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Iphone 6

Fail

The top 5 products take 100% of clicks, so Iphone 6 is a Fail.

Flapen Score
31
31 / 100
Ranks 1,398 of 1,488 Electronics & Photo niches · −13 vs the category median of 44
Market size
£31K/yr90K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
100%top-5 click share · 2 brands · 44 sellers

Flapen Score

Iphone 6 against its category

The dotted line is the Electronics & Photo average. Past it, Iphone 6 is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 6 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iphone 6 90K times last year and spent an estimated £31K. All 2 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
0.4%
Market size, estimated
£31Ka year
Top search term
iphone 654K searches a year

02 · Price

A sale here is worth £78.04.

Listings sell for £78.04 on average, from £74.38 to £83.96. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £78.04 that is £0 to £8K a year per listing.

Average price
£78.04inside the $15 to $100 sweet spot
Price range
£74.38–£83.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #395 within Mobile Phones & Smartphones. It carries 6,641 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
20%
Out of stock, average day
0.0%
Average rank
#395in Mobile Phones & Smartphones
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,641per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Iphone 6 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£19K£25K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • iPhone67%
  • Apple33%

Demand

Iphone 6 search demand

Weekly searches over the year. Pick a range.

2K1KFeb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Iphone 6 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 654K/yr
  • iphone 6s26K/yr
  • apple iphone 68K/yr
  • i phone 63K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 6

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life36%−0.33

battery dies fast :

Poor battery life

battery is not working well

Charging15%−0.15

charger sent doesnt work at all

I couldn't charge it

The battery wouldn't charge which is almost certainly because something went wrong with the refurbishment

Quality-Overall10%+0.27

They sell them cheap

Very bad product

Very bad and I'm very disappointed

Software/Application8%−0.07

Seriously disappointed with my phone3 apps dont work its glitchy Ive had to trade in for a newer version i did email

Size-Overall8%−0.02

They are only small

I didnt even know SE is this small

Love

Value For Money27%+1.84

Good price

Good values for money

definitely well worth the money

Product Condition21%+1.77

Looks like new

It looks brand new

It's like new

Quality-Overall13%+0.27

Good quality

All good and well like any other purchase I made on the site

highly recommended for quality

Battery Life9%−0.33

great battery life

GREAT all around fast response when I had a issue with order I had 94% battery health I also love the condition of it near enough like new out the box

Ive got to say this could pass as very good condition as apart from some marks by the charging port it looks almost new battery health is 100%

Advertised Vs Actual Product6%+0.43

Exactly as described

works just like it should

just as described with a personal note

Return

1.5% Return rate 13% Fixable by listing

Functionality-Overall17%▁▅▆▂█▂

Not working to me

Battery Life14%█▆▆▆▂▅

battery dies fast :

Poor battery life

battery is not working well

Charging10%▁▂▅▆▆█

charger sent doesnt work at all

I couldn't charge it

The battery wouldn't charge which is almost certainly because something went wrong with the refurbishment

Size-Overall10%█▃▃▄▂▇

They are only small

I didnt even know SE is this small

Connectivity-Overall7%▃█▄▃▄▂

FAQ

Common Iphone 6 questions

Answered from the same tracked data.