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Iphone 13 Mini Screen Protector

Fail

The top 5 brands take 100% of clicks, so Iphone 13 Mini Screen Protector is a Fail.

Flapen Score
35
35 / 100
Ranks 1,267 of 1,488 Electronics & Photo niches · −9 vs the category median of 44
Market size
£134K/yr77K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
83%top-5 click share · 5 brands · 12 sellers

Flapen Score

Iphone 13 Mini Screen Protector against its category

The dotted line is the Electronics & Photo average. Past it, Iphone 13 Mini Screen Protector is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 13 Mini Screen Protector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iphone 13 Mini Screen Protector 77K times last year and spent an estimated £134K. All 5 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 35 out of 100, a Fail.

01 · Demand

30.5% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
30.5%
Market size, estimated
£134Ka year
Peak month
August2.4× the quietest month
Top search term
iphone 13 mini screen protector69K searches a year

02 · Price

A sale here is worth £5.75.

Listings sell for £5.75 on average, from £2.61 to £11.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £5.75 that is £9K to £12K a year per listing.

Average price
£5.75under the $15 to $100 sweet spot
Price range
£2.61–£11.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£12K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #180 within Grips. It carries 60,861 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#180in Grips
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
60,861per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Iphone 13 Mini Screen Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£13K£27K£40K£54K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • 4youquality50%
  • JETech19%
  • NEW'C19%
  • TOCOL10%
  • Spigen2%
  • Open — no brand owns it (0%)

Demand

Iphone 13 Mini Screen Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.4×

Search terms

Top Iphone 13 Mini Screen Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 13 mini screen protector69K/yr
  • screen protector iphone 13 mini5K/yr
  • iphone mini 13 screen protector3K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 13 Mini Screen Protector

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.12

are poor quality

Poor quality affects the performance

Poor quality, put it on and got loads of bubbles removed and done it more times

Durability21%−0.24

It cracks really easily as well

Very disappointed with the durability of the screen protector

When applied, the protector was cracked within a couple of days, though no major drop had occurred, I was surprise to find it cracked

Adhesion/Stickiness17%−0.07

Doesn't stick properly

Some difficulty getting it to stick

Touch/Button Controls8%−0.09

stops the home button from working

Size-Overall8%−0.03

the fitting was not 100%

Love

Quality-Overall26%−0.12

Excellent quality for my old 7+ iPhone

Excellent quality

Great product

Drop/Impact Protection13%+1.36

Excellent phone protection

Good screen protector

Best screen protectors I've used

Size-Overall13%−0.03

Good fit

Easy to fit

Fit our phone perfectly

Assembly/Installation13%+0.33

Installation's a breeze

Easy instructions and ease of installation

Fitting proved straightforward

Value For Money12%+1.34

Good price

Absolutely astonishing value for money

Worth the few extra quid without a doubt

Return

0.9% Return rate 69% Fixable by listing

Size-Overall63%▆▅▇▆██

the fitting was not 100%

Compatibility-Overall13%▁▆▁▆█▇
Functionality-Overall4%▇▁█▁▁▁
Durability4%▁█▁▁▁▅

It cracks really easily as well

Very disappointed with the durability of the screen protector

When applied, the protector was cracked within a couple of days, though no major drop had occurred, I was surprise to find it cracked

Product Condition2%

FAQ

Common Iphone 13 Mini Screen Protector questions

Answered from the same tracked data.