How competitive is the Iphone 6 niche on Amazon United Kingdom?

2 brands and 44 sellers compete in Iphone 6 on Amazon United Kingdom. The top 5 Iphone 6 products take 100% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Iphone 6 niche?

Iphone 6 sells for £78.04 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £74.38–£83.96. The average incumbent carries 6,641 reviews — the moat a new listing must climb.

Iphone 6

a concentrated shelf (top 5 take 100% of clicks) — Iphone 6 doesn't clear our bar today.

Signals Low Review Barrier High Price

Flapen Score

Skip it

This niche Category average

Is Iphone 6 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Iphone 6 is a £31K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.

Iphone 6: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.3% over the last 90 days and 0.4% of searches end in a purchase.

£31K

revenue / yr

Units sold / yr500

Search volume / yr-24.3%90K

Conversion rate0.4%

Avg price£78.04

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 44

Top-5 product click share100%

Open market0%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 5 products

Top Iphone 6 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Apple iPhone 6 64GB - Factory Unlocked SIM Free Smartphone Excellent Condition (Space Grey)

Price: £77.04
Rating: 4.0/5
Reviews: 180
Age: 9y ago

iPhone SE 2nd generation 64 GB black (refurbished)

Price: £78.05
Rating: 4.2/5
Reviews: 10,931
Age: 6y ago

Apple iPhone SE (2nd Gen) 64GB White (Renewed)

Price: £76.77
Rating: 4.2/5
Reviews: 10,931
Age: 6y ago

Apple iPhone SE 16 GB Smartphone - Space Grey (Renewed)

Price: £74.38
Rating: 3.8/5
Reviews: 230
Age: 9y ago

Apple iPhone SE (2nd Gen) 64GB (PRODUCT)RED (Renewed)

Price: £83.96
Rating: 4.2/5
Reviews: 10,931
Age: 6y ago

Newest

by launch date

iPhone SE 2nd generation 64 GB black (refurbished)

Price: £78.05
Rating: 4.2/5
Reviews: 10,931
Age: 6y ago

Apple iPhone SE (2nd Gen) 64GB White (Renewed)

Price: £76.77
Rating: 4.2/5
Reviews: 10,931
Age: 6y ago

Apple iPhone SE (2nd Gen) 64GB (PRODUCT)RED (Renewed)

Price: £83.96
Rating: 4.2/5
Reviews: 10,931
Age: 6y ago

Apple iPhone 6 64GB - Factory Unlocked SIM Free Smartphone Excellent Condition (Space Grey)

Price: £77.04
Rating: 4.0/5
Reviews: 180
Age: 9y ago

Apple iPhone SE 16 GB Smartphone - Space Grey (Renewed)

Price: £74.38
Rating: 3.8/5
Reviews: 230
Age: 9y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

iPhone67%
Apple33%

Iphone 6 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume90KCVR0.4%Products5Brands2Top 5 Brands100%OOS Rate0.0%Rating4.1★Reviews6,641Avg BSR#395

Top Iphone 6 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

iphone 654K/yr -25.1%0.4% conv.
iphone 6s26K/yr -20.7%0.1% conv.
apple iphone 68K/yr -34.0%0.1% conv.
i phone 63K/yr -9.8%0.4% conv.

What reviews say buyers love and hate about Iphone 6

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Value For Money27%

“Good price”

Product Condition21%

“Looks like new”

Quality-Overall13%

“Good quality”

Battery Life9%

“great battery life”

Advertised Vs Actual Product6%

“Exactly as described”

What buyers complain about

88% of reviews

Battery Life36%

“battery dies fast :”

Charging15%

“charger sent doesnt work at all”

Quality-Overall10%

“They sell them cheap”

Software/Application8%

“Seriously disappointed with my phone3 apps dont work its glitchy Ive had to trade in for a newer version i did email”

Size-Overall8%

“They are only small”

Iphone 6 return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

17%

2Battery Life

14%

3Charging

10%

4Size-Overall

10%

5Connectivity-Overall

Common Iphone 6 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Iphone 6 31/100 on Amazon United Kingdom — Skip it. The niche generates £31K/yr across 5 tracked products. Search demand moved -24.3% over the last 90 days.

Iphone 6 buyers on Amazon United Kingdom complain most about Battery Life, Charging, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 1.5%.