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38

iphone 13 silicone case

Skip it

Prices mostly outside the sweet spot ($3.53–$13.97) — this niche doesn't clear our bar today.

Market size 10Growth 16Conversion 62Competition 40Returns 88Price range 0Avg price 20Brand share 49Review moat 18Quality gap 62

Returns

Great1.3%

return rate — above 5% kills the launch gate

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£7.18

avg listing price — sweet spot $15–$100

Review moat

Bad16,462.83

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-18.3%

90-day search growth — must beat 0% to launch

Market size

Bad£39K

£39K/yr · 98K searches

Price range

Bad£3.53–£13.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, iphone 13 silicone case is a £39K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Sep–Dec. Verdict: Skip it — 38/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

iphone 13 silicone case market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
£29K–£36K
units × avg price
Conversion rate
5.5%
Avg BSR
#1,067
Page quality
0%
Prime
100%
Sponsored
79%
Out of stock
0.0%
Avg brand age
28 months
Avg seller age
190 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 flat

Sellers

27

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

20%

  • ORNARTO19%
  • JETech18%
  • Cyber-Tech16%
  • TOCOL16%
  • TIIXXA6%
  • TIIXXE4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.3% search growth over the last 90 days.
3K2KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 1.7×

Top iphone 13 silicone case search terms

  • iphone 13 silicone case21K/yr
  • silicone iphone 13 case17K/yr
  • iphone 13 case black14K/yr
  • iphone 13 case silicone11K/yr
  • black iphone 13 case11K/yr
  • iphone 13 black case7K/yr
  • black phone case iphone 137K/yr
  • silicone phone case iphone 136K/yr
  • iphone silicone case4K/yr
  • iphone 13 silicone phone case892/yr
All search terms

Top iphone 13 silicone case products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£2K10%£4K15%£6K20%£8K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about iphone 13 silicone case

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Its a quality case”

Size-Overall17%

“Excellent fit”

Value For Money13%

“Fair price”

Advertised Vs Actual Product8%

“As expected”

Color6%

“love the colour”

Drop/Impact Protection3%

“Nice protector”

Strength3%

“sturdy”

Magnetic Strength/Adsorption3%

“it has a good magnet strength great touch screen nice bulkiness”

Design-Overall2%

“feels really nice on phone”

Ease Of Cleaning2%

“easy to clean”

What buyers complain about

Quality-Overall14%

“Poor/cheap product”

Durability8%

“It broke much much easier”

Grip7%

“not a good grip at all”

Value For Money6%

“Quite expensive for what it is”

Strength6%

“Returned as to flimsy”

Color6%

“they get a black one”

Size-Overall6%

“Did not fit my iPhone”

Advertised Vs Actual Product6%

“It literally does not fit around the camera section on the back for my iPhone 13 Pro so not as described”

Material Quality5%

“it felt much cheaper and more plastic”

Magnetic Strength/Adsorption4%

“The magnet is rubbish”

Top return reasons

Size-Overall53%
Color9%
Compatibility-Overall9%
Advertised Vs Actual Product3%
Quality-Overall3%
Grip3%
Magnetic Strength/Adsorption3%
Material Quality2%
Touch/Button Controls2%
Durability2%

Common questions

Is iphone 13 silicone case profitable to sell on Amazon United Kingdom?
The niche generates £39K/yr across 24 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Skip it (38/100).
How competitive is the iphone 13 silicone case niche?
19 brands and 27 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in iphone 13 silicone case?
Top complaints mined from reviews: Quality-Overall, Durability, Grip. The return rate is 1.3%.
When does demand for iphone 13 silicone case peak?
Demand peaks in Sep–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the iphone 13 silicone case niche?
Listings span £3.53–£13.97; the average listing price is £7.18 (sweet spot $15–$100). The average incumbent carries 16,463 reviews — the moat a new listing must climb.