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Iphone Xs Max Case

Fail

Shoppers spend an estimated $42K a year here, so Iphone Xs Max Case is a Fail.

Flapen Score
43
43 / 100
Ranks 776 of 1,488 Electronics & Photo niches · −1 vs the category median of 44
Market size
£42K/yr114K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
44%top-5 click share · 27 brands · 31 sellers

Flapen Score

Iphone Xs Max Case against its category

The dotted line is the Electronics & Photo average. Past it, Iphone Xs Max Case is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone Xs Max Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iphone Xs Max Case 114K times last year and spent an estimated £42K. The top 5 brands take 56% of clicks. Demand peaks in Aug–Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
4.9%
Market size, estimated
£42Ka year
Peak month
September2.0× the quietest month
Top search term
iphone xs max case81K searches a year

02 · Price

A sale here is worth £7.52.

Listings sell for £7.52 on average, from £2.90 to £16.77. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £7.52 that is £0 to £752 a year per listing.

Average price
£7.52under the $15 to $100 sweet spot
Price range
£2.90–£16.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£752
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #4,500 within Cases & Covers. It carries 2,559 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
14.8%
Average rank
#4,500in Cases & Covers
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,559per listing
Listings tracked
35

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Iphone Xs Max Case products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

31

Est. top-5 brand share

56%

Top 20: 95%

Est. top-5 click share

44%

Top 20: 87%

Open market

37%

  • BENTOBEN20%
  • KaiMai11%
  • JETech10%
  • 4youquality8%
  • LOLFZ8%
  • kwmobile7%

Demand

Iphone Xs Max Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.0×

Search terms

Top Iphone Xs Max Case search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • iphone xs max case81K/yr
  • iphone xs max phone case17K/yr
  • xs max phone case10K/yr
  • phone case iphone xs max3K/yr
  • iphone xsmax phone cases2K/yr
  • iphone xs max case shockproof823/yr

Reviews and returns

What reviews say buyers love and hate about Iphone Xs Max Case

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Magnetic Strength/Adsorption”
2.3%of orders come back
“Magnet from case doesnt hold the phone”
A buyer, on “Magnetic Strength/Adsorption”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Iphone Xs Max Case questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data