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Iphone Charger Plug

Maybe

Returns run at only 0.8% of orders. But the top 5 brands take 100% of clicks, so Iphone Charger Plug is a Maybe.

Flapen Score
51
51 / 100
Top 20% of 1,488 Electronics & Photo niches · +7 vs the category median of 44
Market size
£1.1M/yr477K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
96%top-5 click share · 3 brands · 5 sellers

Flapen Score

Iphone Charger Plug against its category

The dotted line is the Electronics & Photo average. Past it, Iphone Charger Plug is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone Charger Plug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iphone Charger Plug 477K times last year and spent an estimated £1.1M. All 3 brands take every click. Demand peaks in Jan–Oct–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 477K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
477K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
11.4%
Market size, estimated
£1.1Ma year
Peak month
January2.0× the quietest month
Top search term
apple plug96K searches a year

02 · Price

A sale here is worth £19.52.

Listings sell for £19.52 on average, from £7.32 to £46.49. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 10,000 to 12,500 of them. At £19.52 that is £195K to £244K a year per listing.

Average price
£19.52inside the $15 to $100 sweet spot
Price range
£7.32–£46.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
10,000–12,500
Revenue per listing a year
£195K–£244K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #101 within Chargers. It carries 1,650 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#101in Chargers
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,650per listing
Listings tracked
6

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
24 months

Products

Top Iphone Charger Plug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£213K£426K£639K£852K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Apple82%
  • UGKENT14%
  • QZBBT4%
  • Open — no brand owns it (0%)

Demand

Iphone Charger Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Iphone Charger Plug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple plug96K/yr
  • apple charger plug66K/yr
  • apple usb c plug27K/yr
  • iphone adapter38K/yr
  • apple plug usb c47K/yr
  • apple adapter35K/yr
  • apple fast charger plug25K/yr
  • apple 20w usb-c power adapter20K/yr
  • apple power adapter15K/yr
  • apple usbc plug23K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone Charger Plug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging21%+0.54

Not a Fast Charger

Charging speed wasnt good

takes a long time to charge

Durability18%−0.08

Stopped working after a day

breaks quickly

Stopped working after two months

Heating11%−0.06

then started to overheat

Very hot when in use

it overheats

Functionality-Overall8%−0.03

Not changing fast

Does not work

Not functional

Quality-Overall7%+1.22

Bad quality it came broke

Cheap quality

Poor Quality

Love

Charging26%+0.54

Fast charger

Great Charger

Good charging speed

Quality-Overall21%+1.22

GREAT QUALITY

The build quality is excellent

Build quality feels solid

Advertised Vs Actual Product14%+1.39

Exactly as advertised

Works as expected

Works as promised

Value For Money10%+0.67

Excellent price

value for money

Excellent value

Socket/Port/Plug9%+0.41

plug working well

The plug kept cool

Good USB adapter

Return

0.8% Return rate 4% Fixable by listing

Charging37%▇▅▆██▇

Not a Fast Charger

Charging speed wasnt good

takes a long time to charge

Functionality-Overall18%▇█▆▆▇▆

Not changing fast

Does not work

Not functional

Compatibility-Overall10%▄▅█▄▃▅
Socket/Port/Plug9%▄▆▇▄▃█

From the moment I received it no cable actually stays in the plug

Plug stopped working after 2 months

Really disappointed with the plug

Defective Material/Parts6%▅▆▄██▆

Item not working at the moment

Pin was damaged

FAQ

Common Iphone Charger Plug questions

Answered from the same tracked data.