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Iphone 13 Case

Maybe

Returns run at only 1.2% of orders. But prices span $2.87–$15.55, mostly outside the sweet spot, so Iphone 13 Case is a Maybe.

Flapen Score
51
51 / 100
Top 20% of 1,488 Electronics & Photo niches · +7 vs the category median of 44
Market size
£1.1M/yr3.1M searches / yr
90-day growth
-15.0%search demand this quarter
Competition
51%top-5 click share · 15 brands · 23 sellers

Flapen Score

Iphone 13 Case against its category

The dotted line is the Electronics & Photo average. Past it, Iphone 13 Case is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 13 Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iphone 13 Case 3.1M times last year and spent an estimated £1.1M. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
3.1M
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
4.5%
Market size, estimated
£1.1Ma year
Peak month
December1.8× the quietest month
Top search term
iphone 13 case2.0M searches a year

02 · Price

A sale here is worth £8.10.

Listings sell for £8.10 on average, from £2.87 to £15.55. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £8.10 that is £24K to £32K a year per listing.

Average price
£8.10under the $15 to $100 sweet spot
Price range
£2.87–£15.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
£24K–£32K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #659 within Cases & Covers. It carries 30,619 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#659in Cases & Covers
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
30,619per listing
Listings tracked
24

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Iphone 13 Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£57K£114K£171K£227K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

23

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

25%

  • TOCOL24%
  • JETech13%
  • ORNARTO12%
  • Voyahülle10%
  • TQIAHF8%
  • Miracase8%

Demand

Iphone 13 Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Iphone 13 Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 13 case2.0M/yr
  • phone case iphone 13260K/yr
  • iphone 13 phone case220K/yr
  • i phone 13 case108K/yr
  • iphone 13 magsafe case64K/yr
  • iphone 13 case and screen protector52K/yr
  • iphone case 1346K/yr
  • iphone 13 case magsafe49K/yr
  • iphone 13 cover34K/yr
  • iphone 13 cases37K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 13 Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.07

Doesnt fit rubbish

A very tight fit

doesn't fit

Quality-Overall10%+3.09

Poor/cheap product

Not quality

Overall Im disappointed that they messed up in quality

Advertised Vs Actual Product9%+0.20

Misleading description

Incorrect advertisement for iPhone 13

Misleading picture and description

Magnetic Strength/Adsorption8%−0.07

Magnetic strength is low

Magnet very weak

The magnet is rubbish

Color8%−0.06

Yellows very easily

already started yellowing

Wrong Colour

Love

Quality-Overall30%+3.09

Excellent product

Really good quality for the price and delivered quickly

Appears well made

Size-Overall17%−0.07

Excellent fit

Fits phone perfectly

Excellent product fits like a glove

Value For Money13%+1.10

Good Value for money

Fair price

Good Price

Advertised Vs Actual Product12%+0.20

Exactly what I wanted

Does the job

As expected

Drop/Impact Protection4%+0.16

Great case, provides great protection, durable product delivering great value for money

Nice protector

provide good protection

Return

1.2% Return rate 76% Fixable by listing

Size-Overall56%█▇██▆▆

Doesnt fit rubbish

A very tight fit

doesn't fit

Compatibility-Overall9%▄▃▅▅██
Color7%▄▆▃█▇▅

Yellows very easily

already started yellowing

Wrong Colour

Advertised Vs Actual Product3%▅█▃▅▄▅

Misleading description

Incorrect advertisement for iPhone 13

Misleading picture and description

Quality-Overall3%▅▇█▅▆▆

Poor/cheap product

Not quality

Overall Im disappointed that they messed up in quality

FAQ

Common Iphone 13 Case questions

Answered from the same tracked data.