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Iphone 13 Case

Maybe

An estimated 1.2% of orders come back. But prices span $2.87–$15.55, mostly outside the sweet spot, so Iphone 13 Case is a Maybe.

Flapen Score
51
51 / 100
Top 20% of 1,488 Electronics & Photo niches · +7 vs the category median of 44
Market size
£1.1M/yr3.1M searches / yr
90-day growth
-15.0%search demand this quarter
Competition
51%top-5 click share · 15 brands · 23 sellers

Flapen Score

Iphone 13 Case against its category

The dotted line is the Electronics & Photo average. Past it, Iphone 13 Case is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 13 Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iphone 13 Case 3.1M times last year and spent an estimated £1.1M. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
3.1M
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
4.5%
Market size, estimated
£1.1Ma year
Peak month
December1.8× the quietest month
Top search term
iphone 13 case2.0M searches a year

02 · Price

A sale here is worth £8.10.

Listings sell for £8.10 on average, from £2.87 to £15.55. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £8.10 that is £24K to £32K a year per listing.

Average price
£8.10under the $15 to $100 sweet spot
Price range
£2.87–£15.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
£24K–£32K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #659 within Cases & Covers. It carries 30,619 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#659in Cases & Covers
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
30,619per listing
Listings tracked
24

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Iphone 13 Case products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£57K£114K£171K£227K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

23

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 95%

Open market

25%

  • TOCOL24%
  • JETech13%
  • ORNARTO12%
  • Voyahülle10%
  • TQIAHF8%
  • Miracase8%

Demand

Iphone 13 Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Iphone 13 Case search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • iphone 13 case2.0M/yr
  • phone case iphone 13260K/yr
  • iphone 13 phone case220K/yr
  • i phone 13 case108K/yr
  • iphone 13 magsafe case64K/yr
  • iphone 13 case and screen protector52K/yr
  • iphone case 1346K/yr
  • iphone 13 case magsafe49K/yr
  • iphone 13 cover34K/yr
  • iphone 13 cases37K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 13 Case

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Doesnt fit rubbish”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Iphone 13 Case questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data