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Itag Pro

Fail

The top 5 brands take 100% of clicks, so Itag Pro is a Fail.

Flapen Score
44
44 / 100
Ranks 708 of 1,488 Electronics & Photo niches · on the category median
Market size
£51K/yr73K searches / yr
90-day growth
+21.0%search demand this quarter
Competition
92%top-5 click share · 4 brands · 10 sellers

Flapen Score

Itag Pro against its category

The dotted line is the Electronics & Photo average. Past it, Itag Pro is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Itag Pro market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Itag Pro 73K times last year and spent an estimated £51K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+21.0%
Conversion, latest week
4.0%
Market size, estimated
£51Ka year
Top search term
itagpro gps tracker16K searches a year

02 · Price

A sale here is worth £17.51.

Listings sell for £17.51 on average, from £9.07 to £24.27. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £17.51 that is £2K to £4K a year per listing.

Average price
£17.51inside the $15 to $100 sweet spot
Price range
£9.07–£24.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #55 within GPS, Finders & Accessories. It carries 2,760 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
57%
Out of stock, average day
15.1%
Average rank
#55in GPS, Finders & Accessories
Average rating
3.87 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,760per listing
Listings tracked
7

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
18 months

Products

Top Itag Pro products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£31K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Windsky52%
  • ATUVOS31%
  • Generic8%
  • Apple8%
  • Open — no brand owns it (0%)

Demand

Itag Pro search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 3.1× · 8 of 12 months tracked

Search terms

Top Itag Pro search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • itagpro gps tracker16K/yr
  • itag pro25K/yr
  • itagpro14K/yr
  • atuvos tracker5K/yr
  • itag pro gps tracker4K/yr
  • atuvos3K/yr
  • atuvos airtag7K/yr

Reviews and returns

What reviews say buyers love and hate about Itag Pro

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life12%−0.08

Battery doesnt last

Arrived with a dead battery

Cant talk about battery life just yet as only had the item a few weeks

Functionality-Overall10%−0.16

It beeps SOOOO regularly

nothing I could do could get it to work again

Didnt work

Connectivity-Overall10%−0.09

again would not connect

Doesnt work or connect

Unable to connect all the time

GPS10%−0.03

No GPS capability as claimed in title and description

Not great for seeing the exact location

No GPS functionality

Compatibility-Overall8%−0.03

Did not pair with my phone

Failed to pair with my iphone

Couldn't pair with iphone

Love

Quality-Overall14%+1.07

we were very pleased...very reliable

Good bit of kit

Excellent product

GPS10%−0.03

Super useful tracker – simple, reliable, and worth it

The tracking is very accurate

Great Tracker

Assembly/Installation10%+0.87

Very easy to install

Easy to set up

Yeah, Goode set up,

Value For Money10%+0.51

good value for money

Good value

Worth the money

Ease Of Use9%+0.74

Theyre so handy

Easy peasy

Easy to get started

Return

0.5% Return rate 4% Fixable by listing

Connectivity-Overall26%▆▆▇▇▇█

again would not connect

Doesnt work or connect

Unable to connect all the time

Compatibility-Overall23%▇▆█▇▇▆

Did not pair with my phone

Failed to pair with my iphone

Couldn't pair with iphone

Functionality-Overall22%▄▇██▇▇

It beeps SOOOO regularly

nothing I could do could get it to work again

Didnt work

Range6%▆█▅▆▄█

Short distance

does not support the longer distance or the near me

Sadly not impressed, 60m range and doesn't work with my Android

GPS5%▁▄▄▇█▆

No GPS capability as claimed in title and description

Not great for seeing the exact location

No GPS functionality

FAQ

Common Itag Pro questions

Answered from the same tracked data.