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Iphone Xr Case

Fail

Prices span $2.65–$11.27, mostly outside the sweet spot, so Iphone Xr Case is a Fail.

Flapen Score
43
43 / 100
Ranks 776 of 1,488 Electronics & Photo niches · −1 vs the category median of 44
Market size
£190K/yr596K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
59%top-5 click share · 21 brands · 29 sellers

Flapen Score

Iphone Xr Case against its category

The dotted line is the Electronics & Photo average. Past it, Iphone Xr Case is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone Xr Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iphone Xr Case 596K times last year and spent an estimated £190K. The top 5 brands take 59% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 596K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £190K a year.

Searches, last 12 months
596K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
5.0%
Market size, estimated
£190Ka year
Peak month
December1.9× the quietest month
Top search term
iphone xr phone cases273K searches a year

02 · Price

A sale here is worth £6.39.

Listings sell for £6.39 on average, from £2.65 to £11.27. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £6.39 that is £5K to £6K a year per listing.

Average price
£6.39under the $15 to $100 sweet spot
Price range
£2.65–£11.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£6K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #1,783 within Cases & Covers. It carries 5,484 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#1,783in Cases & Covers
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,484per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Iphone Xr Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£38K£57K£76K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

29

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

59%

Top 20: 97%

Open market

35%

  • TOCOL20%
  • Voyahülle11%
  • YATWIN10%
  • Mugust9%
  • Kuafcase8%
  • Hually6%

Demand

Iphone Xr Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Iphone Xr Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone xr phone cases273K/yr
  • iphone xr case147K/yr
  • iphone xr phone case37K/yr
  • xr phone case30K/yr
  • phone case iphone xr19K/yr
  • i phone xr case17K/yr
  • phone case xr10K/yr
  • iphone xr cases7K/yr
  • phone case for iphone xr7K/yr
  • iphone xr case and screen protector6K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone Xr Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.16

doesnt fit to the edge

Too big

Tight fit

Touch/Button Controls23%−0.11

side buttons are hard to press

Lock Screen buttons through the case is not easy

Very tight and the buttons are hard to press difficult to take photos would

Durability14%−0.07

Broke after 3 weeks

Not even 3 months of use, unbelievable

Drop/Impact Protection9%+0.22

Poor protection

Color9%−0.05

Goes yellow after abit

Love

Value For Money24%+1.93

Good for the price

Excellent value for money

Excellent value

Size-Overall17%−0.16

Good fit

fits as expected

fits the phone perfectly

Quality-Overall17%+0.90

Case feels decent

Good quality and reasonably priced phone case

Good Quality

Drop/Impact Protection9%+0.22

GOOD PROTECTION

Strong protection

Great Protection

Strength9%+0.90

Great solid case

Sturdy

Strong protection

Return

1.3% Return rate 64% Fixable by listing

Size-Overall44%▇█▇▇▅▇

doesnt fit to the edge

Too big

Tight fit

Color9%▆▂▃█▁▃

Goes yellow after abit

Compatibility-Overall8%▁▆█▄█▇
Touch/Button Controls7%▄█▂▁▃▆

side buttons are hard to press

Lock Screen buttons through the case is not easy

Very tight and the buttons are hard to press difficult to take photos would

Quality-Overall6%▄▂▃▃█▃

Very low quality

FAQ

Common Iphone Xr Case questions

Answered from the same tracked data.