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Jaybird Vista 2

Fail

Demand is soft, at -81.5% this quarter, so Jaybird Vista 2 is a Fail.

Flapen Score
24
24 / 100
Ranks 1,466 of 1,488 Electronics & Photo niches · −20 vs the category median of 44
Market size
£9K/yr8K searches / yr
90-day growth
-81.5%search demand this quarter
Competition
100%top-5 click share · 2 brands · 7 sellers

Flapen Score

Jaybird Vista 2 against its category

The dotted line is the Electronics & Photo average. Past it, Jaybird Vista 2 is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jaybird Vista 2 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jaybird Vista 2 8K times last year and spent an estimated £9K. All 2 brands take every click. Demand peaks in Feb–Mar–Oct. Flapen scores it 24 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -81.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-81.5%
Conversion, latest week
1.7%
Market size, estimated
£9Ka year
Peak month
February3.8× the quietest month
Top search term
jaybird vista 25K searches a year

02 · Price

A sale here is worth £66.51.

Listings sell for £66.51 on average, from £28.63 to £114.89. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At £66.51 that is £0 to £7K a year per listing.

Average price
£66.51inside the $15 to $100 sweet spot
Price range
£28.63–£114.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
7.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 28.7% of listings are out of stock. The average listing ranks #2,040 within Headphones, Earphones & Accessories. It carries 3,363 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
33%
Out of stock, average day
28.7%
Average rank
#2,040in Headphones, Earphones & Accessories
Average rating
3.87 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,363per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Jaybird Vista 2 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£5K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

7

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Jaybird83%
  • Bose17%

Demand

Jaybird Vista 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Mar, Oct · busiest ÷ quietest = 3.8×

Reviews and returns

What reviews say buyers love and hate about Jaybird Vista 2

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Audio Quality”
20%of negative reviews mention “Connectivity-Overall”
7.5%of orders come back
“But, constantly disconnecting and its frustrating as hell”
A buyer, on “Connectivity-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Jaybird Vista 2 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data