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Key Finder

Maybe

The products selling today average only 4.0★. But shoppers spend only $53K a year here, so Key Finder is a Maybe.

Flapen Score
50
50 / 100
Top 23% of 1,488 Electronics & Photo niches · +6 vs the category median of 44
Market size
£53K/yr97K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
45%top-5 click share · 14 brands · 32 sellers

Flapen Score

Key Finder against its category

The dotted line is the Electronics & Photo average. Past it, Key Finder is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Key Finder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Key Finder 97K times last year and spent an estimated £53K. The top 5 brands take 76% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
4.6%
Market size, estimated
£53Ka year
Peak month
December5.7× the quietest month
Top search term
key finder locator with sound40K searches a year

02 · Price

A sale here is worth £11.91.

Listings sell for £11.91 on average, from £3.93 to £24.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.91 that is £1K to £3K a year per listing.

Average price
£11.91under the $15 to $100 sweet spot
Price range
£3.93–£24.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #88 within GPS, Finders & Accessories. It carries 2,419 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#88in GPS, Finders & Accessories
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,419per listing
Listings tracked
29

04 · Newcomers

Amazon counts 4 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
28 months

Products

Top Key Finder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

32

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

45%

Top 20: 91%

Open market

16%

  • Esky25%
  • Generic18%
  • A-SZCXTOP12%
  • Reyke10%
  • HH-Tech10%
  • Jegoteer8%
  • Open — no brand owns it (8 brands, 16%)

Demand

Key Finder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Key Finder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • key finder locator with sound40K/yr
  • whistle key finder13K/yr
  • remote control finder8K/yr
  • car key finder6K/yr
  • key finders that make noise4K/yr
  • remote finder7K/yr
  • key finders4K/yr
  • phone finder6K/yr
  • lost key finder4K/yr
  • key alarm to find keys3K/yr

Reviews and returns

What reviews say buyers love and hate about Key Finder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall10%−0.15

Doesnt work properly

Very ineffective

Doesn't work

Battery Life9%−0.07

with poor battery life

Battery dead

Low battery life

Durability8%−0.14

it fell out after a few days of use

One failed after 2 months

Fell apart

GPS8%−0.04

Not true GPS

Not a GPS tracker

Doesnt give the exact location

Connectivity-Overall7%−0.06

Connection issues

Difficult to make the connection

needs reconnecting every time

Love

Assembly/Installation13%+1.46

Setup was quick

Easy set up

Ease of installation

Value For Money13%+0.57

Excellent value

Reasonable price

Good price

Quality-Overall11%+0.45

Good quality

The build quality feels solid

Overall, they deliver excellent reliability, accuracy, and ease of use, a smart investment that looks as good as it works

Ease Of Use9%+1.01

Ease of use

Easy to Set Up

Very handy

GPS8%−0.04

Great tracker

Tracking is quite accurate

Tracking is good

Return

1.6% Return rate 11% Fixable by listing

Functionality-Overall23%█▇▇▆▄▅

Doesnt work properly

Very ineffective

Doesn't work

Compatibility-Overall18%▃▆▅▆█▆

Not compatible

Wouldn't work on my phone

Despite ensuring that Bluetooth, Two-factor authentication and FindMy were turned on, it proved impossible to pair them to our iPhones, the devices just didnt show up on the pairing page

Connectivity-Overall18%▆▅▆███

Connection issues

Difficult to make the connection

needs reconnecting every time

Size-Overall7%▁▅▂▅▅█

leading me to wonder if they could have been made a little smaller

its just the fobs were bigger than I thought

only slightly larger

GPS6%▁▇█▇▇▄

Not true GPS

Not a GPS tracker

Doesnt give the exact location

FAQ

Common Key Finder questions

Answered from the same tracked data.