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Iphone X Case

Fail

Prices span $2.56–$9.67, mostly outside the sweet spot, so Iphone X Case is a Fail.

Flapen Score
36
36 / 100
Ranks 1,214 of 1,488 Electronics & Photo niches · −8 vs the category median of 44
Market size
£66K/yr268K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
61%top-5 click share · 22 brands · 30 sellers

Flapen Score

Iphone X Case against its category

The dotted line is the Electronics & Photo average. Past it, Iphone X Case is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone X Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iphone X Case 268K times last year and spent an estimated £66K. The top 5 brands take 65% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
268K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
4.2%
Market size, estimated
£66Ka year
Peak month
December2.1× the quietest month
Top search term
iphone xs case90K searches a year

02 · Price

A sale here is worth £5.92.

Listings sell for £5.92 on average, from £2.56 to £9.67. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £5.92 that is £1K to £3K a year per listing.

Average price
£5.92under the $15 to $100 sweet spot
Price range
£2.56–£9.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #3,138 within Cases & Covers. It carries 2,908 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#3,138in Cases & Covers
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,908per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Iphone X Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

30

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

61%

Top 20: 95%

Open market

29%

  • YATWIN17%
  • BENTOBEN15%
  • DEREAFF15%
  • JETech9%
  • Voyahülle9%
  • Kuafcase7%

Demand

Iphone X Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Iphone X Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone xs case90K/yr
  • iphone x case76K/yr
  • iphone 10 phone case32K/yr
  • iphone x phone case22K/yr
  • iphone xs phone case17K/yr
  • iphone 10 case17K/yr
  • phone case iphone xs4K/yr
  • iphone x phone cases5K/yr
  • phone case iphone x5K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone X Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability30%−0.23

The case only has split at the bottom corner after only two months

the thumb / finger ring broke pretty quickly

Ripped down the side after couple days

Quality-Overall15%+2.48

Cheap & cheerful

Poor quality

Touch/Button Controls10%−0.06

Thé case is so stiff you cant use the side buttons so cant operate thé phone once in the case

Size-Overall10%−0.02

Screen protector wrong size

Magnetic Strength/Adsorption5%−0.01

magnetic strap does not hold

Love

Quality-Overall39%+2.48

Great phone case feels good quality

Good quality

Great product

Value For Money14%+0.88

Great price great little case for wifes phone xs

good value for money

was good for the price

Size-Overall9%−0.02

Fits perfect

Easy to fit

Fits perfectly

Advertised Vs Actual Product7%−0.01

Looks just like in the photo

Met its description, very practical

Drop/Impact Protection5%+0.33

This phone case is exactly as pictured, nice colours, well made and good quality, it fits as it should and I believe it will protect the phone

Great protection

It protects the phone well from drops and scratches, and the buttons are still easy to use

Return

3.2% Return rate 80% Fixable by listing

Size-Overall73%███▆█▇

Screen protector wrong size

Compatibility-Overall11%▆▅▅█▆▄

Defo not a good fit for Iphone X

Touch/Button Controls3%▆▂█▂▃▁

Thé case is so stiff you cant use the side buttons so cant operate thé phone once in the case

Magnetic Strength/Adsorption2%▁▃▁▇▁█

magnetic strap does not hold

Color2%▁▁▃▄▃█

started yellowing quite quickly

FAQ

Common Iphone X Case questions

Answered from the same tracked data.