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Iphone Charger Plug and Cable

Fail

Prices span $5.99–$14.53, mostly outside the sweet spot, so Iphone Charger Plug and Cable is a Fail.

Flapen Score
43
43 / 100
Ranks 776 of 1,488 Electronics & Photo niches · −1 vs the category median of 44
Market size
£44K/yr35K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
75%top-5 click share · 13 brands · 21 sellers

Flapen Score

Iphone Charger Plug and Cable against its category

The dotted line is the Electronics & Photo average. Past it, Iphone Charger Plug and Cable is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone Charger Plug and Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iphone Charger Plug and Cable 35K times last year and spent an estimated £44K. The top 5 brands take 76% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
12.9%
Market size, estimated
£44Ka year
Peak month
September2.6× the quietest month
Top search term
iphone charger plug and cable10K searches a year

02 · Price

A sale here is worth £9.57.

Listings sell for £9.57 on average, from £5.99 to £14.53. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.57 that is £957 to £2K a year per listing.

Average price
£9.57under the $15 to $100 sweet spot
Price range
£5.99–£14.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£957–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #129 within Chargers. It carries 4,816 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
13.6%
Average rank
#129in Chargers
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,816per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
22 months

Products

Top Iphone Charger Plug and Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

21

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

19%

  • Ailawuu28%
  • KTDRJN22%
  • Bimker14%
  • AYNGWRNB6%
  • Rekavin6%
  • TECHNOPLAY6%

Demand

Iphone Charger Plug and Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.6×

Search terms

Top Iphone Charger Plug and Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone charger plug and cable10K/yr
  • iphone 11 charger plug and cable9K/yr
  • iphone charger and plug fast charge5K/yr
  • iphone charger cable and plug6K/yr
  • iphone plug and charger3K/yr
  • iphone charger with plug and cable3K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone Charger Plug and Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging36%+2.59

Stopped charging

Not charging

Charges extremely slow

Durability24%−0.31

Broke after one month

Does not last

Broke after a week

Quality-Overall10%+0.50

Must be cheap poorly made product being passed off as being quality

Absolutely low quality product

Bad quality

Functionality-Overall7%−0.09

Doesnt function

Did not work

Not working properly

Socket/Port/Plug3%−0.03

One plug stopped working

plug not fit for purpose

plug does not work already

Love

Charging52%+2.59

Charging amazingly good

Fast Charger

Great Charger

Quality-Overall14%+0.50

Good Quality

Good and reliable

Looks well made

Value For Money14%+1.05

Value for Money

Great value

Excellent value for money

Advertised Vs Actual Product8%+0.62

Product as described

does exactly what its supposed to do

Does the job

Socket/Port/Plug2%−0.03

Two ports for multiple changing leads great item

Great plugs

Dual Ports are Perfect: Having two ports on each plug means I can charge my phone

Return

0.9% Return rate 12% Fixable by listing

Charging47%█▇▇▇▇▇

Stopped charging

Not charging

Charges extremely slow

Compatibility-Overall15%▆▇▇▇█▇

Despite apparently being compatible with my I phone and also my Husbands & childrens I phones, it is not

saying not compatible

Seller advised it would work for my phone-it doesnt

Size-Overall11%▆▇▆▆█▇
Functionality-Overall8%▇█▇▇▆▇

Doesnt function

Did not work

Not working properly

Connectivity-Overall5%▃▅▇█▇▆

Poor cable connection

Weak connection

the connection does not work

FAQ

Common Iphone Charger Plug and Cable questions

Answered from the same tracked data.