How competitive is the Jaybird Vista 2 niche on Amazon United Kingdom?

2 brands and 7 sellers compete in Jaybird Vista 2 on Amazon United Kingdom. The top 5 Jaybird Vista 2 products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Jaybird Vista 2?

Jaybird Vista 2 buyers on Amazon United Kingdom complain most about Connectivity-Overall, Durability, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 7.5% — above our launch gate.

What does it cost to enter the Jaybird Vista 2 niche?

Jaybird Vista 2 sells for £66.51 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £28.63–£114.89. The average incumbent carries 3,363 reviews — the moat a new listing must climb.

Jaybird Vista 2

soft demand (-81.5% this quarter) — Jaybird Vista 2 doesn't clear our bar today.

Signals Quality Gap High Returns High Price Out of Stock

Flapen Score

Skip it

This niche Category average

Is Jaybird Vista 2 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jaybird Vista 2 is a £9K/yr Amazon United Kingdom market (8K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Oct. Verdict: Skip it — 24/100.

Jaybird Vista 2: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -81.5% over the last 90 days and 1.7% of searches end in a purchase.

£9K

revenue / yr

Units sold / yr100

Search volume / yr-81.5%8K

Conversion rate1.7%

Avg price£66.51

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 7

Top-5 product click share100%

Open market0%

Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 3 products

Top Jaybird Vista 2 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Jaybird RUN XT True Wireless Headphones (Storm Grey/Glacier) (Renewed)

Price: £28.63
Rating: 3.5/5
Reviews: 169
Age: 5y ago

Jaybird Vista 2 True Wireless Sport Bluetooth Headphones With Charging Case - ANC Sport Fit 24 Hour Battery Waterproof Earbuds with Military-grade Durability - Black

Price: £56.03
Rating: 4.1/5
Reviews: 2,533
Age: 5y ago

Bose QuietComfort Wireless Noise Cancelling Earbuds 5.3 Lifestyle Bluetooth Earbuds with Active Noise Cancellation Up to 8.5 Hours of Battery Life Black

Price: £114.89
Rating: 4.0/5
Reviews: 7,386
Age: 1y ago

Newest

by launch date

Bose QuietComfort Wireless Noise Cancelling Earbuds 5.3 Lifestyle Bluetooth Earbuds with Active Noise Cancellation Up to 8.5 Hours of Battery Life Black

Price: £114.89
Rating: 4.0/5
Reviews: 7,386
Age: 1y ago

Jaybird Vista 2 True Wireless Sport Bluetooth Headphones With Charging Case - ANC Sport Fit 24 Hour Battery Waterproof Earbuds with Military-grade Durability - Black

Price: £56.03
Rating: 4.1/5
Reviews: 2,533
Age: 5y ago

Jaybird RUN XT True Wireless Headphones (Storm Grey/Glacier) (Renewed)

Price: £28.63
Rating: 3.5/5
Reviews: 169
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Jaybird83%
Bose17%

Jaybird Vista 2 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume8KCVR1.7%Products3Brands2Top 5 Brands100%OOS Rate28.7%Rating3.9★Reviews3,363Avg BSR#2,040

Peak months: Feb, Mar, Oct · busiest ÷ quietest = 3.8×

What reviews say buyers love and hate about Jaybird Vista 2

What buyers mention most, as a share of all reviews.

What buyers love

61% of reviews

Audio Quality23%

“Extremely good sound”

Noise Cancellation11%

“the noise cancelling works Extremely well”

Value For Money8%

“First class,great value for money”

Battery Life4%

“the battery life is good”

Connectivity-Overall3%

“connectivity to my iphone was a breeze”

What buyers complain about

71% of reviews

Connectivity-Overall20%

“But, constantly disconnecting and its frustrating as hell”

Durability10%

“I think after time could break”

Quality-Overall9%

“not as good as some earbuds I've had in the past”

Noise Level7%

“The worst issue, however, is the constant beeping noise”

Defective Material/Parts6%

“Bad product for several reasons”

Jaybird Vista 2 return rate & reasons

Why buyers send it back, as a share of all return requests.

7.5%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Connectivity-Overall

17%

2Size-Overall

15%

3Audio Quality

4Quality-Overall

5Charging

Common Jaybird Vista 2 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jaybird Vista 2 24/100 on Amazon United Kingdom — Skip it. The niche generates £9K/yr across 3 tracked products. Search demand moved -81.5% over the last 90 days.