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Iphone 13 Pro Case

Fail

Prices span $3.24–$15.58, mostly outside the sweet spot, so Iphone 13 Pro Case is a Fail.

Flapen Score
48
48 / 100
Top 31% of 1,488 Electronics & Photo niches · +4 vs the category median of 44
Market size
£342K/yr932K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
44%top-5 click share · 24 brands · 37 sellers

Flapen Score

Iphone 13 Pro Case against its category

The dotted line is the Electronics & Photo average. Past it, Iphone 13 Pro Case is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 13 Pro Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iphone 13 Pro Case 932K times last year and spent an estimated £342K. The top 5 brands take 58% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 932K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £342K a year.

Searches, last 12 months
932K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
4.6%
Market size, estimated
£342Ka year
Peak month
December1.7× the quietest month
Top search term
iphone 13 pro case654K searches a year

02 · Price

A sale here is worth £7.99.

Listings sell for £7.99 on average, from £3.24 to £15.58. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £7.99 that is £8K to £10K a year per listing.

Average price
£7.99under the $15 to $100 sweet spot
Price range
£3.24–£15.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #506 within Cases & Covers. It carries 16,566 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#506in Cases & Covers
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
16,566per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Iphone 13 Pro Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£27K£41K£55K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

24 flat

Sellers

37

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

44%

Top 20: 86%

Open market

36%

  • TOCOL20%
  • JETech14%
  • TQIAHF11%
  • Voyahülle8%
  • Qasyfanc6%
  • KPPIT6%

Demand

Iphone 13 Pro Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Iphone 13 Pro Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 13 pro case654K/yr
  • iphone 13 pro phone case32K/yr
  • iphone 13pro case32K/yr
  • phone case iphone 13 pro34K/yr
  • iphone 13 pro case magsafe38K/yr
  • i phone 13 pro case22K/yr
  • iphone 13 pro magsafe case22K/yr
  • 13 pro case18K/yr
  • iphone13 pro case9K/yr
  • phone case 13 pro7K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 13 Pro Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.18

not as durable as expected

Phone smashed within a week

its not insanely durable

Size-Overall10%

Does not fit iPhone 16 pro

Doesnt fit

Lead doesn't fit phone

Quality-Overall10%+1.47

Poor poor case

Not good quality

Poor quality

Ease Of Use7%−0.04

Find it hard to get in

3 the cover is impossible to remove without cutting the edge

Tricky to remove

Touch Screen6%−0.06

Poor product, the screen cracked after a few days

front screen has smashed

Love

Quality-Overall23%+1.47

Its a really solid product with superb quality

Very good quality construction

Good quality

Size-Overall15%

Great fit

Easy to fit

The fit is spot-on

Advertised Vs Actual Product11%+0.89

It exactly as it in the picture

Great exactly what I wanted

Exactly as described

Value For Money7%+0.88

affordable

A very reasonable price

Very good value

Color6%+0.46

Love the colour

The dark red is beautiful

Lovely color, great protection, tactile buttons, awesome finish and a nice feel

Return

2.1% Return rate 73% Fixable by listing

Size-Overall57%▆█▇▇█▇

Does not fit iPhone 16 pro

Doesnt fit

Lead doesn't fit phone

Compatibility-Overall6%▃▅▃▇▇█

Does not fit iPhone 16 pro

This case is not for an iPhone 13

Quality-Overall6%█▄▅██▅

Poor poor case

Not good quality

Poor quality

Color5%▂▇█▅▂▅

Its very dark

Yellows

Grip4%▇▄▅▇▇█

FAQ

Common Iphone 13 Pro Case questions

Answered from the same tracked data.