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Iphone Se Case

Fail

Prices span $2.55–$11.31, mostly outside the sweet spot, so Iphone Se Case is a Fail.

Flapen Score
48
48 / 100
Top 31% of 1,488 Electronics & Photo niches · +4 vs the category median of 44
Market size
£293K/yr1.0M searches / yr
90-day growth
-13.5%search demand this quarter
Competition
50%top-5 click share · 22 brands · 32 sellers

Flapen Score

Iphone Se Case against its category

The dotted line is the Electronics & Photo average. Past it, Iphone Se Case is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone Se Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iphone Se Case 1.0M times last year and spent an estimated £293K. The top 5 brands take 52% of clicks. Demand peaks in Sep–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £293K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
4.8%
Market size, estimated
£293Ka year
Peak month
December2.0× the quietest month
Top search term
iphone se phone case226K searches a year

02 · Price

A sale here is worth £6.02.

Listings sell for £6.02 on average, from £2.55 to £11.31. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £6.02 that is £6K to £8K a year per listing.

Average price
£6.02under the $15 to $100 sweet spot
Price range
£2.55–£11.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£8K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #735 within Cases & Covers. It carries 9,759 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
7.5%
Average rank
#735in Cases & Covers
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,759per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Iphone Se Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£47K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

32

Top-5 brand share

52%

Top 20: 99%

Top-5 click share

50%

Top 20: 97%

Open market

41%

  • Miracase14%
  • TOCOL11%
  • Voyahülle11%
  • CALOOP9%
  • YATWIN7%
  • DN-Technology7%

Demand

Iphone Se Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Iphone Se Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone se phone case226K/yr
  • iphone se case239K/yr
  • iphone 8 phone case86K/yr
  • iphone 7 phone case69K/yr
  • iphone se 2022 case63K/yr
  • iphone 7 case50K/yr
  • iphone 8 case48K/yr
  • iphone se 2020 case49K/yr
  • iphone se 3rd generation case28K/yr
  • i phone se case21K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone Se Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.06

A little tight

this cover does not fit my phone

the case is *slightly* too small

Quality-Overall15%+1.94

Unfortunately this is an extremely low quality product

Is there no quality control before sending it out

Poor quality

Value For Money8%−0.01

A little bit expensive

Not worth it DO NOT BUY

What a waste of money

Color7%−0.09

not such a nice shade

Darker blue than shown

Fingers crossed it does not yellow like previous covers from Amazon

Compatibility-Overall6%−0.08

product does not fit Iphone SE

DOESN’T FIT SE 2020. too small for 2020 SE iPhone

Love

Size-Overall25%−0.06

Easy fit

It was so easy to fit, looks good and I am delighted

Fits phone perfectly

Quality-Overall22%+1.94

Excellent product

Very well made

Good quality case

Value For Money18%−0.01

Good price

Incredible value

Excellent value for money

Advertised Vs Actual Product11%+0.90

As advertised

As expected

Exactly what I wanted

Drop/Impact Protection5%+0.53

protects it well

It's offers strong protection from falls and closes neatly and securely

it protects my new phone well

Return

1.4% Return rate 77% Fixable by listing

Size-Overall65%▇█▆█▇▇

A little tight

this cover does not fit my phone

the case is *slightly* too small

Compatibility-Overall7%▃▅█▄▄▅

product does not fit Iphone SE

DOESN’T FIT SE 2020. too small for 2020 SE iPhone

Quality-Overall3%▆▆█▅▃▇

Unfortunately this is an extremely low quality product

Is there no quality control before sending it out

Poor quality

Advertised Vs Actual Product3%▅▁▅█▇█
Strength2%▆▁▆█▃▃

FAQ

Common Iphone Se Case questions

Answered from the same tracked data.