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Keychain Camera

Fail

The top 5 brands take 100% of clicks, so Keychain Camera is a Fail.

Flapen Score
44
44 / 100
Ranks 708 of 1,488 Electronics & Photo niches · on the category median
Market size
£388K/yr275K searches / yr
90-day growth
+11.9%search demand this quarter
Competition
94%top-5 click share · 4 brands · 16 sellers

Flapen Score

Keychain Camera against its category

The dotted line is the Electronics & Photo average. Past it, Keychain Camera is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keychain Camera market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Keychain Camera 275K times last year and spent an estimated £388K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £388K a year.

Searches, last 12 months
275K
Growth, 90 days vs prior 90
+11.9%
Conversion, latest week
3.8%
Market size, estimated
£388Ka year
Top search term
kodak charmera keychain digital camera83K searches a year

02 · Price

A sale here is worth £36.97.

Listings sell for £36.97 on average, from £6.67 to £165.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 2,500 to 3,000 of them. At £36.97 that is £92K to £111K a year per listing.

Average price
£36.97inside the $15 to $100 sweet spot
Price range
£6.67–£165.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
2,500–3,000
Revenue per listing a year
£92K–£111K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Camera & Photo. It carries 1,021 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#41in Camera & Photo
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,021per listing
Listings tracked
7

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
21 months

Products

Top Keychain Camera products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£58K£116K£175K£233K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • KODAK86%
  • Canal Toys7%
  • PAIYULE4%
  • Generic3%

Demand

Keychain Camera search demand

Weekly searches over the year. Pick a range.

6K4KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Keychain Camera search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kodak charmera keychain digital camera83K/yr
  • kodak charmera40K/yr
  • keychain camera23K/yr
  • charmera19K/yr
  • kodak keychain camera18K/yr
  • kodak camera keychain13K/yr
  • mini camera keychain10K/yr
  • kodak mini camera8K/yr
  • keyring camera10K/yr
  • camera keychain12K/yr

Reviews and returns

What reviews say buyers love and hate about Keychain Camera

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall17%−0.25

This camera did not work

Doesnt work

not functional and not worth £30

Quality-Overall10%−0.04

Poor quality/ arrived broken

The quality is shocking

Absolutely rubbish quality

Value For Money8%−0.05

Waste of money

a little expensive by the way

Overpriced at £30 so not sure why it's gone up even more

Size-Overall7%+0.76

Its very, very small

Tiny kodak

Compatibility-Overall5%+0.35

not compatible with phillips 16gb memory card

this camera is not compatible with the Phillips 16GB SD card

Love

Fun/Entertainment Experience23%+1.40

Great for a toy camera, really fun

Really fun little gadget

So much fun

Advertised Vs Actual Product12%+0.43

Exactly what I wanted

Better than i thought

Just as expected

Image/Picture Clarity11%+0.26

it actually takes quite good pictures

Makes travel photography exciting again

Are the pictures great quality

Ease Of Use10%+0.92

Easy to use

its been very easy to do

It's easy enough to use once you understand the buttons

Quality-Overall10%−0.04

Christmas presents however it's really good well made

- Very high build quality

Quality seems decent enough for the price

Return

1.7% Return rate 30% Fixable by listing

Color11%▆▇▃▃█▆
Functionality-Overall11%█▂██▃▇

This camera did not work

Doesnt work

not functional and not worth £30

Camera Quality10%▄▆▆▄▃█
Image/Picture Clarity10%▅█▅▄▃▃

The image quality is bad, you will need to use enhancing tools or AI to get something semi-decent and useable,

That said, the image quality is very basic and not something youd rely on for proper photos

hard to see the images

Quality-Overall7%█▇▇▆▄▄

Poor quality/ arrived broken

The quality is shocking

Absolutely rubbish quality

FAQ

Common Keychain Camera questions

Answered from the same tracked data.