Iphone Earphones

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-3.6%

Conversion, latest week

7.6%

Market size, estimated

£2.2Ma year

Peak month

November1.4× the quietest month

Top search term

apple earphones252K searches a year

Listings sell for £19.95 on average, from £4.31 to £83.88. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 15,000 to 20,000 of them. At £19.95 that is £299K to £399K a year per listing.

Average price

£19.95inside the $15 to $100 sweet spot

Price range

£4.31–£83.88

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

15,000–20,000

Revenue per listing a year

£299K–£399K

Returns

2.0%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #149 within Headphones, Earphones & Accessories. It carries 5,808 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

15.4%

Average rank

#149in Headphones, Earphones & Accessories

Average rating

4.08 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,808per listing

Listings tracked

8

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

29 months