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Iphone 17 Pro Wallet Case

Maybe

The top 5 brands take only 49% of clicks. But shoppers spend only $49K a year here, so Iphone 17 Pro Wallet Case is a Maybe.

Flapen Score
51
51 / 100
Top 20% of 1,488 Electronics & Photo niches · +7 vs the category median of 44
Market size
£49K/yr103K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
30%top-5 click share · 32 brands · 38 sellers

Flapen Score

Iphone 17 Pro Wallet Case against its category

The dotted line is the Electronics & Photo average. Past it, Iphone 17 Pro Wallet Case is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 17 Pro Wallet Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iphone 17 Pro Wallet Case 103K times last year and spent an estimated £49K. The top 5 brands take 49% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
3.4%
Market size, estimated
£49Ka year
Top search term
iphone 17 pro case with card holder38K searches a year

02 · Price

A sale here is worth £14.04.

Listings sell for £14.04 on average, from £3.81 to £28.59. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £14.04 that is £0 to £1K a year per listing.

Average price
£14.04under the $15 to $100 sweet spot
Price range
£3.81–£28.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #1,047 within Cases & Covers. It carries 1,091 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#1,047in Cases & Covers
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,091per listing
Listings tracked
54

04 · Newcomers

Amazon counts 0 of last year's 45 launches as successful.

45 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 12 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
45
Successful launches
0Amazon's first-year sales bar
Average brand age
12 months

Products

Top Iphone 17 Pro Wallet Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£989£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32

Sellers

38

Top-5 brand share

49%

Top 20: 93%

Top-5 click share

30%

Top 20: 74%

Open market

46%

  • Coolden16%
  • Oterkin12%
  • OCASE10%
  • Vihibii7%
  • SHIELDS UP5%
  • Kuafcase5%

Demand

Iphone 17 Pro Wallet Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.5× · 8 of 12 months tracked

Search terms

Top Iphone 17 Pro Wallet Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 17 pro case with card holder38K/yr
  • iphone 17 pro wallet case27K/yr
  • iphone 17 pro flip case14K/yr
  • iphone 17 pro case card holder12K/yr
  • iphone 17 pro case wallet12K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 17 Pro Wallet Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability26%−0.21

The first one broke

Clip broke within a couple of days

it broke off completely

Storage Capacity7%−0.05

not enough space in it to keep my cards and bus pass

Quality-Overall7%+2.47

Cheap and poor quality

Size-Overall7%−0.02

Really poor fit around camera as does not fit full camera disappointed would send back

Camera Quality7%−0.06

Camera lense problems

Love

Quality-Overall35%+2.47

Good Quality

They are good quality phone cases

Nice product well made

Value For Money12%+1.04

Good value

Good value for money

Great value for money

Drop/Impact Protection8%+0.24

Protect

Well made case protects phone

Gives excellent protection

Size-Overall7%−0.02

Fits perfect

Easy to fit, nice fit and the magnet is really nice and strong

It fits exactly as it should

Advertised Vs Actual Product6%+0.50

Does the job

Exactly as advertised

Exactly as described

Return

3.2% Return rate 53% Fixable by listing

Size-Overall34%█▆▆██▅

Really poor fit around camera as does not fit full camera disappointed would send back

Quality-Overall13%▇█▆▁▅▆

Cheap and poor quality

Color8%▅▆▂█▅▅
Compatibility-Overall7%▆██▃▂▄
Weight Heavy5%▆▃▅▁▁█

a bit bulky

very heavy

some people may find it too heavy

FAQ

Common Iphone 17 Pro Wallet Case questions

Answered from the same tracked data.