Iphone Earphones
MaybeShoppers spend an estimated $2.2M a year here. But the top 5 brands take 100% of clicks, so Iphone Earphones is a Maybe.
- Flapen Score
- 53 / 100Top 14% of 1,488 Electronics & Photo niches · +9 vs the category median of 4453
- Market size
- £2.2M/yr1.4M searches / yr
- 90-day growth
- -3.6%search demand this quarter
- Competition
- 93%top-5 click share · 5 brands · 11 sellers
Flapen Score
Iphone Earphones against its category
The dotted line is the Electronics & Photo average. Past it, Iphone Earphones is stronger. Inside it, weaker.
Market
The Iphone Earphones market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Iphone Earphones 1.4M times last year and spent an estimated £2.2M. All 5 brands take every click. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -3.6%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £2.2Ma year
- Peak month
- November1.4× the quietest month
- Top search term
- apple earphones252K searches a year
02 · Price
A sale here is worth £19.95.
Listings sell for £19.95 on average, from £4.31 to £83.88. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 15,000 to 20,000 of them. At £19.95 that is £299K to £399K a year per listing.
- Average price
- £19.95inside the $15 to $100 sweet spot
- Price range
- £4.31–£83.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- £299K–£399K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #149 within Headphones, Earphones & Accessories. It carries 5,808 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 15.4%
- Average rank
- #149in Headphones, Earphones & Accessories
- Average rating
- 4.08 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,808per listing
- Listings tracked
- 8
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Iphone Earphones products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Apple EarPods with 3.5mm Headphone Plug (2024)
- Price
- £15.40
- Rating
- 4.5/5
- Reviews
- 2,879
- Age
- 2y ago
Apple EarPods with Lightning Connector (2024)
- Price
- £15.38
- Rating
- 4.3/5
- Reviews
- 11,945
- Age
- 2y ago
Apple EarPods (USB-C)
- Price
- £15.71
- Rating
- 4.5/5
- Reviews
- 14,952
- Age
- 1y ago
In-Ear Headphones iPhone 14 Apple MFI Certified Lightning Earphones HiFi Audio Stereo with Microphone & Volume Control Headset Compatible with iPhone 14/14 Pro/13/12/SE/11/X/XR/8/7 Plus
- Price
- £6.67
- Rating
- 3.2/5
- Reviews
- 248
- Age
- 2y ago
APPLE MFi Certified 2 Pack iPhone Wired Earbuds Earphones In Ear Lightning Headphones Compatible with iPhone 14/13/12/11/8/7/X/Pro/Pro Max iPad
- Price
- £8.47
- Rating
- 3.4/5
- Reviews
- 271
- Age
- 6mo ago
Trending
estimated 90-day click momentum![[Apple MFi Certified] iPhone Earphones Wired With Lightning Connector 2Pack](https://m.media-amazon.com/images/I/31n-tLrHlaL.jpg)
[Apple MFi Certified] iPhone Earphones Wired With Lightning Connector 2Pack
- Price
- £9.80
- Rating
- 4.4/5
- Reviews
- 2,074
- Age
- 3mo ago
In-Ear Headphones for iPhone Hi-Res Extra Bass Earphones HiFi-Audio Stereo Noise Isolating Earbuds with Mic+Volume Control Compatible with iPhone 14 Pro Max/13/12/Mini/SE/11/XS Max/X/XR/8 Plus/7 (1)
- Price
- £4.31
- Rating
- 3.7/5
- Reviews
- 31
- Age
- 4mo ago
APPLE MFi Certified 2 Pack iPhone Wired Earbuds Earphones In Ear Lightning Headphones Compatible with iPhone 14/13/12/11/8/7/X/Pro/Pro Max iPad
- Price
- £8.47
- Rating
- 3.4/5
- Reviews
- 271
- Age
- 6mo ago
Apple EarPods with 3.5mm Headphone Plug (2024)
- Price
- £15.40
- Rating
- 4.5/5
- Reviews
- 2,879
- Age
- 2y ago
In-Ear Headphones iPhone 14 Apple MFI Certified Lightning Earphones HiFi Audio Stereo with Microphone & Volume Control Headset Compatible with iPhone 14/14 Pro/13/12/SE/11/X/XR/8/7 Plus
- Price
- £6.67
- Rating
- 3.2/5
- Reviews
- 248
- Age
- 2y ago
Newest
by launch date[Apple MFi Certified] iPhone Earphones Wired With Lightning Connector 2Pack
- Price
- £9.80
- Rating
- 4.4/5
- Reviews
- 2,074
- Age
- 3mo ago
In-Ear Headphones for iPhone Hi-Res Extra Bass Earphones HiFi-Audio Stereo Noise Isolating Earbuds with Mic+Volume Control Compatible with iPhone 14 Pro Max/13/12/Mini/SE/11/XS Max/X/XR/8 Plus/7 (1)
- Price
- £4.31
- Rating
- 3.7/5
- Reviews
- 31
- Age
- 4mo ago
APPLE MFi Certified 2 Pack iPhone Wired Earbuds Earphones In Ear Lightning Headphones Compatible with iPhone 14/13/12/11/8/7/X/Pro/Pro Max iPad
- Price
- £8.47
- Rating
- 3.4/5
- Reviews
- 271
- Age
- 6mo ago
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones Personalised Spatial Audio Sweat and Water Resistant USB-C Charging Case H2 Chip Up to 24 Hours of Battery Life Effortless Setup for iPhone
- Price
- £83.88
- Rating
- 4.6/5
- Reviews
- 14,066
- Age
- 1y ago
Apple EarPods (USB-C)
- Price
- £15.71
- Rating
- 4.5/5
- Reviews
- 14,952
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
11
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- Apple86%
- Tech Sense Lab5%
- AEAOA5%
- FUHAYA3%
- BONBELONG2%
Demand
Iphone Earphones search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Iphone Earphones search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- apple earphones252K/yr
- apple wired earphones146K/yr
- apple headphones wired102K/yr
- iphone headphones wired99K/yr
- iphone earphones wired66K/yr
- iphone headphones79K/yr
- apple earphones wired54K/yr
- iphone earphones71K/yr
- wired apple earphones43K/yr
- apple wired headphones52K/yr
Reviews and returns
What reviews say buyers love and hate about Iphone Earphones
We read the reviews and the return reasons for every product selling here.
“Broke after two days”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Iphone Earphones questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data