbuds is stronger. Inside it, weaker.
Market
The Kids Earbuds market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Earbuds 144K times last year and spent an estimated £60K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 144K
- Growth, 90 days vs prior 90
- -4.2%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £60Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- kids earbuds37K searches a year
02 · Price
A sale here is worth £15.65.
Listings sell for £15.65 on average, from £6.54 to £23.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.65 that is £0 to £2K a year per listing.
- Average price
- £15.65inside the $15 to $100 sweet spot
- Price range
- £6.54–£23.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #355 within Headphones, Earphones & Accessories. It carries 9,880 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 91%
- Out of stock, average day
- 17.0%
- Average rank
- #355in Headphones, Earphones & Accessories
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,880per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 4 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Kids Earbuds products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Belkin SoundForm Nano 2 Bluetooth Earbuds for Kids with Built-in Microphone 28H Battery Life Safe 85dB Volume IPX5 Water Resistance - Kids Bluetooth Earbuds for iPhone iPad Galaxy & More - Blue
- Price
- £18.00
- Rating
- 4.1/5
- Reviews
- 1,078
- Age
- 2y ago
Belkin SoundForm Nano 2 Bluetooth Earbuds for Kids with Built-in Microphone 28H Battery Life Safe 85dB Volume IPX5 Water Resistance - Kids Bluetooth Earbuds for iPhone iPad Galaxy & More - Pink
- Price
- £18.45
- Rating
- 4.1/5
- Reviews
- 1,078
- Age
- 2y ago
AMAFACE Kids Wireless Earbuds Bluetooth 5.3 in Ear Headphones with Dual Mic Cute Panda Design HiFi Stereo Lightweight Earphones for children Earphones with Mini Portable Charging Case
- Price
- £16.22
- Rating
- 4.3/5
- Reviews
- 2,735
- Age
- 4y ago
Belkin SoundForm Nano 2 Bluetooth Earbuds for Kids with Built-in Microphone 28H Battery Life Safe 85dB Volume IPX5 Water Resistance - Kids Bluetooth Earbuds for iPhone iPad Galaxy & More -White
- Price
- £19.05
- Rating
- 4.1/5
- Reviews
- 1,078
- Age
- 2y ago
soundcore by Anker P20i True Wireless Earbuds 10mm Drivers with Big Bass Bluetooth 5.3 30H Long Playtime IPX5 Water-Resistant 2 Mics for AI Clear Calls 22 Preset EQs Customization via App
- Price
- £14.05
- Rating
- 4.3/5
- Reviews
- 111,449
- Age
- 3y ago
Trending
90-day click momentum
Ear Buds Wireless Earbuds Bluetooth Headphones 5.4 with 4 ENC Noise Cancelling Mic 48H Playtime LED Display IPX7 Waterproof Deep Bass Stereo Headphones Wireless for Running Gym & Gaming Black
- Price
- £14.85
- Rating
- 4.6/5
- Reviews
- 929
- Age
- 5mo ago
Ttbesmi Cute Kids True Wireless Earbuds Girls Ear Buds for Kids for School Earphones with Case for iPhone Android Kawaii Headphones Kid Bluetooht Earbuds for Small Ear Canals Women
- Price
- £12.31
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 1y ago
Pink Wireless Earbuds Bluetooth In Ear Headphone with Microphone Comfort&Lightweight Earbud with Noise Cancellation 3D Surround Stereo Long Life Portable Mini Charging Case(S/M/L earctips)
- Price
- £18.18
- Rating
- 4.3/5
- Reviews
- 2,735
- Age
- 4y ago
JLab Go Air Pop+ True Wireless Earbuds with Mic - Bluetooth Lilac
- Price
- £16.30
- Rating
- 4.3/5
- Reviews
- 48,263
- Age
- 2y ago
LEXIBOOK Disney Stitch Wireless Earbuds HPBT05D
- Price
- £20.67
- Rating
- 4.3/5
- Reviews
- 286
- Age
- 1y ago
Newest
by launch dateEar Buds Wireless Earbuds Bluetooth Headphones 5.4 with 4 ENC Noise Cancelling Mic 48H Playtime LED Display IPX7 Waterproof Deep Bass Stereo Headphones Wireless for Running Gym & Gaming Black
- Price
- £14.85
- Rating
- 4.6/5
- Reviews
- 929
- Age
- 5mo ago
iLove Wireless Earbuds Bluetooth 5.4 Headphones in Ear with Charging Case HiFi Stereo Sound IPX8 Waterproof Earphones 48H Playtime Touch Control Wireless Headphones for iOS/iPhone/Android
- Price
- £9.51
- Rating
- 4.8/5
- Reviews
- 1,291
- Age
- 10mo ago
Ttbesmi Cute Pink Wireless Earbuds for Girls Kids Headphones for School Earbuds with Case for iPhone Android Kawaii Kids Headphones with Bluetooth for Small Ear Canals
- Price
- £12.49
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 1y ago
Ttbesmi Cute Kids True Wireless Earbuds Girls Ear Buds for Kids for School Earphones with Case for iPhone Android Kawaii Headphones Kid Bluetooht Earbuds for Small Ear Canals Women
- Price
- £12.31
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 1y ago
Awaiymi 2Pack Cute Kids Earbuds Wireless Waterproof 36H Playtime Adults Earbud Bluetooth 5.3 Touch Control Kids Adults Wireless Ear Buds with Charging Case for Gifts
- Price
- £21.48
- Rating
- 4.1/5
- Reviews
- 47
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
30 rising
Sellers
132
Top-5 brand share
63%
Top 20: 94%
Top-5 click share
45%
Top 20: 80%
Open market
32%
- Belkin30%
- AMAFACE13%
- COOTIMOCK9%
- soundcore7%
- Ttbesmi5%
- Instiwitt4%
Demand
Kids Earbuds search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Kids Earbuds search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids earbuds37K/yr
- kids airpods20K/yr
- kids ear buds11K/yr
- kids wireless earbuds13K/yr
- kids ear pods11K/yr
- airpods for kids8K/yr
- ear buds for kids7K/yr
- kids in ear headphones6K/yr
- kids earbuds wireless6K/yr
- earbuds for kids7K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Earbuds
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
constantly disconnects
Connection Issues
Disconnects often
broke after a week
Didnt last
Fall apart easily
average sound
Not loud enough
Bad sound
again quality is cheap
Rubbish quality
Bad quality
suddenly stopped charging
Wont even charge
will not charge
Love
The build quality is excellent
Amazing Quality
Great build quality
Amazing sound
Clear sound
Beautiful sound
Value for money
Affordable price
Great headphones for price
Amazing battery life
Good battery
Battery lasts a long time
Easy to use easy to charge
Quick charging
Charges well
Return
2.1% Return rate 13% Fixable by listing
constantly disconnects
Connection Issues
Disconnects often
Not working properly
Stopped working
Didn't work
average sound
Not loud enough
Bad sound
suddenly stopped charging
Wont even charge
will not charge
Thought they would be smaller
the fit is not great
A bit big for kids
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Disposable Cameras Multipack
£2.4M/yr+56.2%
Magsafe Charger
£1.4M/yr-13.4%
Wireless Power Bank
£1.8M/yr+22.5%
Spy Camera
£762K/yr-2.8%
Solar Power Bank
£716K/yr+5.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Earbuds questions
Answered from the same tracked data.