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Iphone 13 Silicone Case

Fail

Prices span $3.53–$13.97, mostly outside the sweet spot, so Iphone 13 Silicone Case is a Fail.

Flapen Score
38
38 / 100
Ranks 1,101 of 1,488 Electronics & Photo niches · −6 vs the category median of 44
Market size
£39K/yr98K searches / yr
90-day growth
-18.3%search demand this quarter
Competition
61%top-5 click share · 19 brands · 27 sellers

Flapen Score

Iphone 13 Silicone Case against its category

The dotted line is the Electronics & Photo average. Past it, Iphone 13 Silicone Case is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 13 Silicone Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iphone 13 Silicone Case 98K times last year and spent an estimated £39K. The top 5 brands take 75% of clicks. Demand peaks in Sep–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
5.5%
Market size, estimated
£39Ka year
Peak month
December1.7× the quietest month
Top search term
iphone 13 silicone case21K searches a year

02 · Price

A sale here is worth £7.18.

Listings sell for £7.18 on average, from £3.53 to £13.97. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £7.18 that is £718 to £2K a year per listing.

Average price
£7.18under the $15 to $100 sweet spot
Price range
£3.53–£13.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£718–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,067 within Cases & Covers. It carries 16,463 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,067in Cases & Covers
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
16,463per listing
Listings tracked
24

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Iphone 13 Silicone Case products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 flat

Sellers

27

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 96%

Open market

20%

  • ORNARTO19%
  • JETech18%
  • Cyber-Tech16%
  • TOCOL16%
  • TIIXXA6%
  • TIIXXE4%

Demand

Iphone 13 Silicone Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Iphone 13 Silicone Case search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • iphone 13 silicone case21K/yr
  • silicone iphone 13 case17K/yr
  • iphone 13 case black14K/yr
  • iphone 13 case silicone11K/yr
  • black iphone 13 case11K/yr
  • iphone 13 black case7K/yr
  • black phone case iphone 137K/yr
  • silicone phone case iphone 136K/yr
  • iphone silicone case4K/yr
  • iphone 13 silicone phone case892/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 13 Silicone Case

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
1.3%of orders come back
“Poor/cheap product”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Iphone 13 Silicone Case questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data