Skip to content

Jaybird Vista 2

Fail

Demand is soft, at -81.5% this quarter, so Jaybird Vista 2 is a Fail.

Flapen Score
24
24 / 100
Ranks 1,466 of 1,488 Electronics & Photo niches · −20 vs the category median of 44
Market size
£9K/yr8K searches / yr
90-day growth
-81.5%search demand this quarter
Competition
100%top-5 click share · 2 brands · 7 sellers

Flapen Score

Jaybird Vista 2 against its category

The dotted line is the Electronics & Photo average. Past it, Jaybird Vista 2 is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jaybird Vista 2 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jaybird Vista 2 8K times last year and spent an estimated £9K. All 2 brands take every click. Demand peaks in Feb–Mar–Oct. Flapen scores it 24 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -81.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-81.5%
Conversion, latest week
1.7%
Market size, estimated
£9Ka year
Peak month
February3.8× the quietest month
Top search term
jaybird vista 25K searches a year

02 · Price

A sale here is worth £66.51.

Listings sell for £66.51 on average, from £28.63 to £114.89. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At £66.51 that is £0 to £7K a year per listing.

Average price
£66.51inside the $15 to $100 sweet spot
Price range
£28.63–£114.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
7.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 28.7% of listings are out of stock. The average listing ranks #2,040 within Headphones, Earphones & Accessories. It carries 3,363 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
33%
Out of stock, average day
28.7%
Average rank
#2,040in Headphones, Earphones & Accessories
Average rating
3.87 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,363per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Jaybird Vista 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£5K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Jaybird83%
  • Bose17%

Demand

Jaybird Vista 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Mar, Oct · busiest ÷ quietest = 3.8×

Reviews and returns

What reviews say buyers love and hate about Jaybird Vista 2

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall20%−0.28

But, constantly disconnecting and its frustrating as hell

The connection only dropped for a second

Poor connectivity, and UNUSABLE

Durability10%−0.18

I think after time could break

The case doesnt feel like its durable

then started dropping out

Quality-Overall9%−0.04

not as good as some earbuds I've had in the past

impacted day-to-day reliability

Zero quality on their products

Noise Level7%−0.07

The worst issue, however, is the constant beeping noise

The right earbud has now started making the hissing noise too so I cant use either one

and have some strange glitches

Defective Material/Parts6%−0.12

Bad product for several reasons

Love

Audio Quality23%+1.00

Extremely good sound

First the positives: the sound quality of these earbuds is excellent

The sound quality was strong from the start

Noise Cancellation11%+0.09

the noise cancelling works Extremely well

If I am spending £130 On earbuds that advertise they have excellent noise cancelling the

The noise cancellation is acceptable

Value For Money8%+1.88

First class,great value for money

well worth the money

£129 for these here feels like very good value for money

Battery Life4%+0.11

the battery life is good

Great sound super fast charging battery also quite good

Connectivity-Overall3%−0.28

connectivity to my iphone was a breeze

Return

7.5% Return rate 20% Fixable by listing

Connectivity-Overall17%▆▆█▅▅▄

But, constantly disconnecting and its frustrating as hell

The connection only dropped for a second

Poor connectivity, and UNUSABLE

Size-Overall15%▁▆█▁▄▃

My one issue is that they arent a perfect fit for me

the case is massive

I was disappointed by the overall fit

Audio Quality8%█▂▁▂▃▂
Quality-Overall7%▁█▁▁▄▇

not as good as some earbuds I've had in the past

impacted day-to-day reliability

Zero quality on their products

Charging6%▁▄▇▁▇█

FAQ

Common Jaybird Vista 2 questions

Answered from the same tracked data.