Jewellery Cleaning Cloth
FailPrices span $2.89–$8.35, mostly outside the sweet spot, so Jewellery Cleaning Cloth is a Fail.
- Flapen Score
- 47 / 100Top 35% of 1,488 Electronics & Photo niches · +3 vs the category median of 4447
- Market size
- £50K/yr72K searches / yr
- 90-day growth
- +2.2%search demand this quarter
- Competition
- 62%top-5 click share · 16 brands · 94 sellers
Flapen Score
Jewellery Cleaning Cloth against its category
The dotted line is the Electronics & Photo average. Past it, Jewellery Cleaning Cloth is stronger. Inside it, weaker.
Market
The Jewellery Cleaning Cloth market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jewellery Cleaning Cloth 72K times last year and spent an estimated £50K. The top 5 brands take 66% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
13.8% of searches ended in a purchase last week.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- +2.2%
- Conversion, latest week
- 13.8%
- Market size, estimated
- £50Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- jewellery cleaning cloth18K searches a year
02 · Price
A sale here is worth £5.04.
Listings sell for £5.04 on average, from £2.89 to £8.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £5.04 that is £1K to £3K a year per listing.
- Average price
- £5.04under the $15 to $100 sweet spot
- Price range
- £2.89–£8.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #117 within Home Cinema, TV & Video. It carries 1,157 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 4.5%
- Average rank
- #117in Home Cinema, TV & Video
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,157per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Jewellery Cleaning Cloth products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Goddards Cloth Silver Blue One Size
- Price
- £3.55
- Rating
- 4.6/5
- Reviews
- 6,427
- Age
- 9y ago
Hagerty Gold Cloth 30 x 36 cm - A116016 Packaging May Vary
- Price
- £4.95
- Rating
- 4.5/5
- Reviews
- 2,801
- Age
- 10y ago
Jewelry Cleaning and Polishing Cloth Set Silver Cleaning Cloth for Jewellery for Dust and Rust Remover Restore Shine for Gold Silver and Platinum Jewelry
- Price
- £5.01
- Rating
- 4.5/5
- Reviews
- 987
- Age
- 4y ago
Cape Cod Metal Polishing Cloths Reusable Anti-Tarnish Cleaning Wipes for Fine Metals Watches & Jewellery Restores Shine on Silver Gold Brass Copper & Stainless Steel Vanilla Scent
- Price
- £5.15
- Rating
- 4.5/5
- Reviews
- 2,662
- Age
- 12y ago
Town Talk Gold Polishing Cloth 12 × 17 cm | Restores Shine to Gold Jewellery & Platinum | 100% Cotton
- Price
- £4.48
- Rating
- 4.5/5
- Reviews
- 731
- Age
- 18y ago
Trending
90-day click momentum
50Pcs Jewelry Cleaning Cloths Soft Silver Polishing Cloth Silver Cleaning Cloth for Jewellery Reusable Double Sided Silvers Jewellery Cleaner Cloths for Gold Silvers Diamond Watches (8 * 8cm)
- Price
- £5.04
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 9mo ago
3 Pcs Silver Polishing Cloths Large Dual-Layer 25x32CM Jewellery Cleaning Cloth Reusable Tarnish Remover for Silver Gold & Platinum Double-Sided Silver Cloth for Rings Coins Watches & Silverware
- Price
- £4.19
- Rating
- 4.6/5
- Reviews
- 238
- Age
- 9mo ago
30-Pack Jewelry Polishing Cloths for Gold Silver & Precious Metals
- Price
- £3.16
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 11mo ago
Ever Dazzle Jewellery Cleaning Cloths for Silver Gold Platimum and Gemstones - 2 pack
- Price
- £2.89
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 1y ago
Town Talk Gold Polishing Cloth 12 × 17 cm | Restores Shine to Gold Jewellery & Platinum | 100% Cotton
- Price
- £4.48
- Rating
- 4.5/5
- Reviews
- 731
- Age
- 18y ago
Newest
by launch date50Pcs Jewelry Cleaning Cloths Soft Silver Polishing Cloth Silver Cleaning Cloth for Jewellery Reusable Double Sided Silvers Jewellery Cleaner Cloths for Gold Silvers Diamond Watches (8 * 8cm)
- Price
- £5.04
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 9mo ago
3 Pcs Silver Polishing Cloths Large Dual-Layer 25x32CM Jewellery Cleaning Cloth Reusable Tarnish Remover for Silver Gold & Platinum Double-Sided Silver Cloth for Rings Coins Watches & Silverware
- Price
- £4.19
- Rating
- 4.6/5
- Reviews
- 238
- Age
- 9mo ago
Silver Polishing Cloth (Pack of 2) Jewellery Cleaning and Polishing Cloths for Cleaning Silver Gold and Platinum - Restores the Shine
- Price
- £4.47
- Rating
- 4.3/5
- Reviews
- 196
- Age
- 10mo ago
30-Pack Jewelry Polishing Cloths for Gold Silver & Precious Metals
- Price
- £3.16
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 11mo ago
Ever Dazzle Jewellery Cleaning Cloths for Silver Gold Platimum and Gemstones - 2 pack
- Price
- £2.89
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
94
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
26%
- Goddard's20%
- Hagerty15%
- HAYSLAND12%
- Connoisseurs10%
- CAPE COD9%
- Town Talk8%
Demand
Jewellery Cleaning Cloth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Jewellery Cleaning Cloth search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jewellery cleaning cloth18K/yr
- jewellery polishing cloth10K/yr
- gold polishing cloth10K/yr
- jewellery cleaner cloth8K/yr
- gold cleaning cloth6K/yr
- jewellery cloth4K/yr
- jewelry polishing cloth4K/yr
- gold cleaning cloth for jewellery3K/yr
- pandora cleaning cloth3K/yr
- gold cloth3K/yr
Reviews and returns
What reviews say buyers love and hate about Jewellery Cleaning Cloth
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
very small
The cloths are quite small
Clothes are small
Didn't work for me
I didn't find them very useful for my rather heavily tarnished pieces
Terrible did not work
Not the best
Not very good
the brass became no cleaner or brighter
its mostly black from all the polishing
Love
Good quality and cleaning very good
generally has good reviews
Excellent product
Cleans well
Very good clean up my siver like brand new
These are very good wipes
Does the job perfectly
they do the job
As described
great value for money
Good value product
Good price
Shine brightly
restores the shine easily
Great shine
Return
0.1% Return rate 24% Fixable by listing
Didn't work for me
I didn't find them very useful for my rather heavily tarnished pieces
Terrible did not work
very small
The cloths are quite small
Clothes are small
the brass became no cleaner or brighter
wanted to shared miss information and incorrect advertising
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jewellery Cleaning Cloth questions
Answered from the same tracked data.