Is iphone 13 case profitable to sell on Amazon United Kingdom?

The niche generates £1.1M/yr across 24 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Worth a look (51/100).

How competitive is the iphone 13 case niche?

15 brands and 23 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in iphone 13 case?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.2%.

When does demand for iphone 13 case peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the iphone 13 case niche?

Listings span £2.87–£15.55; the average listing price is £8.10 (sweet spot $15–$100). The average incumbent carries 30,619 reviews — the moat a new listing must climb.

iphone 13 case

Worth a look

Shows low returns (1.2%), but prices mostly outside the sweet spot ($2.87–$15.55) keeps it on the watch list.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Market size

Great£1.1M

£1.1M/yr · 3.1M searches

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.10

avg listing price — sweet spot $15–$100

Growth

Bad-15.0%

90-day search growth — must beat 0% to launch

Review moat

Bad30,618.75

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£2.87–£15.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, iphone 13 case is a £1.1M/yr Amazon United Kingdom market (3.1M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

iphone 13 case market data

Units sold / yr: 100K–125K; avg 3,000–4,000/product
Revenue / yr: £810K–£1.0M; units × avg price
Conversion rate: 4.5%
Avg BSR: #659
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 35 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

25%

TOCOL24%
JETech13%
ORNARTO12%
Voyahülle10%
TQIAHF8%
Miracase8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top iphone 13 case search terms

iphone 13 case2.0M/yr -14.6%3.3% conv.
phone case iphone 13260K/yr -24.7%1.6% conv.
iphone 13 phone case220K/yr -8.5%2.3% conv.
i phone 13 case108K/yr -13.3%3.7% conv.
iphone 13 magsafe case64K/yr -11.5%2.5% conv.
iphone 13 case and screen protector52K/yr -0.7%3.3% conv.
iphone case 1346K/yr -14.4%2.2% conv.
iphone 13 case magsafe49K/yr -26.8%1.9% conv.
iphone 13 cover34K/yr -5.3%2.9% conv.
iphone 13 cases37K/yr -13.8%0.9% conv.

All search terms

Top iphone 13 case products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TOCOL for iPhone 13 Case Fit for MagSafe Upgraded Full Camera Protection 14FT Military Grade Shockproof Magnetic Thin Slim Frosted Translucent Matte Back Phone Cover (Black)

TOCOL£8.094.5★65,851 rev

Voyahülle Clear Case for iPhone 13 Ultra Thin Shockproof TPU Cover Anti-Yellowing Crystal Clear Phone Case for Apple iPhone 13 - Clear

Voyahülle£5.724.4★1,155 rev

ORNARTO for iPhone 13 Case 6.1 Liquid Silicone Shockproof Cover Cases

ORNARTO£7.174.6★10,339 rev

TQIAHF Magnetic Phone Case for iPhone 13 / iPhone 14 Case with 2 Tempered Glass Screen Protector Compatible with MagSafe Military Grade Translucent Matte Phone Cover Black

TQIAHF£6.164.6★1,041 rev

Diaclara Compatible with iPhone 13 Case 360 Full Body with Built-in Screen Protector Touch Sensitive Shockproof Bumper Case Cover Clear-Back Designed Compatible for iPhone 13 6.1-Blue

Diaclara£10.904.3★67,610 rev

Newest

by launch date

GeeKe for iPhone 13 Case Fit for MagSafe Upgraded Full Camera Protection 14FT Military Grade Shockproof Magnetic Thin Slim Frosted Translucent Matte Back Phone Cover (Black) LZ2

GeeKe£7.38235 rev

2mo ago

Miracase Magnetic for iPhone 13 Case [Soft Anti-Scratch Microfiber Lining] Compatible with MagSafe Liquid Silicone Case Shockproof Drop Protection Phone Case for 13 Black

Miracase£13.9743,509 rev

3mo ago

KPPIT for iPhone 13 case Shockproof Military Grade Drop Protection Frosted Translucent for iPhone 13 Phone case-Wine Red

KPPIT£6.65275 rev

6mo ago

Voyahülle Clear Case for iPhone 13 Ultra Thin Shockproof TPU Cover Anti-Yellowing Crystal Clear Phone Case for Apple iPhone 13 - Clear

Voyahülle£5.721,155 rev

10mo ago

Miracase for iPhone 13 Case for MagSafe [with 2X Screen Protectors] [TOP Military-Grade Protection] Anti-Fingerprint Translucent Matte Shockproof Slim Phone Case for iPhone 13 6.1 - Black

Miracase£12.4958,386 rev

10mo ago

What buyers say about iphone 13 case

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Excellent product”

Size-Overall17%

“Excellent fit”

Value For Money13%

“Good Value for money”

Advertised Vs Actual Product12%

“Exactly what I wanted”

Drop/Impact Protection4%

“Great case, provides great protection, durable product delivering great value for money”

Strength4%

“Very sturdy”

Color3%

“love the colour”

Design-Overall3%

“Great design”

Durability3%

“its proven to be very durable”

Ease Of Use1%

“Easy to use”

What buyers complain about

Size-Overall14%

“Doesnt fit rubbish”

Quality-Overall10%

“Poor/cheap product”

Advertised Vs Actual Product9%

“Misleading description”

Magnetic Strength/Adsorption8%

“Magnetic strength is low”

Color8%

“Yellows very easily”

Durability6%

“Whats disappointing is the durability”

Touch/Button Controls4%

“bad case, awful screen protector, phones touch screen doesn't respond sometimes making it very frustrating to type with”

Ease Of Use3%

“Difficulty of use”

Grip3%

“not a good grip at all”

Value For Money3%

“Quite expensive for what it is”

Top return reasons

Size-Overall56%

Compatibility-Overall9%

Color7%

Advertised Vs Actual Product3%

Quality-Overall3%

Touch/Button Controls2%

Magnetic Strength/Adsorption2%

Touch Screen2%

Grip2%

Material Quality2%

Common questions

Is iphone 13 case profitable to sell on Amazon United Kingdom?: The niche generates £1.1M/yr across 24 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Worth a look (51/100).
How competitive is the iphone 13 case niche?: 15 brands and 23 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in iphone 13 case?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.2%.
When does demand for iphone 13 case peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the iphone 13 case niche?: Listings span £2.87–£15.55; the average listing price is £8.10 (sweet spot $15–$100). The average incumbent carries 30,619 reviews — the moat a new listing must climb.