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Iphone Air Screen Protector

Fail

The average product has 99,127 reviews to catch up to, so Iphone Air Screen Protector is a Fail.

Flapen Score
44
44 / 100
Ranks 708 of 1,488 Electronics & Photo niches · on the category median
Market size
£196K/yr123K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
70%top-5 click share · 10 brands · 20 sellers

Flapen Score

Iphone Air Screen Protector against its category

The dotted line is the Electronics & Photo average. Past it, Iphone Air Screen Protector is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone Air Screen Protector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iphone Air Screen Protector 123K times last year and spent an estimated £196K. The top 5 brands take 84% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

21.1% of searches ended in a purchase last week.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
21.1%
Market size, estimated
£196Ka year
Top search term
iphone air screen protector94K searches a year

02 · Price

A sale here is worth £7.58.

Listings sell for £7.58 on average, from £3.06 to £16.27. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £7.58 that is £8K to £9K a year per listing.

Average price
£7.58under the $15 to $100 sweet spot
Price range
£3.06–£16.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£9K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #75 within Maintenance, Upkeep & Repairs. It carries 99,127 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#75in Maintenance, Upkeep & Repairs
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
99,127per listing
Listings tracked
16

04 · Newcomers

Amazon counts 5 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
19 months

Products

Top Iphone Air Screen Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£29K£39K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10

Sellers

20

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

10%

  • NEW'C31%
  • JETech20%
  • 4youquality17%
  • ESR10%
  • Ailun6%
  • Spigen6%
  • Open — no brand owns it (4 brands, 10%)

Demand

Iphone Air Screen Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Oct · busiest ÷ quietest = 2.1× · 10 of 12 months tracked

Search terms

Top Iphone Air Screen Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone air screen protector94K/yr
  • iphone 17 air screen protector24K/yr
  • screen protector iphone air5K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone Air Screen Protector

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%

ruins the Screen quality

Clearly these are low quality

Poor quality

Size-Overall13%

thus doesnt fit

is too big

Doesnt fit very well

Adhesion/Stickiness10%−0.09

Adhesion is terrible

didnt stick

iPhone Air doesnt stick in the buttom

Display-Overall10%−0.10

It doesnt cover the entire screen

Not as easy to fix on screen as suggested

have realised the screens break very easily and sometimes randomly

Durability8%−0.07

With 2-3 days it cracked

shattered after being dropped once

Dont even last

Love

Quality-Overall22%

Excellent product

quality great tool comes with it

The quality is good and delivery is on time and reliable

Drop/Impact Protection19%+1.96

great protector

Screen protector

Great protection for phone screen

Size-Overall15%

Good size

Easy to fit

Fitted as described

Value For Money13%+1.23

Value for money

Good price

Great value for money

Assembly/Installation6%−0.09

Easy to install

Easy to set up

Installation was quick

Return

1.9% Return rate 59% Fixable by listing

Size-Overall51%▅▅▇█▅▆

thus doesnt fit

is too big

Doesnt fit very well

Compatibility-Overall10%█▄▆▅█▆
Quality-Overall9%▂█▄▄▄▅

ruins the Screen quality

Clearly these are low quality

Poor quality

Functionality-Overall5%█▆█▆▆▅
Adhesion/Stickiness5%▂▄▁▂█▄

Adhesion is terrible

didnt stick

iPhone Air doesnt stick in the buttom

FAQ

Common Iphone Air Screen Protector questions

Answered from the same tracked data.