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Juul Pods

Fail

Shoppers spend only $1K a year here, so Juul Pods is a Fail.

Flapen Score
31
31 / 100
Ranks 1,398 of 1,488 Electronics & Photo niches · −13 vs the category median of 44
Market size
£1K/yr48K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
93%top-5 click share · 6 brands · 10 sellers

Flapen Score

Juul Pods against its category

The dotted line is the Electronics & Photo average. Past it, Juul Pods is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Juul Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Juul Pods 48K times last year and spent an estimated £1K. The top 5 brands take 93% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
0.4%
Market size, estimated
£1Ka year
Peak month
September1.5× the quietest month
Top search term
juul19K searches a year

02 · Price

A sale here is worth £7.93.

Listings sell for £7.93 on average, from £3.54 to £15.53. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £7.93 that is £0 to £793 a year per listing.

Average price
£7.93under the $15 to $100 sweet spot
Price range
£3.54–£15.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£793
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.1% of listings are out of stock. The average listing ranks #255 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 53 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
25.1%
Average rank
#255in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
53per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Juul Pods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£216£433£649£866101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

10

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • vaportown45%
  • VAPORESSO15%
  • VYKO12%
  • Jucce E-liquids11%
  • Survival Boyz10%
  • Wolfteeth7%
  • Open — no brand owns it (0%)

Demand

Juul Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Juul Pods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • juul19K/yr
  • juul 2 pods6K/yr
  • juul 26K/yr
  • juul pods4K/yr
  • juul vape2K/yr
  • juul starter kit1K/yr
  • juul pods refillable2K/yr
  • juul device1K/yr
  • jull1K/yr
  • juul2544/yr

Reviews and returns

What reviews say buyers love and hate about Juul Pods

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting50%−0.33

No charging cable or instructions in box

Charging50%−0.33

Charging cable missing

Love

Value For Money67%+3.68

Decent price

Very good value for money

Quality-Overall33%+1.23

I was happy with the quality

Return

0.8% Return rate 21% Fixable by listing

Functionality-Overall42%▇▇█▅▄▅
Charging18%█▁▄▆▁▃

Charging cable missing

Size-Overall11%▁█▁▆▁▁
Advertised Vs Actual Product11%▁▁▁▁█▁
Defective Material/Parts8%▁▁█▁▁▇

FAQ

Common Juul Pods questions

Answered from the same tracked data.